1. Effective Use of Mobile Apps
for Meetings and Events
Jessica L. Levin, MBA, CMP

2. About Me
About My
Company
Hashtag:
#iConnect
@Jessicalevin

3. STRATEGY FIRST!

4. Go Mobile!

5. Mobile Apps for Events

6. Benefits
• Paper-­‐light
• Quick
Access
to
Info
• Sponsorship
Opportuni@es
• Social
Interac@on
• Q&A
• Customer
Service
• Concierge

7. Return
• BeDer
ADendee
Experience
• BeDer
Sponsorship
Opportuni@es
• Cost
Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.

8. Adoption
• Promo@on
• Training
• Connec@vity
• Lather.
Rinse.
Repeat

9. NEXT COMES TECH…

11. Native App v.
Mobile Site

14. “Mobile Web”
“Native App”
• Custom
mobile
website
• Made
for
that
device/”OS”
• Similar
features
• Higher
“Usability”
• Universal
• Exposure:
App
Store
• Requires
Web
Access
• Requires
Manual
Upda@ng:
• Instant
Updates
User
and
Organizers
• Accessibility
• Inconsistencies
• Speed
OS = Operating System
RIM –
Blackberry
iOS –
Apple
Droid -
Google

15. The Must-Haves
• Schedule/Agenda
• Sponsorship
• Maps
• Exhibitor
Informa@on
• Messaging
to
ADendees
• Messaging
between
ADendees
(opt-­‐in)
• Repor@ng
capabili@es
• Ask
permission
before
upda@ng!!!

16. The Should-Haves
• Social
Networks:
Facebook,
Private
Community,
TwiDer
• Customized
Agendas
• What’s
on
Now
• Speaker
Profiles
• ADendee
Profiles

17. The Would-Love-to-Haves
• Full
Social
Media
integra@on
• Mul@media
accessibility
and
sharing
• Social
Gaming
elements
• Audience
Response
Systems
• Instant
Surveys
• Match
Making

18. Factors for Selection
• Size,
Frequency,
Consistency
of
Mee@ng
• Year
Round
v.
Event/Mee@ng
Dura@on
• Cost
–
Cost
per
aDendee?
• A
la
mode
features?

19. What goes into great design?
• Color?
• Texture?
• Shadowing?
Instead, try:
Easy to Find
Easy to Navigate
Clean, simple graphics

20. MOBILE IN ACTION

21. Creating QR Codes
• Bit.ly
• My.qr.co
• Qrstuff.com
• Trakqr.com

22. Uses of QR Codes
• Business Cards
• Name Badges
• Trade Show Collateral/Web
• SMS Messaging
• Phone Calls
• Email Lists

23. Static vs.
Dynamic QR Codes

24. Accessing QR Codes
• i-Nigma
-­‐
iPhone,
Android
• Red
Laser
-­‐
iPhone,
Android
• QuickMark
-­‐
iPhone,
Android
• QR
Droid
-­‐
Android
• ScanLife
-­‐
iPhone,
Android,
Blackberry
• QR
Code
Scanner
-­‐
Blackberry

25. PLANNER TOOLS

29. A Few More…
• WorldCard Mobile
• Square
• ePrint Service

30. “The Speakers Who Don’t Leave”
Jessica
L.
Levin,
MBA,
CMP
President
and
Chief
Connector
Seven
Degrees
Communica@ons
@jessicalevin
www.linkedin.com/in/jessicalevin
jlevin@sevendegreescommunica@ons.com
908-­‐912-­‐4418