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Bob Slinn
Director, Games Partnerships EMEA
Building Great Games with Facebook
Casual Connect, Tel Aviv
Give people the power to discover, play and share
the games they love with the people they care about.
Source: Placeholder text. Delete this box if source is not needed.
over
1.7B people

on Facebook
big	F8	image
$2.5B
Paid to Developers in 2015
15%+Time spent on
facebook.com
Gamers are everywhere
and can play anywhere
”We are where gamers are.
Extend Your Reach Across Platforms and Gamers
Make		
great	games	
BUILD
Accelerate	
development	
Reach		
gamers	
GROW
Maximize		
ROI	
MONETIZE
Nibblers by Rovio
25% +15%
App Invites for Virality
Install Rate CTR
https://www.facebook.com/
HF HOTEL FINDER
People Tab
Understand the
demographics,
interests, and
behavior of players
Facebook Analytics & App Events to understand audience
Facebook Desktop App
• add Screenshot or video
Flash Facebook
Infrastructure
Native App

Download
Existing 1000+
Games
Direct Upload from Unity
We Want to Work with You
developers.facebook.com
FB Login & Sharing
4MPlayers
15MConnections
A new place for Live Game Streaming
LGS
Everyone can Go Live: Anytime, Anywhere.
Audience Size/Broadcast
BIG
SMALL
# of Broadcasters
BIG
SMALL
PYRAMID of Live Game Streaming
Pro
Developers
Entertainers
Friends
The Power of Live = Network Effect
The Power of Live = Network Effect
1,000,000 10,000,000 100,000,000
PAGE
Components of FB Live Game Streaming
Direct from Phone
High Production: Developer/Influencer
From The Game
1. Facebook Platform Services
2. New PC Gaming Platform: Gameroom
3. Live Game Streaming
We Are Where Gamers Are
Thank you

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Build Great Games and Engage your Players with Facebook | Bob Slinn