Jessica Brodsky is launching Shop My Closet, a virtual closet application that allows users to organize, share, and sell items in their physical closets online. Shop My Closet aims to be the leading virtual closet platform by integrating with other fashion applications and websites. Brodsky projects rapid membership and revenue growth over the next few years through a freemium business model and partnerships with fashion bloggers. Most proceeds will fund research and development to expand Shop My Closet's features and make it a one-stop solution for virtual closets.

1. Jessica Brodsky
2406 Sugarcone Road
Baltimore, MD 21209
410-303-4011
Jbrodsky@mica.edu

2. Shop My Closet is the Virtual Closet Hub
Virtual Closet:
A Digital Version of an Existing
Physical Closet
Why?
• Access to your closet at any time for any
number of uses
• Share with friends and connect with users
with similar tastes
• Have fun while keeping your physical closet
organized
• Save $ (and the environment) by
re-using and re-selling clothing

3. Shop My Closet Team
Founder: Jessie Brodsky
I want to work with YOU
to build the best
possible team of:
• Developers
• Advisors
• Social Media Experts
• Fashion Experts
• Virtual Closet Creators

4. Target Markets
College Students
Fashion Bloggers Mothers
Models
Women on the Go Shopaholics Moving
Difficult Sizes Travelers
Tweens Fashionistas Style Icons
Celebrities
High School Students New Job Retail Workers
Anyone with and Overflowing Closet!
Statistic:
On Average, at least 1 Blogger
per day posts about
“Shopping her (or his) Closet”

5. Shop My Closet: The Virtual Closet Hub
So What is Shop My Closet?
And What is a Virtual Closet Hub?
A fun, easy way to get your Closet in order.
Shop My Closet is a Virtual Closet based,
• Earn Points for Uploading, Network
Game-like, Social Organizing and
Sharing Your Virtual Closet.
• Redeem Points for Coupons, Discounts,
Giveaways and more!
• Connect to Your Favorite Applications to
Get the Most Out of Your Virtual Closet.

6. Virtual Closets: Then to Now
Oh!AS IF!tochoice! Closet…
GreatNotare…
that!
Whatthewear?
Let’s consultPerfect this?
Here weVirtual
What about
1995
The unobtainable Virtual Closet
owned by Cher, the main character
in the movie Clueless

7. Virtual Closets: Then to Now
Today Closet FashiononPoshmark
ClosetShops onon Party
ClosetThreadflip ebay
Shops Blogs
PolyvoreGoodsie
Shops
Stylitics
Poshmark
Clozette.co
Chictopia
Pinterest
Plave:99dressesForum
hipswap
Fashion
Shop123dressme
youlookfab
My Closet
Copious
There are currently a number of
Virtual Closet based Applications,
Websites and Businesses

8. Too Many Virtual Closets?
With All These Virtual Closet Applications,
Who Needs Another?
• Few to Goal for Shop My Closet is to
The no Virtual Closet based Applications
areconnect with as many relevant
compatible with others.
One must re-upload their closet to each
•Applications, Websites and Businesses as
individual Application.
possible in order to give users access to
• Each individual Application has a limited
every possible use for their Virtual Closet.
number of uses.

9. A “Freemium” Business Model
An Alpha Version willwill bepaid
Shop My Closet be shared
Upon launching another
version 50 Fashion Bloggers fewer
with will be a free service
offered as offered with in
incentives for a their feedback.
exchange for much lower price.
Shop My Closet will also offer
By working with given an versions
Users will be relevant applications,
paid and premium
invitation
code for 1 friend who will test
websites and bloggers, Shop offerMy Closet
Shop My Closet will also
will receive Version with them.
the Beta a good deal of press.
closet organization services
AdvertisingServices will your
Premium Campaign be
which include having every
addedin September Issue of
to the site beginning
year uploaded to the site
closet
during Beta Testing
Fashion Magazines.

10. My Barriers to Entry
$ &
Software and Web
Development Skills
Although I did try to teach myself html and
other skills I lack before deciding to go back to
school to learn how to start a business.

11. A Projected Financial Overview
Members
2013 2014 2015 2016 2017
Free 501,250 2,639,678 9,350,983 30,413,931 96,518,484
Paid 51,250 158,171 493,737 1,546,884 4,852,112
Premium 5,200 15,892 49,449 154,763 485,286
Revenue
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$-
2013 2014 2015 2016 2017

12. A Projected Financial Overview: Year 1
Jan-13 xFeb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 2013
Revenue
Advertising - - 90 90 180 630 1,080 2,790 429,300 189,900 189,900 189,900 1,003,860
Sales
Paid Membership - - - - - 2,500 5,000 5,000 350,000 50,000 50,000 50,000 512,500
Premium Membership - - - - 500 500 500 500 35,000 5,000 5,000 5,000 52,000
% of Marketplace Sales - - - 13 25 88 150 388 59,625 26,375 26,375 26,375 139,413
Other Sales - - - 25 50 175 300 775 119,250 52,750 52,750 52,750 278,825
Services
Closet Organization Services - - 100 100 200 700 1,200 3,100 477,000 211,000 211,000 211,000 1,115,400
Premium Closet Organization
Services - - - - 500 3,000 5,500 5,500 385,000 55,000 55,000 55,000 564,500
Total Revenue - - 190 228 1,455 7,593 13,730 18,053 1,855,175 590,025 590,025 590,025 3,666,498
Cost of Services
Server Space 10 10 10 100 100 100 200 200 200 500 500 500 2,430
Development Costs
Contracted Developer 5,000 5,000 5,000 5,000 5,000 5,000 - - - - - - 30,000
Technology 5,000 200 200 200 1,000 200 200 200 200 200 200 200 8,000
Closet Organization Costs
Contractors - - - - - - - - 10,000 5,000 5,000 5,000 25,000
Expenses (including travel) - - 250 250 500 500 1,000 1,000 10,000 5,000 5,000 5,000 28,500
Total COS 10,010 5,210 5,460 5,550 6,600 5,800 1,400 1,400 20,400 10,700 10,700 10,700 93,930
Gross Margin (10,010) (5,210) (5,270) (5,323) (5,145) 1,793 12,330 16,653 1,834,775 579,325 579,325 579,325 3,572,568
Operating Expenses
Advertising - - - 250 5,000 1,000 1,000 1,000 5,000 1,000 1,000 1,000 16,250
Rent - - 1,100 1,100 1,100 1,100 1,100 1,100 2,500 2,500 2,500 2,500 16,600
Insurance 100 100 100 100 250 250 250 250 500 500 500 500 3,400
Telephone 1,000 150 200 200 250 250 250 250 350 350 350 350 3,950
Wages 8,333 12,500 16,667 16,667 20,833 20,833 20,833 20,833 29,167 29,167 29,167 29,167 254,167
Benefits 2,083 3,125 4,167 4,167 5,208 5,208 5,208 5,208 7,292 7,292 7,292 7,292 63,542
Professional Fees 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Other Expenses 5,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 5,000 1,000 1,000 5,000 24,000
Total Operating Expense 17,017 17,375 23,733 23,983 34,142 30,142 30,142 30,142 50,308 42,308 42,308 46,308 387,908
Net Income (27,027) (22,585) (29,003) (29,306) (39,287) (28,349) (17,812) (13,489) 1,784,467 537,017 537,017 533,017 3,184,659

13. Use of Proceeds
Shop My Closet will participate in
the 1% foundation as well as a
number of other charities
The Majority of Proceeds will go towards
research and development to make
Shop My Closet the answer to every
girl’s Virtual Closet dreams

14. Thank You!
Jessica Brodsky
2406 Sugarcone Road
Baltimore, MD 21209
410-303-4011
Jbrodsky@mica.edu