1. MedLab concepts Project overview session A Jesse Marsh Atelier/RCM [email_address]

2. What is a Living Lab?

5. Fast prototyping TRADITIONAL “CASCADE” ENGINEERING MODEL CIP SMART ENERGY PROJECT WORKPLAN

6. Ambient Intelligence http://www.research.philips.com/technologies/projects/ami/dreams.html

7. Web 2.0 TOM O’REILLY’S “MEME MAP”

9. ENoLL 3° Wave

10. Why regional policy?

13. TLL Model CONCERTATION & PARTICIPATION MONITORING THE CONTEXT STRATEGIC POLCIES & PLANS CO-CREATION CO-CREATION CO-CREATION THE VIRTUOUS CIRCLE OF KNOWLEDGE-BASED GOVERNANCE E-SERVICES

14. Service Innovation Pre-Digital Services 1 2 3 N-1 N Digital Network Services 2 3 N-1 Territorial integrated developemnt needs Living Labs Co-Creative Innovation Services Territorial Innovation Services Integrated Territorial Sustainability N 1 Territorial LL Virtuous Circle Regional Innovation Strategy and Policy Activities

15. Network shifts NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DENSITY STRONG TIES Family Cultural Ethnic Comunity Peer Learning/support Territorial District Organisational Industrial District Supply chain Social inclusion Learning regions Communities of Practice Learning organisations BROADBAND IMPACT ON NETWORK TYPOLOGIES IST “NEWTIME”

16. Development strategies

17. Innovation Policies TECHNICAL SOCIAL NETWORKING INFRASTRUCTURES SCIENCE & TECHNOLOGY PARKS TERRITORIAL / COMMUNITY LIVING LABS THEMATIC CLUSTERS / POLES / DISTRICTS KNOWLEDGE SOCIETY STRATEGIES

18. How to implement?

21. Transversal LL Strategy COORDINATION, PLATFORMS & SERVICES SMALL & LARGE-SCALE REGIONAL PILOTS

23. Shift in approach Based on: EP STOA UNIT “CULTURAL DIVERSITY IN THE NEW MEDIA” UPDATE 2002

24. Stakeholder Involvement Based on: DG XVI Art. 10 TERRA “LORE” 1997-2001; DG XIII ISPO “ISIAS” 1998-2000 ARTICULATION OF DEMAND COMMITMENT OF ACTORS TERRITORIAL CAPITAL TERRITORIAL INNOVATION POLITICAL DECIDERS TEAM OF EXPERTS CITIZENS, BUSINESSES ETC.

25. Living Lab Governance DG REGIO INTERREG IIIC SOUTH “PROGRESDEC” 2006-08 PARTICIPATORY POLICIES REGULATORY POLICIES NETWORK POLICIES GOVERNANCE OF INNOVATION TECHNICAL POLITICAL SOCIAL

26. Why MedLab?

27. Competitiveness in Europe ESPON ATLAS , OCTOBER 2006

28. Cultural diversity J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY , EP STOA BRUSSELS, 1999

29. Cultural geographies J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999 CENTRUM PERIPHERIA MEDITERRANEA

30. Innovation potentials J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999

31. MedLab Approach REGIONAL POLICY FRAMEWORK ICT PLATFORMS AND SERVICES MULTI-LEVEL GOVERNANCE MODELS

33. Thank you for your attention