Description Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment. What are the trends for 2012 and beyond ? Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud. Topics covered include:- Social media beyond fans and likes (to engagement metrics) Social media strategy, not tactics The Social Olympics 2012 (London) Facebook for things and collectors Google + for brands Predictive Filtering & Smart Suggestions Google Goggles, layers, and augmented reality 2 screens Digital Concierge Social Media Concierge Silly abbreviations agile content the year of mobile Voice activation and voice recognition algorithms digital amnesty day social commerce with CSR location based software (LBS) my web, applications snap and shop, picture recognition storage clouds linkedin social media b2b2 social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE) To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett To mail me jezjowett@hotmail.com I welcome all suggestions, comments, opinions, discussions, challenges to the attached. many thanks jEZ Coming soon: Social media predictions 2012 social media review 2011 social media case studies 2011