Digital Communications Specialist Jamie Favreau provides recommendations for Magna Powertrain's social media strategy in 3 areas: 1) Demonstrate company culture through videos and photos on YouTube and Flickr to showcase nonprofit projects and what makes Magna different. 2) Engage in social recruiting on Twitter, LinkedIn, and local sites and participate in career-focused Twitter chats to promote job fairs and openings. 3) Measure social media performance through free tools like Google Analytics or paid options like Hubspot and Radian6, and define targets and create content calendars to strengthen the social media presence.

1. Digital Communications Specialist Jamie Favreau Magna Powertrain August 26, 2011

2. Culture Provide video to demonstrate the Magna Charter to provide an inside track of what is going on inside the company. Pictures of non profit fundraising projects and showing why people should choose you. What makes you different? Provide inside training or the staff on social messaging so they can share the stories of the culture on their social networks Use Flickr, Youtube and other channels so you can be found in search. Creating the curve above your competition by staying current with trends.

3. Recruiting Interaction and hashtags on posts on Twitter. Craigslist, Jobvite, resumator and other startups which provide low cost socially driven recruiting tools. Access the #Backchannel and local news sites to promote the job fair coming up on Sept 15 Linked IN answering questions, posting jobs on other sites such as Girls in Tech Detroit and other niche Detroit sites.

4. Recruiting (con’t) Participation in Twitter chats such as Jobhuntchat and human resource type of chats to get the word out abou Magna and help job seekers find out about Magna. Twitjobsearch.com by tagging posts about the position it aggregates the content so people can look it up and find out about the position. Have to have a policy when creating a Facebook page and might want to create a Magna Careers page. So people can answer what ever is possible regarding a position.

5. Measurement Social Media programs can be measured depending on what you want to track and how much you want to spend. Free- Google Analytics, Google Alerts Netvibes creates a dashboard of social media of your brand. http://www.netvibes.com/privatepage/1#General Hootsuite can be used for collaboration and tem work when the SM person is on vacation so the site is NOT stagnate. http://hootsuite.com/

6. Measurement (con’t) Hubspot which just purchased @oneforty to become a better suited social media analytics agency. http://www.hubspot.com/ Raidan6 http://www.radian6.com/ Alterianhttp://www.alterian.com/ Some others by using my Delicious feed. http://www.delicious.com/search?p=social+analtycis&chk=&context=main|&fr=del_icio_us&lc=

7. Social Campaign Define culture and who the target is and also what your competition is doing (which is NOT much) Create an editorial calendar with content for the week, month, of blog topics, photo shoots, video, etc. Create a social media policy so ideas and other content can be put into proper context. Educate people on Flickr, Youtube, Facebook , LinkedIn and Twitter. Make an employee page so internal employees can communicate better to each other.

8. I would like to work for you Feel free to contact me Jamie Favreau @jfavreau on Twitter 586-453-6438