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Social Media Marketing Summer2013
- 1. Social Media Marketing Jaleh Fazelian and Lauren Todd Washington University Libraries
- 2. Twitter Building relationships 140 characters at a time
- 4. Share content in your own voice
- 7. #WUSTL #WASHU #STL The importance of hashtags and links
- 8. When are your followers online? How many times a day should you tweet? Timing and Frequency
- 9. Facebook 500 million users can’t be hard to reach – right?
- 10. Forever Changing “New Infographic: A Day In The Life Of The Internet – Stephen’s Lighthouse”, n.d. Online. Internet. 14 Jul. 2013. . Available: http://stephenslighthouse.com/2013/05/23/infog raphic-a-day-in-the-life-of-the-internet/.
- 11. Creating a Marketing Plan Define your ideal audience. Find your ideal audience inside Facebook. Purchase Facebook Advertisements. Define key marketing goals. Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
- 12. Rules for Successful Facebook Pages Be deliberate, and manage expectations. Focus on smart branding. Create fresh content. Give your Page a human touch. Engage in two-way dialogue. Encourage fan-to-fan conversations. Make word-of-mouth advocacy easy. Create consistent calls to action. Monitor, measure, and track. Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
- 14. How we make it work Assembled team and assigned post days. Highlighted key areas and series. Meet quarterly to discuss problems.
- 15. Post Examples
- 16. Tips Schedules posts throughout the day. Include pictures and videos. Engage with other local entities. Other WUSTL Facebook Pages & News. Local News Library Love Develop posting tip-sheet. Invite new users to the page.
- 17. Marketing Issues Increasing awareness to new students Don’t have budget for ads. Newsfeed visibility. Trouble getting Likes. Slowing increasing, constant work. Aim for 1000 by the end of the year.
- 18. Pinterest
- 19. Some Statistics 3rd most popular networking site In the top 5 sites on the internet for generating traffic Doubled in users and traffic since May 2012 Almost 80% of users are women
- 20. Why do people use Pinterest? Entertainment Inspiration Keep track of things to buy/trends Connect with people
- 21. We are a university. We don’t do DIY & recipes. So, what do I post?
- 24. Be Local
- 26. Use the content you already have to your advantage
- 29. Instagram Available on iPhone and Android (some) Price: Free Used to be exclusively pictures, but added videos in response to Vine. Owned by Facebook Videos up to 15 seconds Share instantly with Twitter, Facebook, Google+, Email
- 30. Vine Available on iPhone and Android Price: Free Owned by Twitter Videos up to six seconds Share instantly with Twitter, Facebook, Google+, Em ail
- 31. Foursquare Available on iPhone and Android Price: Free “Check in” to locations and earn points/badges. Share pictures, tips, etc. Unlock location specials.
- 32. Flickr Store, sort, search and share photos online. Organize and tag photos so others can search and download. Join groups.
- 33. Marketing Tips for Newbies Start slow--- concentrate on one or two social media outlets then build on it. Develop a marketing plan. Consider your audience. Brainstorm problems and opportunities. Make it a part of your day Rock Social Media in 30 minutes a day. Meet with other Social Media Locals St. Louis Social Media Club
- 34. What’s your plan? Audience Objective Plan Role Measures Concerns/Limitations
- 35. Questions? Jaleh Fazelian jfazelia@wustl.edu @jaleh_f Lauren Todd lauren.todd@wustl.edu @LToddLibrarian
- 36. Bibliography King, Cindy. “17 Twitter Marketing Tips from the Pros” (http://www.socialmediaexaminer.com/17- twitter-marketing-tips-from-the-pros/). Accessed July 15, 2012. Moth, Dave. “Who Uses Pinterest and Why is it Important for Marketers?” http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-important-for- marketers Accessed July 20, 2013. Young, Steve. P’interested in Marketing? 20 stats for the naysayers. http://unbounce.com/social- media/pinteresting-20-stats/ Accessed July 20, 2013.
Notes de l'éditeur
- Define your idea audience. (demographics and psychographics …. Polls!)Find your ideal audience inside Facebook (search, ask them to join, join groups with similar goals)Money buys exposure Define key marketing goals (increase expose, create a community, build branding awareness)
- Rules for Successful Facebook Pages• Be deliberate, and manage expectations.• Focus on smart branding.• Create fresh content.• Give your Page a human touch.• Cultivate engagement with two-way dialogue.• Encourage fan-to-fan conversations.• Make word-of-mouth advocacy easy.• Create consistent calls to action.• Monitor, measure, and track.
- -Currently seven members
- Schedules posts throughout the day. (Most people check facebook between 9 pm and 10 pm at night)Include pictures and videos. (People like photos)Engage with other locals (you share them, comment on them, they will drum up interest for you as well)Post pictures taken from around campus.Create a Google Alert for “Washington University” and follow via email alerts or RSS. Post any timely relevant content. (http://www.google.com/alerts?t=1&q=%22Washington+University%22&hl=en)