The document discusses how Twitter has been used to organize and spread awareness of social movements. It provides examples of movements that utilized hashtags like #IranElection, #OccupyWallStreet, and #FreePussyRiot. Twitter allows for real-time sharing of information which has helped publicize causes and apply social accountability. Hashtags and retweeting have helped spread awareness of issues and empowered individuals to champion causes.

1. Twitter 201: Twitter & Social Movements
Washington University in St. Louis Libraries, Sept 27th, 2012
Jaleh Fazelian &
Makiba Foster

2. Twitter and Social Movements
• Twitter Lingo
• Recent Social Movements
• Being mobile
• Using #hashtags
• Social Accountability
• Power of the RT
• Questions

3. Twitter Lingo
• ReTweeting
• Hashtag

4. #IranElection
Green Protest / Javad Saharban/ CC BY-NC-SA 2.0

5. Shell is Power

6. Shell is Power

7. #ShellisPower

8. #ShellisPower
• @ShellisPrepared = Greenpeace, Yes Men and
Occupy.
• Marketing for Shell was more effective than
marketing against them.
• What can the real Shell do? Answer: Not much

9. Pussy Riot

10. Pussy Riot’s Punk Prayer
Virgin Mary, Mother of God, banish Putin, banish (Chorus)
Putin, Virgin Mary, Mother of God.
Virgin Mary, Mother of God, banish him, we pray Be a feminist, we pray thee,
thee! Be a feminist, we pray thee.
Congregations genuflect, Bless our festering bastard-boss.
Black robes brag gilt epaulettes, Let black cars parade the Cross.
Freedom's phantom's gone to heaven, The Missionary's in class for cash.
Gay Pride's chained and in detention. Meet him there, and pay his stash.
KGB's chief saint descends Patriarch Gundy believes in Putin.
To guide the punks to prison vans. Better believe in God, you vermin!
Don't upset His Saintship, ladies, Fight for rights, forget the rite –
Stick to making love and babies. Join our protest, Holy Virgin.
Crap, crap, this godliness crap! (Chorus)
Crap, crap, this holiness crap! Virgin Mary, Mother of God, banish Putin, banish
Putin,
Virgin Mary, Mother of God, we pray thee, banish
him!

11. #FreePussyRiot
Pussy Riot ebook / Playing
Futures: Applied Nomadology
/ CC-BY-2.0

12. Pussy Riot

13. Presidential Election Season

14. Presidential Election Season

15. #Eastwooding

16. Popular Hashtags from Social
Movements
#jan25 #binladen
#kony2012 #egypt
#iranelection #freedom
#gulfoilspill #japan
#itgetsbetter #moscow
#occupywallstreet/#ows #arabspring
#rnc12 #justicefortrayvon/#trayvon
#dnc12 #toddakin
#olympics

18. A Match Made in Heaven
Twitter for Android / yum9me / CC BY-NC-ND 2.0 Twitter Meeting @ Lowlands / Anne Helmond / CC BY-NC-ND 2.0

19. Social Movements
&
# The Hashtag #
Photo Credit: Christopher Lazo

20. #SocialMovements on Twitter
• Community
• Awareness
• Organization

21. Twitter and Social Accountability
• Reactionary and in real
time
• Personal
causes/passions
championed
• Better Engaged &
Aware of Issues

22. Reactive & in Real-Time
• Changing how we share
news and information
– iReporting
– Completure App
– Bambuser

23. http://mashable.com/2012/04/18
/social-media-and-the-news/

24. Championing a Cause
• Tweeting awareness to • Online petitions
a worthy cause through

25. • http://mashable.com/2009/07/21/twitter-petitions/
• http://www.branded3.com/b3labs/twitition-celebrates-its-third-birthday/

26. Engagement & Advocacy
• Political or Social Cause
Engagement/Awareness
• 2012 Pew Study Social
Media's Influence on
Politics
• 2011 Ogilvy Georgetown
Study of Dynamics of Cause
Engagement
• MacArthur Foundation and
the Center for Information
and Research on Civic
Learning study of youth and
participatory politics

27. Social Networking Sites
& Political Engagement

30. Questions / Tim O'Brien / CC BY-NC-SA 2.0

31. Works Cited
• Al-Rasheed, Madawi. “Sectarianism as Counter-Revolution: Saudi Arabian Responses to the Arab Spring.” Studies in Ethnicity and Nationalism, v. 11, no. 3, 2011.
• Cantone, Josh. “HOW TO: Start a Petition on Twitter.” Mashable. http://mashable.com/2009/07/21/twitter-petitions/ Accessed Web Sept. 27, 2012.
• Ding, Ling. “Micro-blogging in network society.” Journal of Digital and Research Publishing. http://6pmjournal.blogspot.com/2011/02/micro-blogging-in-network-
society.html Accessed 3/30/2012.
• “Does the Internet Make for More Engaged Citizens? For Many Youth, the Answer Is Yes, According to a New Study by Civic Learning Scholars. | Youth & Participatory
Politics.” http://ypp.dmlcentral.net/content/does-internet-make-more-engaged-citizens-many-youth-answer-yes-according-new-study-civic-lea Web. Accessed Sept
27th 2012.
• Flandez, Raymund. “Men and Women Differ in Causes They Support on Social Media.” The Chronicle of Philanthropy.
http://philanthropy.com/blogs/prospecting/men-and-women-differ-in-causes-they-support-on-social-media/30118. Accessed Sept. 27, 2012
• Furman, Henry “The Hashtag: A Case Study”. http://wirescrossedblog.tumblr.com/post/15567326293/the-hashtag-acasestudy Accessed April 10, 2012
• Golkar, Saeid. “Liberation or Suppression Technologies? The Internet, the Green Movement, and the Regime in Iran.” International Journal of Emerging Technologies
and Society, v. 9, no. 1, 2011.
• Idov, Michael. “Pussy Riot: The Jail house interview.” GQ Online. http://www.gq.com/news-politics/newsmakers/201211/pussy-riot-prison-interview. Accessed
9/25/2012.
• Key Global Telecom Indicators for the World Telecommunication Service Sector in 2011 (http://mobithinking.com/mobile-marketing-tools/latest-mobile-
stats#subscribers). Accessed April 10, 2012.
• Meikle, James. “Clint Eastwood Chair Speech Provides Baffling Highlight at Romney’s Coronation.” The Guardian Online.
http://www.guardian.co.uk/film/2012/aug/31/clint-eastwood-chair-speech-romney. Accessed September 18, 2012.
• Mobile Statistics, Stats and Facts 2011. (http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/). Accessed April 10, 2012.
• Nemtsova, Anna. “Pussy Riot Fear for Their Lives, Ask to Serve Sentence in Moscow.” The Daily Beast, Sept. 19, 2012.
http://www.thedailybeast.com/articles/2012/09/19/pussy-riot-fear-for-their-lives-ask-to-serve-sentence-in-moscow.html. Accessed 9/20/2012.
• Parr, Ben. “Mindblowing #IranElection stats: 221,744 Tweets per Hour at Peak.” Mashable. http://mashable.com/2009/06/17/iranelection-crisis-numbers/ Accessed
April 19, 2012.
• Rumen, Carol. “Pussy Riot’s Punk Prayer is Pure Protest Poetry.” The Guardian Online, Aug. 20, 2012. http://www.guardian.co.uk/books/2012/aug/20/pussy-riot-
punk-prayer-lyrics. Accessed Sept. 20, 2012.
• Ryzik, Melena. “Pussy Riot was Carefully Calibrated for Protest.” The New York Times Online, Aug. 22, 2012. http://www.nytimes.com/2012/08/26/arts/music/pussy-
riot-was-carefully-calibrated-for-protest.html?smid=pl-share. Accessed 9/20/2012
• “Social Media Plays Greater Role in Cause Engagement For African Americans and Hispanics.” http://ogilvypr.com/en/press/social-media-plays-greater-role-cause-
engagement-african-americans-and-hispanics. Accessed Sept. 27, 2012
• Starbird, Kate K. "(how) Will the Revolution be Retweeted? Information Diffusion and the 2011 Egyptian Uprising.” Proceedings of the ACM 2012 Conference on
Computer Supported Cooperative Work - CSCW '12. http://www.cs.colorado.edu/~palen/StarbirdPalen_RevolutionRetweeted.pdf Accessed April 23, 2012
• “Volunteering Your Talent - St. Louis Area Foodbank.” http://www.stlfoodbank.org/NewsAndEvents/News/Blog/SocialMediaAvengers.aspx. Accessed Sept. 27, 2012
• Wasserman, Todd. “The Architect of #OccupyWallStreet Praises the Power of ‘Magical Hashtags’.” Mashable. http://mashable.com/2011/10/27/occupy-wall-street-
adbusters/. Accessed April 10, 2012
• Williams, Mary Elizabeth. “Pussy Riot’s victorious defeat.” Salon, Aug. 17, 2012. http://www.salon.com/2012/08/17/pussy_riots_victorious_defeat/. Accessed
9/20/2012

32. Contact
• Jaleh Fazelian
– @jalehf
– jfazelia@wustl.edu
• Makiba Foster
– @makibaj
– mfoster@wustl.edu
• http://libguides.wustl.edu/twitter201
• @WUSTLlibraries