LinkedIn Advanced - Class Slides

1. LinkedIn
Advanced
Plymouth Career Center

2. LinkedIn Advanced
Schedule
 9:30am to 1:00pm
Introductions
 Your Name
 Where Are You From
 Previous Job
 How Long Unemployed
 Future Job
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3. LinkedIn Advanced
Agenda
 What’s New
 Profile Privacy Controls
 LinkedIn Home Page
 LinkedIn Signal
 Advanced Profile Editing
 Endorsements & Recommendations
 Following
 Jobs
 Settings
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4. LinkedIn Advanced
What’s New
• Major LinkedIn Site Design Changes
• The New LinkedIn Profile
• New Profile
Design Incompatible with Internet Explorer 7
• What happened to my LinkedIn Applications?
• Applications - No Longer Supported
• Rich Media Feature
• How do I display media on my profile?
• Introducing the Ability to Follow Thought Leaders on Li
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5. LinkedIn Advanced
Settings
1. To modify your LinkedIn settings, click on Your Name
appearing in the upper right area of your screen as shown
below.
2. Select Settings.
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6. LinkedIn Advanced
Profile Privacy Controls
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7. LinkedIn Advanced
Profile Privacy Controls
 Privacy Controls
• Turn on/off your activity broadcasts
• Select who can see your activity feed
• Select what others see when you've viewed their profil
• Select who can see your connections
• Change your profile photo & visibility »
• Show/hide "Viewers of this profile also viewed" box
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8. LinkedIn Advanced
Profile Privacy Controls
 Turn on/off your activity broadcasts
You can turn your activity broadcasts on or off and
select who can see your activity feed from the Settings
page. Some of the changes that trigger updates (activity
broadcasts) are:
 Adding a new current job position
 Adding a new current school
 Adding a new link to a website
 Recommending someone
 Following a company
 Adding a connection – LI will send an update if you've chosen
"Your Connections" when you
control who can see your connections.
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9. LinkedIn Advanced
Profile Privacy Controls
 Turn on/off your activity broadcasts
1. Uncheck box “Let people know when you change
your profile, make recommendations, or follow
companies” to turn “Off”
2. Click “Save Changes”


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10. LinkedIn Advanced
Profile Privacy Controls
 Select who can see your activity feed
Who can see your activity feed
Your activity feed displays actions you've performed on
LinkedIn. Select who can see your activity feed.
 Everyone
 Your network
 Your connections
 Only you
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11. LinkedIn Advanced
Profile Privacy Controls
 Select who can see your activity feed
1. Select who can see your activity feed
2. Click “Save Changes”


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12. LinkedIn Advanced
Profile Privacy Controls
 Select what others see when you've viewed their prof
• Your name and headline (Recommended)
• Anonymous profile characteristics such as
industry and title
• You will be totally anonymous
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13. LinkedIn Advanced
Profile – Privacy Controls
 Select what others see when you've viewed their pro
1. Select desired option
2. Click “Save Changes”


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14. LinkedIn Advanced
Profile – Privacy Controls
 Select who can see your connections
Select who can see your connections.
Note: People will always be able to see shared
connections.
 Your connections
 Only you
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15. LinkedIn Advanced
Profile – Privacy Controls
 Select who can see your connections
1. Select who can see your connections
2. Click “Save Changes”


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16. LinkedIn Advanced
Profile – Privacy Controls
 Change your profile photo & visibility »
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17. LinkedIn Advanced
Profile – Privacy Controls
 Change your profile photo & visibility »
1. Click “Browse” to find the photo you wish to publish.
2. Click “Upload Photo”.
 You can upload JPG, GIF or PNG files.
 File size - 4MB maximum.
 Pixel size: 200 x 200 minimum and 500 x 500
maximum.
1. Select who you want the photo to be visible to.
2. Click “Save Settings”.
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18. LinkedIn Advanced
Profile – Privacy Controls
 Show/hide "Viewers of this profile also viewed" box
1. Uncheck box Display "Viewers of this profile also
viewed" box on my Profile page to “Hide”
2. Click “Save Changes”
 
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19. LinkedIn Advanced
LinkedIn Home Page
1. Click on the “Home” pull-down menu
2. Select “LinkedInHome”
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

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20. LinkedIn Advanced
LinkedIn Home Page
Your Professional Dashboard - News and updates
from your network
• Share an update
• Articles from “LinkedIn Today”
• People You May Know
• Who's Viewed Your Profile?
• Your LinkedIn Network
• Jobs You May Be Interested In
• Groups You May Like
• Companies You May Want To Follow
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21. LinkedIn Advanced
Customizing Your Home Page
1. Place mouse over “All Updates”
2. Select “Customize >>”
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22. LinkedIn Advanced
Customizing Your Home Page
1. Deselect (Uncheck) any Updates no longer of
interest
2. Click “Save changes” button.
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
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23. LinkedIn Advanced
LinkedIn Signal
1. Click on the “News” pull-down menu
2. Select “Signal”
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24. LinkedIn Advanced
LinkedIn Signal
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25. LinkedIn Advanced
LinkedIn Signal
 Signal provides the most recent conversations, opinions,
and trending links from professionals across the World.
And, it allows you to search by single and/or multiple
fields, and it has an advanced search feature.
 Filter: Browse only relevant status updates from your
stream
 Search for keywords, topics or people across the stream
 Get an auto updated real-time stream with rich content
 Find the hottest trending links across any relevant topic
 Who’s Shared This Link?
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26. LinkedIn Advanced
Advanced Profile Editing
 Certifications
 Volunteer Experience & Causes
 Skills & Expertise
 Education
 Additional Information
 Customizing LinkedIn URL
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27. LinkedIn Advanced
Advanced Profile Editing
1. You can add, change, or remove any information on your
profile from the Edit Profile page. To get there, move
your cursor over Profile at the top of your home page and
click “Edit Profile”.

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28. LinkedIn Advanced
New LinkedIn Profile
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29. LinkedIn Advanced
New LinkedIn Profile Icons
- Edit
- Add
- Move (Drag and rearrange)
- Add Media Link
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30. LinkedIn Advanced
Advanced Profile Editing
You can edit some items by clicking on the
Edit icon , or click on the Add icon to
add links there. You can also change the
order of many sections by dragging and
dropping the Move icon in the right-hand
corner of each section.
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31. LinkedIn Advanced
Sections you can edit in your profile:
• Name (20/40/40) - First, last, and maiden names.
• Headline (120) - Will default to your current job
title. You can change it to express your personal
brand or how you want to be known (e.g.
Outstanding Client Service Professional).
• Summary (2000) - Information about your mission,
accomplishments, and goals.
• Experience (100 Title/100 Co./2,000 Desc.) -
Professional positions and experience, including
jobs, volunteer posts, military, board of directors,
nonprofit, or pro sports.
• Education (2000) - School and educational
information.
• Recommendations - You can
request professional recommendations and
display them on your profile.
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32. LinkedIn Advanced
Sections you can edit in your profile:
• Applications - You can add applications to your
profile to display your work, get professional
insights, or collaborate with others.
• Certifications - Certifications, licensures, or
clearances you've attained.
• Courses - Adding your body of coursework can help
your education to stand out.
• Honors & Awards - Show off your hard-earned
awards.
• Languages - Languages you understand or speak.
• Organizations - List the organizations or
associations you've been a part of along with your
role.
• Patents - Any patents you've applied for or
received.
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33. LinkedIn Advanced
Sections you can edit in your profile:
• Personal Information - Optional info such as phone
number, location, and birthday.
• Publications - Publications that have featured your
work.
• Projects - Showcase the projects you've worked on,
along with team members.
• Skills & Expertise - A relevant list of skills on your
profile will help others to understand your
strengths and improve your ability to be found
when opportunities present themselves.
• Test Scores - List your scores on tests to highlight
high achievement.
• Additional Information - Any other info you'd like to
highlight, including a link to your website or your
Twitter name.
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34. LinkedIn Advanced
Endorsements &
Recommendations
Giving LinkedIn Thanks
 A word of praise goes a long way in social media.
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35. LinkedIn Advanced
Endorsements
 What is a LinkedIn endorsement?
 How do I get endorsed?
 How do I endorse others?
 How do I undo an endorsement?
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36. LinkedIn Advanced
What is a LinkedIn endorsement?
• Endorsements are a quick way to rate your 1st
Degree Connections and allow you to endorse
someone you know for a specific skill.
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37. LinkedIn Advanced
How do I get endorsed?
 Endorse and Be Endorsed
When someone views your profile or you view the profile
of one of your first-degree connections, you are offered
the opportunity to endorse that person for the skills
they have added to their own profile . Endorse others
easily by clicking the “Endorse” button
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38. LinkedIn Advanced
How do I get endorsed?
 With a simple click, the skills you choose to endorse are
added to their profile with a thumbnail image of you, the
person who endorsed them. If you don’t want to endorse
your connection for a particular skill listed in this window,
simply click the X on the skill you wish to remove and then
click the Endorse button to accept the rest listed.
 You can also scroll down to where their skills are listed, and
simply click on the skill you wish to endorse by
clicking on the sign to add your endorsement to their
profile.
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39. LinkedIn Advanced
How do I endorse others?
 To endorse another person on LinkedIn, you need to visit
their profile and scroll down to the "Skills and Expertise"
section. Here you can see what skills your connection has
claimed. Then, you can choose to endorse them all or just
one.
 Remember, you only want to endorse skills that you Know
the other person possesses. Your picture will appear next
to the endorsement. Thus, if you've endorsed all of
someone's skills simply because you "like" them, you may
end up hurting your own reputation.
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40. LinkedIn Advanced
How do I undo an endorsement?
1. Go to the person's profile page. Scroll down to the
endorsement box you want to undo, click it and your
endorsement will be removed.

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41. LinkedIn Advanced
Recommendations
 How do I get recommended?
 How do I recommend others?
 How do I withdraw a
recommendation?
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42. LinkedIn Advanced
How do I get recommended?
1. Move your cursor over “Profile” at the top of your
homepage
2. Select “Recommendations”


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43. LinkedIn Advanced
How do I get recommended?
3. Click the “Ask for recommendations” tab.
4. Select a position in the “What you want to be
recommended for" dropdown menu. If a position or
school isn't listed, you can click the link for job or school
to add it to your profile and the dropdown list.


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44. LinkedIn Advanced
How do I get recommended?
5. Select connections in the “Who do you want to ask?"
section by either entering names of connections into the
text field or clicking the address book icon to search
for connections.

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45. LinkedIn Advanced
How do I get recommended?
6. Enter your request in the "Create your message"
section by using the message provided or personalizing
your note.
7. Click “Send”


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46. LinkedIn Advanced
How do I recommend others?
1. Move your cursor over “Profile” at the top of your
homepage
2. Select “Recommendations”


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47. LinkedIn Advanced
How do I recommend others?
3. Click the “Given” tab.
4. Scroll down to “Make a Recommendation:” section.
• To recommend a connection, click "select from your
connections list" and click a name.
• To recommend someone who's not a connection, enter the
first name, last name and email address.


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48. LinkedIn Advanced
How do I recommend others?
5. Click the button next to “Colleague”, “Service
Provider”, “Business Partner” or “Student”.
6. Click “Continue”.


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49. LinkedIn Advanced
How do I recommend others?
7. Complete the recommendation form.
8. Click “Send”.


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50. LinkedIn Advanced
How do I withdraw a recommendation?
1. Move your cursor over “Profile” at the top of your
homepage
2. Select “Recommendations”


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51. LinkedIn Advanced
How do I withdraw a recommendation?
3. Click the “Given” tab.
4. Click “Edit” next to the recommendation.


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52. LinkedIn Advanced
How do I withdraw a recommendation?
5. Click the “Withdraw this recommendation” link under
the member's name.

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53. LinkedIn Advanced
How do I withdraw a recommendation
6. Click “Confirm”.

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54. LinkedIn Advanced
Following
 New Feature – Follow Thought Leaders (150 of the mo
 Follow news by industry and sources, companies,
amd groups.
 You follow all your connections by default.
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55. LinkedIn Advanced
Follow Thought Leaders
1. Move your cursor over “Profile” at the top of your home
page
2. Click “Following”


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56. LinkedIn Advanced
Follow Thought Leaders
3. Click on the “Follow” icon appearing under a thought
leader’s picture to start following that person.

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57. LinkedIn Advanced
Stop Following a Thought Leader
1. Move your cursor over “Profile” at the top of your home
page
2. Click “Following”


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58. LinkedIn Advanced
Stop Following a Thought Leader
3. Click on the “Following” icon appearing under a
thought leader’s picture to stop following that person.

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59. LinkedIn Advanced
Start Following a Company
1. Click “Companies” near the top of your homepage and
select “Search Companies”.

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60. LinkedIn Advanced
Start Following a Company
2. Type a Company Name, Keyword, or Industry in the text
box appearing under “Search for Companies”.
3. Click on a “Company Name” which will open company's
Overview page.


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61. LinkedIn Advanced
Start Following a Company
4. Then click “Follow” in the upper right of the company's
Overview page.

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62. LinkedIn Advanced
Start Following a Company
1. Alternatively, move your cursor over a company name on
someone's personal profile, and then click “Follow
company” from the mini Company Page.

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63. LinkedIn Advanced
Stop Following a Company
1. Click “Companies” near the top of your homepage
2. Click the “Following” tab
3. Click the “Stop following” link under the company name.



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64. LinkedIn Advanced
How can I instantly see jobs posted by my
contacts or companies I am following?
1. Click on “Your Name” appearing in the upper right
area of your screen as shown below
2. Click on “Settings”


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65. LinkedIn Advanced
How can I instantly see jobs posted by my
contacts or companies I am following?
3. Click on “Account”
4. Click on “Customize the updates you see on your
home page”


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66. LinkedIn Advanced
How can I instantly see jobs posted by my
contacts or companies I am following?
5. Scroll down to “Jobs”
6. Make sure you have a check mark “√” next to “Jobs
you may be interested in”
7. Click “Save Changes”



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67. LinkedIn Advanced
Applying for a job on LinkedIn
1. To search and apply for a job using LinkedIn, Click “Jobs”
at the top of your home page.
2. Select “Find Jobs”


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68. LinkedIn Advanced
Applying for a job on LinkedIn
3. In the box appearing under “Search for Jobs”, type a job
Jobs”
title, keyword or company name.
4. Click on the “Advanced Search” tab to refine your search
with more criteria.
5. Click “Search”



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69. LinkedIn Advanced
Applying for a job on LinkedIn
6. Click a job title to view details.
7. Click the “Apply" button on the job's page. The wording
of this button may vary.
*For some jobs you'll be able to apply on LinkedIn and for
others you'll be routed to a company's website or job board
to continue the process.
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70. LinkedIn Advanced
Settings
 Email Preferences
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71. LinkedIn Advanced
Email Preferences
 Emails
• Select the types of messages you're willing to receive
• Set the frequency of emails
• Select who can send you invitations
• Set the frequency of group digest emails
 LinkedIn Communications
• Turn on/off LinkedIn announcements
• Turn on/off invitations to participate in research
• Turn on/off partner InMail
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72. LinkedIn Advanced
Settings
 Groups, Companies & Applications
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73. LinkedIn Advanced
Groups, Companies & Applications
 Groups
• Select your group display order »
• View your groups »
• Set the frequency of group digest emails
• Turn on/off group invitations
• Turn on/off notifications when joining groups
 Companies
• View companies you're following »
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74. LinkedIn Advanced
Groups, Companies & Applications
 Applications
• View your applications »
• Add applications »
 Privacy Controls
• Turn on/off data sharing with 3rd party applications
• Manage settings for LinkedIn plugins on third-party sites
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75. LinkedIn Advanced
Settings
 Account
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76. LinkedIn Advanced
Account
 Privacy Controls
• Manage Advertising Preferences
 Settings
• Change your profile photo & visibility »
• Show/hide profile photos of other members
• Customize the updates you see on your home page
• Select your language
• Manage security settings
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77. LinkedIn Advanced
Account
 Email & Password
• Add & change email addresses
• Change password
 Helpful Links
• Upgrade your account »
• Close your account »
• Get LinkedIn content in an RSS feed »
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78. LinkedIn Advanced
Free Resources for Learning LinkedIn
• LinkedIn Help Center
http://help.LinkedIn.com/app/topics
• LinkedIn Learning Center
http://learn.LinkedIn.com/
• LinkedIn Tips
http://davidebrown.blogspot.com/p/LinkedIn-tips.html
• LinkedIn Training Resources
http://learn.linkedin.com/training/
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79. LinkedIn Advanced
Free Resources for Learning LinkedIn
• PowerFormula
http://www.powerformula.net/free/
• LinkedIn Training
http://www.RockLinkedIn.com
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80. LinkedIn Advanced
Wrap Up
 Takeaways
• PowerPoint Viewer
• Slides
Download Location
 https://www.box.com/s/9ep2y7n03qq57bso912g
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