An introduction at the 2012 Plug and Play bootcamp to show how user experience (UX) can be applied to startups for little money but significant reward.
55. Email
Events
Gifts
Dating
Money
Universities
Games
Address book
(your Trade
life, onlin
Photos e)
IM/Chat
Music Voyeurism
Activism
56. But how do we know if our conceptual model
is even making any sense to users?
57. An archetypal user designed to help focus
product design and marketing efforts.
58. Marketing
Behaviora
l
“Personas, as documents, should work for
designers the way scent works for memories of
your childhood.”
- Andrew Hinton, Boxes and Arrows
61. UX & methods
(don’t be afraid to get your hands dirty)
Turning UX into $$$
(UX is a gold mine)
Expectations
(they matter more than you think)
Conceptual models
(talk to real people)
62. Thanks! Ping me if you’d like
some bootcamp help.
jfdesroches@gmail.com
@felixdesroches
Notes de l'éditeur
Surveys – good for quick quantitative dataInterviews – qualitative feedback – why? How? Examples?Contextual ObservationPhysically going to a relevant location and observing how people do thingsDiary Studies – primarily used for tracking behavior “in the moment”, “over time”providing participants with the materials and structure to record daily events, tasks and perceptions around a given subject in order to gain insight into their behavior and needs over time.StoryboardingCreating a series of sketches outlining the users’ experience in an environment and/or with a product
Surveys InterviewsContextual ObservationPhysically going to a relevant location and observing how people do thingsDiary Studiesproviding participants with the materials and structure to record daily events, tasks and perceptions around a given subject in order to gain insight into their behavior and needs over time.StoryboardingCreating a series of sketches outlining the users’ experience in an environment and/or with a product
Paper PrototypingLive, task-based testing using printed out wireframesRapid Iterative TestingTask-based testing with a clickable or paper prototype, followed by a quick round of changes, then more testing and changesRemote Concept TestingQuick feedback via a site like clueapp.comHeuristic Analysis An evaluation of the product based on design standards and best practices
Context and environment = opportunities
Stitcher was expected to be like radio, when the experience of discovering content was relying on new patterns of behavior. Harnessing these patterns in the right contexts was the key.
Stitcher got its money, and went on to form partnerships with these 3 car companies – thus making Stitcher more radio-like than ever (and successful too). The right context, it turns out, was behind the wheel.
Questions?
Started with electric shock pain tests, weight perception, and sound/loudness perception
Anyone remember this thing? People were SO amazed it worked, they didn’t care that they could barely use it. To them, WAP was magic and anything was WAY above their expectations.
Switch. Really hard to use…which is fine because the users expect it. If it’s too easy, I’ve heard them say “but I must have missed something.”
Thermostats (old)
Thermostats (new/future). Behavior patterns CAN change, expectations can be pushed into the future.
Segway: did it fail because it looks like it’ll just fall over (and very often did)?