1109 siit jfriedrich v02

Dr. Jochen Friedrich – Technical Relations Executive
jochen@de.ibm.com

Making Innovation Happen
The Role of Standards and Openness in an
Innovation-Friendly Ecosystem
SIIT 2011, Berlin

© 2011 IBM Corporation

© 2009 IBM Corporation

Information and Communication
Technologies (ICT), and especially software,
are a major driver for innovation. Standards,
especially Open Standards for software
interoperability, are key facilitators.

2 28.09.2011 Making Innovation Happen - Dr. Jochen Friedrich © 2011 IBM Corporation

The World Wide Web – the Story of Innovation Goes On...

Mid 1990s Early 2000 Today 2020

Pre-web Web 1.0 Web 2.0 ???
Telephones, fax HTML, CSS, XML “The read/write web” Increased global
… Standards Standards combined integration
Newspapers,
books, Browsers, Plug- for technology Pre-dominance
magazines, etc. ins integration of “Digital
E-commerce, Interoperability Natives”
Encyclopedias
web-based forms Global integration Constant
Internet, ftp
Dynamic but not transformations
Office suite Blogs, wikis, social for smarter
desktop very interactive networks, virtual
web pages solutions
Local disk worlds
storage Mostly inbound Web-based email, => Room for
Floppies information office applications, new wave of
More and more etc. innovation
open SOA, SaaS, Cloud

The world is getting smarter
– more instrumented, interconnected, intelligent

Smart traffic Intelligent Smart food Smart Smart energy Smart retail
systems oil field systems healthcare grids
technologies

Smart water Smart supply Smart Smart Smart regions Smart cities
management chains countries weather

Technology integration and flexible connection of information,
computing resources and people

Networking and Collaboration – Trends
on Global Integration
Social-/
Communities Business-
External

Association
Chat networks
Cluster
Research- Microblogging
projects
Cooperations Blogs

Real Virtual

Task Instant- Blogs
Force Messaging
Unit
Internal

Collaboration-
Shared platforms / Wikis
Team databases
Internal
Social
Networks


The Integrated Work Place
Social networking— Wikis,
Unified Communication, Blogs, Mashups, Activities Documents, Personal Data,
Instant Messaging, Enterprise Data
Telefonie, Audio, Video

Feeds, My Widgets,
Live Text
Documents, Spreadsheets,
Presentations

Business Applications
E-Mail, Calendar,
Contacts,

Rich Client – work Portal / Mashup
also offline (Browser)

The new work place: Ubiquitous information availability and access


Making Public Sector Information (PSI) available for innovation
DIGITAL AGENDA FOR EUROPE
“[...] governments can stimulate content markets by making public sector
information available on transparent, effective, nondiscriminatory terms.
This is an important source of potential growth of innovative online Open
services. The re-use of these information resources has been partly
harmonised, but additionally public bodies must be obliged to open up Data
data resources for cross-border applications and services.” (section 2.1.1,
p. 5)

● free, web-based platform (http://cityforward.org)
● enables users - city officials, researchers, academics and

interested citizens world-wide - to view and interact with
city data while engaging in an ongoing public dialogue about cities
Users can explore and analyse data collected from numerous public sources featuring
metropolitan areas, cities and smaller geographic areas
City Forward’s exploration tools help identify patterns, trends and correlations in the data
that may reveal new insights and point to new areas for further investigation.


Open Standards to Support the Exploitation of Open Data
Common formats,
Open up data that is Use non-proprietary
protocols and APIs
available already fast formats
for future data
Important aspects: No single entity should be Reach agreements –
● Machine readability able to control access to preferably harmonised for
● Automatic processing
data; Europe;
This should apply both for Take into account similar
Publish information about agreements elsewhere -
● Available data
formats with the data “global standards”
● Future data

OPEN ACCESS
Innovative use of open data:
collaborative innovation and new
services creating added value
Protocols APIs
● Analyses Data formats
● Calculations

● Cross-sector integration P S I
● New business opportunities

● ...


Cloud computing delivers IT and business benefits

Virtualized Higher utilisation
Economy of scale benefits
Increase in efficiency
Lower capital expense
Lower operating expense

Standardized Easier access
Flexible pricing Higher quality services
Reuse and share
Easier to integrate
Automated Faster cycle times
Lower support costs
Optimised utilisation Breakthrough agility and
Improved compliance reducing risk
Optimised security
End user experience

SOA technology based on open standards enables deployment of
services efficiently and flexibly across different environments

Standards are foundational Cloud
investments
“[…] if moving to the cloud locks the organization to a
particular cloud service provider, the organization will
be at the mercy of the service level and pricing policies
of that provider. With that in mind, portability and
interoperability become crucial to providing the
freedom to work with multiple
cloud providers.”*

*Source: Moving to the Cloud: A white paper produced by the Cloud
Computing Use Cases Discussion Group, Version 1.0, 28 February 2011,
Cloud Standards Customer Council.

Companies and Governments have put
innovation on top of their agendas and
address the critical role of standards.


Innovation – Technology and Process Integration
• Business model – Innovation in the structure and/or financial model of
the business
• Operational – Innovation that improves the effectiveness and efficiency
of core processes and functions
• Products/services/markets – Innovation applied to products or services
or “go-to-market” activities

“Ignite innovation through business and technology integration –
Use technology as an innovation catalyst by combining it with
business and market insights.”
[IBM Global CEO Study 2006, p 4. (Research with 765 CEOs worldwide)]

“To innovate, High-growth CIOs actively integrate business and IT
across the organization 94 percent more often than Low-growth
CIOs. “There is no innovation in my organization without the
involvement of IT,” said a Government CIO in Brazil.”
[IBM Global CIO Study 2009, p. 14.(Research with 2,500 CIOs Worldwide)]

Global Integration and Networked Communities
Networks are becoming the critical pillars of organisations.
This needs to be actively supported by Information Technologies.

From Hierarchies.... … to Networked Communities

Web 2.0 technologies drive the transformation process towards Enterprise 2.0.
In order to integrate you need standards.


Open Standards Promote Innovations for a Smarter Planet

SMARTER IS … Insight SMARTER IS … Green SMARTER IS … Working
Enable innovative services in Appliances, meters and Reduce cost and
response to customer sensors adjusting consumption development time, increase
requests and a changing dynamically based on usage – agility and flexibility and
business environment cutting cost and avoiding improve access to design
brown/black outs information

“Leverage innovation to deliver "green" infrastructures that
are highly efficient and overlay the physical infrastructure
with digital intelligence. [...]
Embrace intelligent systems that use open standards to
provide near realtime information for better management of
the infrastructure, water quantities, or, even, entire
transportation systems.”
[Results from the IBM Eco-efficiency Jam 2010. (51 hour Jam with 1600
experts in lead roles from more than 60 countries)]


The Cloud value proposition is around operational
efficiency and business transformation
Cloud Market Trends 2011: “To What Extent Do the Following Aspects
of the Cloud Value Proposition Appeal”?

IMPROVED INNOVATIVE BUSINESS
OPERATIONS MODELS

65% 55%
Percent of business executives who Percent of business executives believe
believe cloud will drive down the cost cloud enables them to focus on
of running business applications transforming their business and make
their processes leaner, faster and more
agile

[Source: “Cloud will Transform Business as We Know It: The Secret’s in the Source”, Hfs Research, and the
London School of Economics, December, 2010]


Innovation as the Overriding Objective in Europe

“By the end of the Commission's next mandate, I want
Europe to have become not just a 'knowledge society', but
an 'innovation society.' I plan to make this one of my top
personal priorities. Indeed, I want it to be an important part
of my legacy.

[…]

“... the application of innovations like Web 2.0 to business and public life is
changing the way in which innovation happens. It is becoming more open
and collaborative. Once the preserve of a select elite, it now involves a
much wider range of actors. […] crowd-sourcing and co-creation are now
the order of the day!

We need a new policy that reflects these changes. This means that we will
have to, well, innovate!“
[President Barroso, European Innovation Summit 2009. Source of photo: EU Commission: Audiovisual
Services.]

Innovation is at the Core of the EU Standards Policy

European
Interoperability Standardisation Innovation
and Innovation Digital Agenda
Framework Union

Future of Strategic Vision Regulation on
Standardisation European for European European
and Innovation Standardisation Standards Standardisation


Global ICT Specifications for Innovation and Growth

“ As foreseen in the 'Digital Agenda for Europe', the Regulation will
establish a system whereby the most relevant ICT standards developed
by leading Global ICT Fora and Consortia can be used in public
procurement to help avoid lockin and encourage competition in the
supply of interoperable ICT services, applications and products. […]

The Commission will increasingly use selected ICT standards developed
by other standards development organisations than ESOs for European
policies, […] in particular when the interoperability between devices,
applications, data repositories, services and networks must be further
enhanced...”
[Communication “A Strategic Vision for European Standards”, COM(2010)311.]

Industrial Policy / Innovation Policy
Public Procurement


A differentiated approach is required for an
effective strategic use of standards in support
of innovation and for creating an open
ecosystem for innovation.


Open Innovation – Operating in a New Equilibrium

Open
Proprietary
Innovation
Innovation
Collaboration Advantages
Advantages - Community
- Control - Common foundation
- Uniqueness - Cost
- Focus

Software Interoperability is a key driver in the context of Open
Innovation, e.g. for integrating Open Source technologies alongside
proprietary technologies.


Different Roles of Standards in the Innovation Life-Cycle

Dissemination of Market Access,
technologies, e.g.meeting regulatory
e.g. transfer of requirements
research results into
standards

Access to
coded S TA N DA R D Interoperability,
e.g. promoting fair
information, competition,
e.g. machine readable preventing vendor
formats, M2M data lock-in
processing Technology
integration,
e.g. systemic
approaches


The Role of Standards – Towards a Differentiated Approach

Innovative act: In the implementation,
use and combination of standards

n
Critical: Availability of standards

tio
ta
oi
pl
ex
Integration and combination of
technologies

STANDARD
ss
ce
t ac
ke
ar
m

Innovative act: In the invention and
development of new basic technologies

Basic research and Critical: Contribution of technology
technology development
22 Dr. Jochen Friedrich - IBM Technical Relations Europe © 2011 IBM Corporation

Software Interoperability Requires an Open Ecosystem for Innovation

■ Open Standards
– Facilitating exchange of data by integrating Open Computing
different technologies
– Promoting interoperability by using published
Open
open specifications
Architecture

■ Open Architecture
– Increasing collaboration by simply extensible Collaborative
business processes, most notably SOA
Innovation
– Innovation within open infrastructures and via
the combination of technologies
Open Open
Standards Source
■ Open Source
– Promoting innovation by leveraging
development expertise of the open source
community
– Follow the collaborative model successfully
applied in open source (crowd sourcing)

Thanks very much for your attention ...

… Happy to answer your questions...


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