Presentation given at the Immunization Action Coalition's 2010 Social Media Summit, which was held in Philadelphia on June 15. This presentation was geared towards government agencies considering using social media to conduct outreach and communication.

2. Want to avoid that whole messy pandemic bit? There is another way, though it’s quite a bit more than five steps.

3. From the Desk of the Commissioner James Garrow Philadelphia Department of Public Health

4. Mission Tools Metrics Teach Courtesy @levyj413

5. Should you “do” social media? Well… It depends… Mission Tools Metrics Teach

6. A Much Better Question: What do you want to accomplish? Mission Tools Metrics Teach

8. Mission Tools Metrics Teach The Most Important Thing! Figure out your MISSION first. That guides EVERYTHING else.

9. Then, go to where the action is… Wait, so where’s the action? Mission Tools Metrics Teach

11. IF your target audience is there, THEN you’re ready to go! Right? Mission Tools Metrics Teach

12. NOPE

13. That isn’t the end, though. This is your opening.

14. Your boss has valid concerns. Among them: - Security - Productivity - Brand Image - Usefulness Viruses Hackers Confidentiality Farmville Mafia Wars Chatting Negative feedback Harmful posts How much time will this take and is it worth it?

15. If you can address those concerns successfully…

16. To review… Boss’ questions + No idea what you’re going to do Answer Q’s #1-3 + A solid plan infused with best practices to answer Q #4 Today! Social media ninja!

17. Step 1: Write a social media policy Wait. You DON’T HAVE a social media policy? Right now , someone in your agency is using social media. (Plus they’re on it ALL NIGHT LONG) e.g., by work computer, scheduled post, smartphone, hook or crook, etc.

18. Someone in your agency is using social media Are they saying libelous things? racist things? misogynistic things? misinformed things? Are they complaining about your agency? your boss? you? Are you liable? Are those things even against the rules?

19. Someone in your agency is using social media The easy answer? Assuming we don’t want to do that, where do we start?

26. Mission Tools Metrics Teach Considerations: Personality

27. Mission Tools Metrics Teach Considerations: Personality Ask yourself: Do I sound like someone I’d like to spend time with?

28. Mission Tools Metrics Teach Considerations: Responding

29. Mission Tools Metrics Teach Considerations: Tools! Finally! The secret weapon? … Go explore for yourself! Ask around! Me? I use mostly web-based tools (can’t install stuff at work), but it really depends. For example, on Twitter, I use four different clients, each in different situations. CoTweet, Seesmic, HelviTweet, Tweetgrid

32. Mission Tools Metrics Teach Where can I learn more?! Two sets of experts: 1. Leaders Facebook search: “public health” GovTwit.com Govloop.com 2. Experts Remember I said someone in your agency is using social media right now? That’s your expert. Ask them.

33. Mission Tools Metrics Teach One final thing to remember… Social media is but a tool. Too many feel that social media will replace traditional outreach. Social media is but ONE of the tools we should reach for. I’m sorry to tell you, but your job just got more difficult.

34. Thank you.