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Understanding Community Management Trends On Demand Profitable Business Communities Jonathan Gatrell Senior Director, Portfolio Strategy
Key Market Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software-as-a-Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Globalization & Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Changes: The New Hub and Spoke Model Source: Knox & Marston (2006) Hubs Spokes
The Value of Visibility
Global Business Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Changing Context of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Community Evolution INTEROPERABILITY ENABLEMENT MATURITY MANAGEMENT EVENT DRIVEN SENSORY VALUE OF A COMMUNITY ,[object Object],[object Object],[object Object],[object Object],[object Object],SOLUTION CONTENT Communicate Transaction Cohesion Collaboration Interdependence
Understanding Community Trends On Demand Profitable Business Communities Jonathan Gatrell Senior Director, Portfolio Strategy

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Understanding Global Community Trends

Editor's Notes

  1. First slide