2. What is a business model?

3. Discuss with your neighbor
what a business model is and
write down your definition

4. Which elements did you
mention when you defined a
business model?

5. What is a business model really?
“a business model describes the rationale of how an organization
creates, delivers, and captures value”
A. Osterwalder, et al.
“the plan implemented by a company to generate revenue
and make a profit from operations. The model includes the
components and functions of the business, as well as the
revenues it generates and the expenses it incurs”
Investopedia
“The word you've entered isn't in the dictionary.”
Merriam-Webster

6. One example tells
more than a thousand words

7. Business model only for startups?
• No!
• Ecosystem might be different, principles are the same
§ New product or service within existing company
§ License your technology
§ Release open-source software package
§ Etc.

8. “Business model: a single
diagram that describes your
business”
“Business plan: a document
investors make you write
that they don’t read”
Steve Blank

9. § Cover page and ToC
§ Executive summary
§ Business description
§ Business environment
§ Industry background
§ Competitor analysis
§ Market analysis
§ Marketing plan
§ Operations plan
§ Management / team
§ Financial plan
§ Attachments and
milestones
Business Plan Format

10. Questions?