This independent study has been designed to help salesforce.com users that are willing to enter a social selling initiative and are deciding on the right tool to support their initiative. It has been finalized on May 2013. To download the whitepaper, slides or video of the presentation of the study, please visit: www.execus.com The study has been prepared by professionals at Execus professional Services. Sources of Information have been Linkedin and data.com on salesforce.com, except where noted.

1. data.com or Linkedin app for B2B
social selling on salesforce?
Execus Independent Research
© data.com, salesforce.com, Linkedin.com and the logos are copyrighted material from their respective corporations
May, 2013

2. Introduction to Execus
 Jordi Gili, MD Spain, social
practice leader and author of
the book "Sell! with Linkedin",
available on amazon.com
 Execus is a leading consulting firm on strategy,
selection of systems, implementation and training on
social media for Business to Business on a Pan-
European and Latin America basis.
 Other practices of the firm include Interim
Management, Consulting within Finance, IT, HR, Sales
and Operations.

3. Summary
I. Disclaimer and Notes on Study
II. Introduction
III. Research on Data.com and Linkedin for Social Selling
Item I. Relevance of Information
Item II. User experience and Integration
Item III. Accuracy of Information
Item IV. Geographical reach
Item V. Pricing
IV. Results and Conclusions
V. Contact Details

4. I. Disclaimer and Notes on Study
 Independent study. It has been finalized on May 2013.
 Prepared by Execus professionals via own research.
 Data Sources: data.com, salesforce.com, Linkedin.com
 The purpose of this study is to provide elements of
judgment and contribute to a discussion on this topic.
 Images: © 2013 Microsoft Corporation

5. II. Introduction
 Data.com is today the leading account and contact data
provider inside Salesforce Sales Cloud. It provides data
from Dun & Bradstreet (NYSE:DNB), the leading
provider of company information, merged with
information from former jigsaw.com (owned by
salesforce.com).
 Linkedin's Sales Navigator is the social network's
connector for Salesforce. It offers access to data from
the 225M users on the site.
 The study analyzes both options from 5 different
views: Relevance, User experience and Integration,
Accuracy of Information, Geography Reach and Pricing

6. III. Research on Data.com and Linkedin
for Social Selling
 Item I. Relevance of Information
 Item II. User experience and Integration
 Item III. Accuracy of Information
 Item IV. Geography Reach
 Item V. Pricing

7. ItemI.Relevanceof
Information
Item I. Relevance of information

8. ItemII.Userexperienceand
Integration
Item II. User experience and Integration

9. ItemIII.Accuracyof
Information
Item III. Accuracy of Information

10. ItemIV.Geographicalreach
Item IV. Geographical reach

11. ItemV.Pricing
Item V. Pricing

12. IV. Results and Conclusions
 The conclusions may vary
depending on the size,
reach and target base of
every organization to hop
on social selling.
 In our opinion, every
company should review
their processes, current
tools and add-ons on
salesforce, systems,
strategy and organization
before reaching a
conclusion.

13. V. Contact details
Mr. Jordi Gili
MD, Spain
Execus Professional Services
www.execus.com
„„Gran Via de les Corts Catalanes, 583
08011 Barcelona, Spain
Tel. (+34) 933063448