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Blogging,[object Object],Feeding Social Media,[object Object],By: Justin Groden, Business Development,[object Object],Fused Solutions & SpiceCSM,[object Object]
Quick Poll,[object Object],Who is responsible for marketing and business development activities?,[object Object],How many of you are blogging today?,[object Object],Why? Personal or Business?,[object Object],Do you find it valuable?,[object Object]
Agenda,[object Object],What is Blogging?,[object Object],Why is it important to me and my business?,[object Object],The Benefits,[object Object],Getting Started,[object Object],Tips and Tricks for success,[object Object],Resources for better blogging,[object Object]
What is it?,[object Object],Simply put… It’s a way for your business to communicate with customers, prospects, analysts, the media and more,[object Object],Central Hub for all of Social Media,[object Object],Core to Inbound Marketing,[object Object],"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing..."- Guy Kawasaki, cofounder of Alltop,Venture Capitalist, and Blogger.,[object Object]
Why is it important?,[object Object],Customers are becoming increasingly better at filtering out unwanted messages,[object Object],SPAM email, cold calls, direct mail, etc.,[object Object],It’s the pulse of your organization,[object Object],It all comes back to one thing… Increased Sales,[object Object]
Benefits,[object Object],Increased SEO,[object Object],Create Awareness,[object Object],Establish your Business as an Expert,[object Object],Relational Marketing,[object Object],Media and Public Relations,[object Object],Community Building,[object Object],Low Cost,[object Object],Customer Engagement,[object Object]
Understanding Google’s Logic,[object Object],Biggest factor for page rank is number and quality of inbound links,[object Object],Why would someone link to your page?,[object Object],Valuable information and content,[object Object],Blogs are a great way to continually produce and distribute compelling content,[object Object]
How to Get Started,[object Object],Find current bloggers in your industry,[object Object],Listen, Engage, Respond,[object Object],Create a sub domain/directory,[object Object],www.blog.yoursite.com or www.yoursite.com/blog,[object Object],Install a blogging platform,[object Object],I recommend WordPress,[object Object],Create a simple content plan,[object Object],Write your first post,[object Object]
Tips & Tricks for Improvement,[object Object],Make connections to other social media,[object Object],Content, Content, Content,[object Object],Involve your audience,[object Object],Repackage existing content,[object Object],Measure results,[object Object],Setup Analytics (Google Analytics or HubSpot),[object Object],Link and reference other outlets (stay current),[object Object],Setup RSS,[object Object],Give your audience a reason to come back,[object Object]
Resources,[object Object],www.problogger.net,[object Object],www.blog.hubspot.com,[object Object],http://mashable.com/2007/06/19/blogging-toolbox/,[object Object],http://www.thealphamarketer.com/2006/04/10_great_strategic_benefits_of.html,[object Object],Inbound Marketing, By Brian Halligan and Dharmesh Shah,[object Object]
Thank You!,[object Object],www.blog.justingroden.com,[object Object],Twitter: @justingroden,[object Object],Facebook: www.facebook.com/justingroden,[object Object],Email: justin@justingroden.com,[object Object]

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Blogging: North Country Technology Symposium

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