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SIG Special Interest Group section project management
                          • Kwak, Y. (2005), A Brief History of Project Management. in:        • Streatfield, P. J. (2001) The paradox of control in organisations,
                            Carayannis, E.G., Kwak, Y. and Anbari, F.T., The Story Of Manag-     Routledge, London.
                            ing Projects: An Interdisciplinary Approach, Praeger Publishers,   • Teisman, G.R. and J. Edelenbos (2008), Public-private partner-
                            Westport, pp. 1-9.                                                   ship: on the edge of project and process management. Insights
                          • Lundin, R. and Söderholm, A., (1995) A Theory of The Temporary       from Dutch practice: the Sijtwende spatial development project.
                            Organization, in: Scandinavian Journal of Management, Volume         In: Environment and Planning C: Government and policy, 2008,
                            11, pp. 437-455.                                                     volume 26, pp 614-626.
                          • Mantel S. J. (2005), Core Concepts of Project Management, 2nd      • Turner, J.R. and R.A. Cochrane (1993), Goals-and-methods ma-
                            edition, John Wiley, New York.                                       trix: coping projects with ill defined goals and/or methods to
                          • Maylor, H., T. Brady, T. Cooke-Davies and D. Hodgson (2006),         achieving them, In: International Journal of Project Management
                            From projectification to programmification. In: International        Vol. 11, No. 2 May, pp. 93-102.
                            Journal of Project Management, Vol. 24, pp. 663–674.               • Whitty, S.J. and H. Maylor (2009), And then came complex proj-
                          • Meredith, J. R. and S. J. Mantel (2000), Project Management: A       ect management (revised). In: International Journal for Project
                            Managerial Approach, 4th edition John Wiley, New York.               Management, Vol. 27: pp. 304-310.
                          • Perminova, O., Gustafsson M. and Wikström, K. (2008) Defining      • Williams, T.M. (1999), The need for new paradigms for complex
                            uncertainty in projects – a new perspective, in: International       projects, in: International Journal of Project Management, Vol.
                            Journal of Project Management, Volume 26, pp. 73–79.                 17, pp. 296-273.
                          • Platje A. and H. Seidel (1993), Breakthrough in multiproject       • Winch, G.M. (2001) Governing the project process: a conceptual
                            management: how to escape the vicious circle of planning and         framework, in: Construction Management and Economics, Vol.
                            control. In: International Journal of Project Management, Vol.       19, pp. 799-808.
                            11(4):209.                                                         • Xia W. and G. Lee (2004), Grasping the complexity of IS develop-
                          • Shenhar, A. J. & D. Dvir (2007), Reinventing project manage-         ment projects. In: Communications of the ACM, Vol. 47(5), pp.
                            ment: the diamond approach to successful growth and innova-          68–74.
                            tion. Harvard Business School Press, Boston, Massachusetts.




                            SIG Special Interest Group section business cases and project finance


                                How Real Options
                         add the Value of Flexibility
                                to your Business Case
                                                          Large investment projects often experience problems when
                                                          negative unforeseen conditions occur, such as the decrease
                                                          of demand for the product or service. The initial investment
                                                          decision for a project is often based on only one scenario.
                                                          This approach considers each investment decision as static;
                                                          results are not affected by changes occurring during the
                                                          different phases of the projects life cycle.
                                                          When conditions change, projects may come to a halt or experience long delays. By valuing
                                                          the real options of a project beforehand we may be able to mitigate the effects of these
                                                          unexpected events. Real options management make it possible to reach project success
                                                          under various circumstances. Project managers are able to make use of the flexibility
                                                          within the project to adapt the project to the specific actual circumstances. Real options
                                 Joost van Blokland,      are the options a project has to adjust the project to the outcome of uncertainties identified
    SIG Business Cases and Project Finance Secretary      at the start of the project. By valuing these real options the initial investment decision
                                                          is taken based on more than one scenario. The management of the project and its real op-
                                                          tions therefore becomes dynamic instead of static. Adding possibilities to abandon, defer,
                                                          advance, expand, contract, switch or divide a project, i.e. adding flexibility, to a project
                                                          faced with uncertainty will make it better equipped to weather the storm of uncertainty.
__ 13
SIG Special Interest Group section business cases and project finance

                             What are options?                                              money to execute. In fact it could be prohibitively expen-
                             An option is a predetermined right, but not the obligation,    sive for an authority to pay upfront for the right to termi-
                             to buy (call) or sell (put) assets against a predetermined     nate a contract.
                             price (strike price) at a certain moment or during a certain   Real options can have different effects on an investment
                             period. These rights are captured in option contracts.         project. The most common real options in large invest-
                             The option buyer pays a so-called premium to the seller        ment projects are:
                             in return for granting him the right to buy or sell the        • exit options: to abandon the project;
                             asset at that fixed price. The asset is referred to as the     • timing options: to defer or advance the project;
                             underlying value of the option.                                • size options: to expand or contract the project;
                                                                                            • flexibility options: to switch the content of the project;
                             The difference between financial options and real options      • compound options: to divide the project into different
                             The most common options are those on the financial                options.
                             market; options are often mentioned when people talk of
                             Wall Street. Options on the financial market are written       A real option in real life:
                             on financial assets like stocks, currencies and commodities.   A2 Amsterdam - Utrecht highway
                             The value of the asset on which the option is written is       In 2006 the Dutch Minister of Transport, Public Works
                             referred to as the underlying value of the option. In case     and Water Management decided to broaden out the A2,
                             of a real option the underlying value of the option is a       one of the most important Dutch highways, from a 2x3
                             piece of property like a building, a piece of infrastructure   to a 2x5 lane highway because of the growing demand
                             or a plot of land. The type of underlying value deter-         for road traffic. The A2 connects the city of Amsterdam
                             mines whether an option is a financial option or a real        with the city of Utrecht. The image below shows what
                             option.                                                        the renewed highway will look like once the project is
                                                                                            finished.
                             What are real options?
                             The term real option was introduced in 1977 by Stewart         On the right side of the five lanes a service lane is avail-
                             Myers. He states that the value of a company is deter-         able. On the left side a quite wide stretch of asphalt with-
                             mined by the value of its current real assets which have       out a clearly defined purpose is visible. This stretch of
                             market values independent of the firm’s strategy and by        asphalt gives the Dutch Ministry of Transport, Public
                             the present value of its possibilities to purchase real as-    Works and Water Management a real option, i.e. an op-
                             sets on possibly favourable terms. Myers calls these pos-      tion to expand.
                             sibilities real options. An example of such a real option is
                             the possibility for a company to buy the building next to      Option type         option to expand
                             the current factory building if more production capacity       Uncertainty         demand for road traffic
                             is needed.                                                     Option premium      marginal costs for sixth lane
                             During recent decades the definition of a real option has      Strike price        change of road signs and
                             broadened. In contradiction to the options formalized in                           repainting asphalt
                             contracts real options can be part of a project more im-       Option value        saved overhead costs for
                             plicitly. For example the real option to abandon a project                         sixth lane construction project
                             does not necessarily have to be written in a contract but
                             is part of almost any project. Such an option does not re-     The growth of the demand for road traffic is uncertain,
                             quire an initial investment (option premium) but will cost     therefore it is uncertain if another lane is ever needed.


                                                                                                                          A2 Amsterdam - Utrecht highway




1) Myers, S.C. (1977).
Determinants of corporate borrowing.
Journal of financial economics, Vol. 5, pp. 147-175.

__ 14
SIG Special Interest Group section business cases and project finance

        Still the Dutch Ministry decided to invest in the option to      If more information on for example the demand for a
        expand during the broadening project. Apparently the             certain type of transport becomes available during a pro-
        marginal costs of creating the option for a sixth lane now       ject the need for the project may change, i.e. the project
        are much smaller than the costs of constructing a sixth          goals no longer correspond with the actual situation. If
        lane in a separate project in the future.                        the course of a project is already fully determined it may
                                                                         result in a situation in which the project does not fulfil
        In what way is the use of real options beneficial to large       the demand. Real options are possibilities to alter the
        Infrastructure projects?                                         physical outcome of a project. These options are deliber-
        Large infrastructure projects (LIPs) are complex and are         ately added to the project in order to maintain possibili-
        realized during a relatively large time span. These two          ties to respond to unforeseen events during the project.
        aspects create a certain degree of uncertainty. Because          This kind of flexibility is valuable because if more things
        much information on the project’s future is yet unknown,         become clearer during the course of a project this may
        it is almost naive to make a fixed project plan and busi-        lead to more certainty on the correctness of a chosen
        ness case. When circumstances change, it can be wise to          approach.
        adapt a project to this new situation. In that case real         There are quite a few methods to value real options.
        options can make a difference.                                   Almost all of them derive from financial theories and
                                                                         share one important input variable. This variable is the
        Adding real options to the business case of a LIP, i.e.          uncertainty of the underlying value. A greater amount of
        adding possibilities to alter the project at a pre-determined    uncertainty will, in theory, lead to a larger option value
        cost, makes it possible to reach good project results            and a larger premium. If for example the demand for
        under different circumstances. Options give managers             road traffic is more volatile, chances are big that an
        the possibility to reach good results under other circum-        adjustment on the supply side will be more necessary
        stances than those described in the initial business case.       than if the demand for road traffic can be predicted with
        In this way options may increase the value of a project.         great precision. Being more flexible, i.e. being able to
                                                                         adjust a project, in a volatile situation is therefore more
        When deciding whether or not to purchase an option, the          valuable.
        option premium needs to set against the option value and
        the strike price, adjusted according to the uncertainty –        In practice it is rather hard to determine this uncertainty.
        or the probability of going ahead.                               In order to determine the option value of a real option to
                                                                         for example, buy a piece of land, you should know the
        The value of a real option                                       uncertainty of the value of this particular piece of land.
        Traditionally the value of an investment project is deter-       Especially in LIPs, data on the volatility of the underlying
        mined by making use of the net present value method.             value of the option are not available because of the
        According to this method the value of an investment              uniqueness of the project’s assets and the shortage of
        project can be determined based on the project’s cash            specific historical data on uncertain factors of the project.
        flows and the discount factor. The discount factor is            A decision tree analysis (possibly combined with Monte
        based on the amount of uncertainty in the project.               Carlo simulation) is in this case the best alternative
        A higher degree of uncertainty corresponds to a higher           method to determine the real option value.
        discount factor and accordingly to a lower project value
        (see figure below). The traditional perspective on project       How to make use of real options in your
        valuation presumes that a greater amount of uncertainty          Large Infrastructure Project
        decreases project value.                                         In almost every investment project, real options can be
                                                                         created or preserved. These options add value to a
                                                                         project (although they cost money) because they add
                                                                         flexibility to the project which makes managing the
                                                                         project easier. With this flexibility it is possible to pursue
                                                                         the project goals despite the uncertainty in the project.
                                                                         When the initial project plan and business case are ready
                                                                         it is time to consider the real options that can be created
                                                                         or preserved within the business case. These options can
                                                                         then be evaluated in different scenarios by decision tree
                                                                         analysis in order to determine their value. Subsequently
                                                                         the value adding real options should be documented and
                                                                         preserved by the project management in order to be able
                                                                         to effectuate these options in the project’s business case. _

                                                        2) Amram, M. & Kulatilaka, N. (1999). Real Options: Managing Strategic Investment
                                                        in an Uncertain World. Boston: Harvard Business School Press.
__ 15

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How Real Options add the Value of Flexibility to your Business Case

  • 1. SIG Special Interest Group section project management • Kwak, Y. (2005), A Brief History of Project Management. in: • Streatfield, P. J. (2001) The paradox of control in organisations, Carayannis, E.G., Kwak, Y. and Anbari, F.T., The Story Of Manag- Routledge, London. ing Projects: An Interdisciplinary Approach, Praeger Publishers, • Teisman, G.R. and J. Edelenbos (2008), Public-private partner- Westport, pp. 1-9. ship: on the edge of project and process management. Insights • Lundin, R. and Söderholm, A., (1995) A Theory of The Temporary from Dutch practice: the Sijtwende spatial development project. Organization, in: Scandinavian Journal of Management, Volume In: Environment and Planning C: Government and policy, 2008, 11, pp. 437-455. volume 26, pp 614-626. • Mantel S. J. (2005), Core Concepts of Project Management, 2nd • Turner, J.R. and R.A. Cochrane (1993), Goals-and-methods ma- edition, John Wiley, New York. trix: coping projects with ill defined goals and/or methods to • Maylor, H., T. Brady, T. Cooke-Davies and D. Hodgson (2006), achieving them, In: International Journal of Project Management From projectification to programmification. In: International Vol. 11, No. 2 May, pp. 93-102. Journal of Project Management, Vol. 24, pp. 663–674. • Whitty, S.J. and H. Maylor (2009), And then came complex proj- • Meredith, J. R. and S. J. Mantel (2000), Project Management: A ect management (revised). In: International Journal for Project Managerial Approach, 4th edition John Wiley, New York. Management, Vol. 27: pp. 304-310. • Perminova, O., Gustafsson M. and Wikström, K. (2008) Defining • Williams, T.M. (1999), The need for new paradigms for complex uncertainty in projects – a new perspective, in: International projects, in: International Journal of Project Management, Vol. Journal of Project Management, Volume 26, pp. 73–79. 17, pp. 296-273. • Platje A. and H. Seidel (1993), Breakthrough in multiproject • Winch, G.M. (2001) Governing the project process: a conceptual management: how to escape the vicious circle of planning and framework, in: Construction Management and Economics, Vol. control. In: International Journal of Project Management, Vol. 19, pp. 799-808. 11(4):209. • Xia W. and G. Lee (2004), Grasping the complexity of IS develop- • Shenhar, A. J. & D. Dvir (2007), Reinventing project manage- ment projects. In: Communications of the ACM, Vol. 47(5), pp. ment: the diamond approach to successful growth and innova- 68–74. tion. Harvard Business School Press, Boston, Massachusetts. SIG Special Interest Group section business cases and project finance How Real Options add the Value of Flexibility to your Business Case Large investment projects often experience problems when negative unforeseen conditions occur, such as the decrease of demand for the product or service. The initial investment decision for a project is often based on only one scenario. This approach considers each investment decision as static; results are not affected by changes occurring during the different phases of the projects life cycle. When conditions change, projects may come to a halt or experience long delays. By valuing the real options of a project beforehand we may be able to mitigate the effects of these unexpected events. Real options management make it possible to reach project success under various circumstances. Project managers are able to make use of the flexibility within the project to adapt the project to the specific actual circumstances. Real options Joost van Blokland, are the options a project has to adjust the project to the outcome of uncertainties identified SIG Business Cases and Project Finance Secretary at the start of the project. By valuing these real options the initial investment decision is taken based on more than one scenario. The management of the project and its real op- tions therefore becomes dynamic instead of static. Adding possibilities to abandon, defer, advance, expand, contract, switch or divide a project, i.e. adding flexibility, to a project faced with uncertainty will make it better equipped to weather the storm of uncertainty. __ 13
  • 2. SIG Special Interest Group section business cases and project finance What are options? money to execute. In fact it could be prohibitively expen- An option is a predetermined right, but not the obligation, sive for an authority to pay upfront for the right to termi- to buy (call) or sell (put) assets against a predetermined nate a contract. price (strike price) at a certain moment or during a certain Real options can have different effects on an investment period. These rights are captured in option contracts. project. The most common real options in large invest- The option buyer pays a so-called premium to the seller ment projects are: in return for granting him the right to buy or sell the • exit options: to abandon the project; asset at that fixed price. The asset is referred to as the • timing options: to defer or advance the project; underlying value of the option. • size options: to expand or contract the project; • flexibility options: to switch the content of the project; The difference between financial options and real options • compound options: to divide the project into different The most common options are those on the financial options. market; options are often mentioned when people talk of Wall Street. Options on the financial market are written A real option in real life: on financial assets like stocks, currencies and commodities. A2 Amsterdam - Utrecht highway The value of the asset on which the option is written is In 2006 the Dutch Minister of Transport, Public Works referred to as the underlying value of the option. In case and Water Management decided to broaden out the A2, of a real option the underlying value of the option is a one of the most important Dutch highways, from a 2x3 piece of property like a building, a piece of infrastructure to a 2x5 lane highway because of the growing demand or a plot of land. The type of underlying value deter- for road traffic. The A2 connects the city of Amsterdam mines whether an option is a financial option or a real with the city of Utrecht. The image below shows what option. the renewed highway will look like once the project is finished. What are real options? The term real option was introduced in 1977 by Stewart On the right side of the five lanes a service lane is avail- Myers. He states that the value of a company is deter- able. On the left side a quite wide stretch of asphalt with- mined by the value of its current real assets which have out a clearly defined purpose is visible. This stretch of market values independent of the firm’s strategy and by asphalt gives the Dutch Ministry of Transport, Public the present value of its possibilities to purchase real as- Works and Water Management a real option, i.e. an op- sets on possibly favourable terms. Myers calls these pos- tion to expand. sibilities real options. An example of such a real option is the possibility for a company to buy the building next to Option type option to expand the current factory building if more production capacity Uncertainty demand for road traffic is needed. Option premium marginal costs for sixth lane During recent decades the definition of a real option has Strike price change of road signs and broadened. In contradiction to the options formalized in repainting asphalt contracts real options can be part of a project more im- Option value saved overhead costs for plicitly. For example the real option to abandon a project sixth lane construction project does not necessarily have to be written in a contract but is part of almost any project. Such an option does not re- The growth of the demand for road traffic is uncertain, quire an initial investment (option premium) but will cost therefore it is uncertain if another lane is ever needed. A2 Amsterdam - Utrecht highway 1) Myers, S.C. (1977). Determinants of corporate borrowing. Journal of financial economics, Vol. 5, pp. 147-175. __ 14
  • 3. SIG Special Interest Group section business cases and project finance Still the Dutch Ministry decided to invest in the option to If more information on for example the demand for a expand during the broadening project. Apparently the certain type of transport becomes available during a pro- marginal costs of creating the option for a sixth lane now ject the need for the project may change, i.e. the project are much smaller than the costs of constructing a sixth goals no longer correspond with the actual situation. If lane in a separate project in the future. the course of a project is already fully determined it may result in a situation in which the project does not fulfil In what way is the use of real options beneficial to large the demand. Real options are possibilities to alter the Infrastructure projects? physical outcome of a project. These options are deliber- Large infrastructure projects (LIPs) are complex and are ately added to the project in order to maintain possibili- realized during a relatively large time span. These two ties to respond to unforeseen events during the project. aspects create a certain degree of uncertainty. Because This kind of flexibility is valuable because if more things much information on the project’s future is yet unknown, become clearer during the course of a project this may it is almost naive to make a fixed project plan and busi- lead to more certainty on the correctness of a chosen ness case. When circumstances change, it can be wise to approach. adapt a project to this new situation. In that case real There are quite a few methods to value real options. options can make a difference. Almost all of them derive from financial theories and share one important input variable. This variable is the Adding real options to the business case of a LIP, i.e. uncertainty of the underlying value. A greater amount of adding possibilities to alter the project at a pre-determined uncertainty will, in theory, lead to a larger option value cost, makes it possible to reach good project results and a larger premium. If for example the demand for under different circumstances. Options give managers road traffic is more volatile, chances are big that an the possibility to reach good results under other circum- adjustment on the supply side will be more necessary stances than those described in the initial business case. than if the demand for road traffic can be predicted with In this way options may increase the value of a project. great precision. Being more flexible, i.e. being able to adjust a project, in a volatile situation is therefore more When deciding whether or not to purchase an option, the valuable. option premium needs to set against the option value and the strike price, adjusted according to the uncertainty – In practice it is rather hard to determine this uncertainty. or the probability of going ahead. In order to determine the option value of a real option to for example, buy a piece of land, you should know the The value of a real option uncertainty of the value of this particular piece of land. Traditionally the value of an investment project is deter- Especially in LIPs, data on the volatility of the underlying mined by making use of the net present value method. value of the option are not available because of the According to this method the value of an investment uniqueness of the project’s assets and the shortage of project can be determined based on the project’s cash specific historical data on uncertain factors of the project. flows and the discount factor. The discount factor is A decision tree analysis (possibly combined with Monte based on the amount of uncertainty in the project. Carlo simulation) is in this case the best alternative A higher degree of uncertainty corresponds to a higher method to determine the real option value. discount factor and accordingly to a lower project value (see figure below). The traditional perspective on project How to make use of real options in your valuation presumes that a greater amount of uncertainty Large Infrastructure Project decreases project value. In almost every investment project, real options can be created or preserved. These options add value to a project (although they cost money) because they add flexibility to the project which makes managing the project easier. With this flexibility it is possible to pursue the project goals despite the uncertainty in the project. When the initial project plan and business case are ready it is time to consider the real options that can be created or preserved within the business case. These options can then be evaluated in different scenarios by decision tree analysis in order to determine their value. Subsequently the value adding real options should be documented and preserved by the project management in order to be able to effectuate these options in the project’s business case. _ 2) Amram, M. & Kulatilaka, N. (1999). Real Options: Managing Strategic Investment in an Uncertain World. Boston: Harvard Business School Press. __ 15