7. Give me non-trivial examples of The lower the barrier for
software use including the source trying out a
code of the demo application. demonstration product,
the better.
If an advert is animated and I have to wait for I don’t like
the bit of text I'm interested in to come “marketing” and
around again, I won't bother waiting. sales pitches.
Don't advertise on Twitter. Twitter sucks.
8. 8.1 M registered CodeProject members (developers)
4.1 M visit each month (uniques)
Two separate surveys in October 2011
Buying influence survey
Buying “decision point” survey
Build on 2009 survey (past VSIP summit)
10. Real-life showcases made with Free, full featured trials are a must to
the tool/component. prototype integration ability, testing,
Sample apps with walk-thrus help. and reliability.
I don't have time for steep learning
curves.
Give me prices in
my currency.
Provide fast and helpful responses to
presale and support queries.
The more up-to-date samples the better.
14. Which of these best help you make a buying decision?
(1 is "least helpful in making a decision" and 5 is "most helpful in making a decision.")
Option Avg
Reliability, quality 4.36
Features 4.32
Trial version/demo 3.96
Compatibility 3.89
Documentation 3.89
Quality of support 3.68
Peer rankings, reviews 3.52
Company reputation 3.51
Upgrade path 3.43
Source code (where applicable) 3.34
Familiarity with company/brand 3.26
Other 2.07
15.
16.
17. Re
ne
wa
l/U
pg
rad
e/N
ew
Pr
od
uc
ts
(Customer Need)
Trust
18.
19. Re
ne
wa
l/U
pg
rad
e/N
ew
Pr
od
uc
ts
(Customer Need)
Trust