My Social Journey - Presentation given at Fruitcake Friday Bromborough 20th March

1. My Social Journey
Jeanne Hatton
twitter: @jeannehatton @2DaysSocialAge
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional / Hootsuite Solution Partner

2. Me
• Owner Uniti Solutions Ltd (18 years)
• Live in Willaston
• Training and Consultancy
• Social Media / Social Business / Hootsuite
• Microsoft SharePoint
• Microsoft Office 365
• Microsoft Yammer
• IBM Collaboration Solutions

3. How far have we come……
Let’s face it – communication was hard in those days…………….
“The tools we use to
communicate shape the very
foundations of culture, society
and business: how we
innovate, how we solve
problems, how we organize
and how we act. Continued
innovation is key to continued
progress.” Ray Ozzie - @rozzie
ceo@talko.com

4. My travelling days were many
Communication with the outside was hard.
Never worked and WHO was
Listening….
Only for the privileged
minority like the military…

5. The Challenges were great…………
Floppy discs – when did they ever work when they’d
been through an x-ray machine
Books – no kindles or tablets – excess
baggage
Food – always a problem in some parts
Now – just food is a
bit of a problem

6. Email – a major breakthough
Major tech companies pioneers alike provided email systems to cross
boundaries.
Evolution – email resurgence: IBM Verse, Microsoft Clutter, Google
Inbox

7. Facebook grew and grew – giving birth to
many other social media platforms
 It became a way for me to stay
connected to friends and family even
though I was miles away. Sometime
but not always in exotic locations.
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Images sell your business too...make sure yours are formatted
correctly on Social Media Platforms! First Impressions Count!
James Wallis

8. Twitter……Tweets……….Chats…….Video
In 2011 while at an IBM
conference in Florida I
discovered you needed Twitter
to find where the parties
where. That was it – I was
hooked.
Evolution of my use of
Twitter:
• Parties
• Information
• Engaging with existing
and prospective clients
July 23rd 2014

9. The Mobile Age
• Able to send
• FB posts and
• Pictures from anywhere
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton

10. A Plethora of social media
• Bebo
• Mysite
• Facebook
• Twitter
• LinkedIn
• Instagram
• Snapchat
• Pinterest
• Google +
• Tumblr
Which one shall I use?????
 You should choose the
right platform for your
business.
 Choose a platform you
feel comfortable with
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
“What Platform to choose
...Twitter ...Why Because iT
is Alive 24/7” Thomas Parr
@Twirral1
“What Platform to choose ...Choose a platform That best
shows off the quality of your business.” Thomas Parr
@Twirral1

11. How many messages / posts / tweets can you
handle - you need a social media management
tool.
I was spending most of my journeys switching from social network to
social network – some well known and some were private
I began to search for
ways of managing my
increasing social media
addiction.
I tried Tweetdeck
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton

12. Finally I discovered Hootsuite
• What is Hootsuite
• A social media management platform
• Can schedule posts
• Can discover content
• Can generate analytics
• Can aid social listening and social engagement
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton

13. Some of the companies we work with…….

14. So is it local ………..
But we have plenty of local work too – care
to join us. Some of our recent clients are

15. Social Media Academy @2DaysSocialAge
• We can get you set up on Hootsuite
• We can help you set up your dashboard and define your social
strategy
• We can help you or your staff become Hootsuite Certified
Professional(s)
• We can provide social media management
Hootsuite Certified
Professional Course
30th March – 4 x 4
hour sessions
Book via Eventbrite
#Sellping – Twitter training
for business by Thomas
Parr (@Twirral1)
1 x 4 hour session 1st
April– book via Eventbrite
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton
Training & Consultancy
From
@Twirral1 & @JeanneHatton

16. Hootsuite 4 part training
From the Social Media Academy
Jeanne Hatton
twitter: @jeannehatton
LinkedIn: jeannehatton
email: jeanne@uniti-online.com
Hootsuite Certified Professional
Thank you – if you enjoyed this
presentation please tell all your
followers
Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton