Presentation to Wirral Businesses on managing your social media with Hootsuite

1. MANAGING YOUR SOCIAL MEDIA CAMPAIGNS WITH
HOOTSUITE
Jeanne hatton – Social Media Academy - @2DaysSocialAge
Twitter: @jeannehatton
Linkedin: jeannehatton
Email: jeanne@uniti-online.Com
Hootsuite Certified Professional
Hootsuite Solution Partner

2. ME
 Owner Uniti Solutions Ltd (18 years)
 Live in Willaston
 Training and Consultancy
 Social Media / Social Business / Hootsuite
 Microsoft SharePoint
 Microsoft Office 365
 Microsoft Yammer
 IBM Collaboration Solutions

3. AGENDA
 What is Social Media and why use it?
 Social Media Management with Hootsuite
 Why use Hootsuite
 What can Hootsuite do for my business

4. WHY SOCIAL MEDIA
 Why is social media receiving so much attention?
 Ongoing decline of mainstream media
 Ability to connect with customers on a different level
 New prospecting techniques
 Bypass traditional media and take message direct to the
customer not saying traditional media is dead
 73% of all adults use Social Media

5. Gartner predicts ¼ of businesses will lose
market position

6. SOCIAL AUTHORITY – WHY IS IT IMPORTANT
 Huge impact of search – more than 85% of B2B
decisions are done by search
 New marketing is done by trust – need to become a
“trusted advisor”
 All about doing more with expertise – builds
individual Social Authority
 Give expertise freely to grow your social capital

7. HOOTSUITE
 What is Hootsuite
 A social media management platform
 Can schedule posts
 Can discover content
 Can generate analytics
 Can aid social listening and social engagement
SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON

8. WHY USE HOOTSUITE
Adidas, Orange, FC Barcelona, Eurostar International,
Oakley, ANZ Ban, Virgin, Sony, IKEA, Hard Rock,
WWF and many more ………….

10. HOOTSUITE PLANS

11. SEE THE BIG PICTURE
– manage your social media profiles from a single
dashboard. Post, tweet, share and comment without leaving
Hootsuite

12. GETTING STARTED
 Adding Tabs
 Like a filing cabinet – each tab is a file
 Could be for each client
 Can list search results and mentions

13. ADDING STREAMS
 Streams are columns of information underneath
each tab
 Can set up 10 streams to each tab
 Streams can be from different profiles
 If it is Facebook can set up a page

14. SOCIAL LISTENING
 Listen to your prospects
 Listen to your customers
 Listen to your
competitors
 Listen for any mention
of your brand or
company -  or 

15. IMAGES – BEST PRACTISE
1.TWITTER IMAGES SIZES
header photo: 1500 x 500
2.Profile photo: 400 x
400
3.In-stream photo: 440 x
FACEBOOK IMAGE SIZES
1.profile image: 180 x 180 px
2.highlighted image: 1200 x 717
px
3. shared link: 1200 x 627
px
LINKEDIN IMAGE SIZES
1. Standard logo: 100 x 60
2. Banner image: 646 x 220
minimum
3. Career cover photo: 974 x
300
4. Square logo: 150 x 50

16. SHORTENING LINKS
 Ow.ly or ht.ly can shorten
 You can track using
analytics - track using
twitter analytics when you
shorten a link
 You can choose a
thumbnail if sending it out
to Facebook

17. TRACK YOUR SUCCESS
 – easy to read reports deliver real-time results of your
reach across the social web

18. SCHEDULE – CREATE NOW AND SHARE LATER

19. SCHEDULING
 Bulk scheduling allows you to
enter all your tweets into a
spreadsheet and upload to
Hootsuite
 Bulk scheduling allows you to
schedule up to 200 messages at
a time
 Put all urls into " marks. When
they are uploaded they are
shrunk into trackable owly links

20. PUBLISHER
 Find content easily
 Use composer box to send
to as many social
networks as you like.
 Schedule
 Drag and drop to fine
tune scheduled tweets

21. HOOTSUITE MOBILE
 IOS and Android
 Can share – reply, retweet or translate to English
 Can view @twitter name and see all profile info
 Home page has stats, contacts and search settings
 Contacts – can quickly search for followers and whose
following you

22. ADD FREE APPS
 – Enhance your personal
dashboard with apps from the
app directory such as
MailChimp, Soundcloud,
Tumblr, Instagram, YouTube,
and more.

23. SHARE MORE WITH HOOTLET

24. ADD A TWITTER FEED
Try it yourself at: https://hootsuite.com/hootfeed

25. Hootsuite University provides you with expert
level social media management skills and
industry recognised certification so you can
excel at your job and stand out from the pack.
We use official Hootsuite materials in our
courses.
HOOTSUITE UNIVERSITY
 Get certified
 Become an expertHootsuite Certified
Professional Course
17th & 18th November
email jeanne@uniti-
online.com

26. SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE
 We can get you set up on Hootsuite
 We can help you set up your dashboard and define your social
strategy
 We can help you or your staff become Hootsuite Certified
Professional(s)
 We can provide social media management
Hootsuite Certified
Professional Course
17th & 18th
November
In Port Sunlight
Twitter training for
business by Thomas Parr
(@Twirral1)
1 x 4 hour session
SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON
Live Marketing by TwirralMarketing – Thomas Parr £50 per
month

27. FROM THE SOCIAL MEDIA ACADEMY
JEANNE HATTON
TWITTER: @JEANNEHATTON
LINKEDIN: JEANNEHATTON
EMAIL: JEANNE@UNITI-ONLINE.COM
HOOTSUITE CERTIFIED PROFESSIONAL
Thank you – if you enjoyed this
presentation please tell all your
followers
SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON