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SCRUM, SELF-
ORGANIZATION AND
ENGAGEMENT
GTFS, CAMBRIDGE NOV 24, 2015
SHORT BIO
• I was trying to do agile before I read The Mythical Man-Month.
• Do Agile first in 2000. (XP)
• Trained with Ken Schwaber in 2005. Scrum/Agile ever since.
• Co-trained 8 times with Jeff Sutherland.
• Agile Coach since 2005, CST since 2008.
• Background: Once a banker, NYC for 20+ years, MBA, management
consultant (Big 6), projects for 20+ years (still more waterfall than agile,
so far). Goals: a better life of you, your team, and your customers.
• Book: Agile Release Planning
THANK YOU!
• First, personally, to Scrum and Agile. (And Lean.) And to Messrs.
Sutherland and Schwaber.
• And thank you to you all! Or y’all!
• “I want to thank you for making this day necessary.” Yogi Berra.
• The glass is indeed half full. And I, for one, am thankful.
PATH
• OLD WAY —> SCRUM-BUTT —> REAL SCRUM —> 



REAL LEAN-AGILE
WHAT IS THE PROBLEM NOW?
• First, we have made a lot of change, and, everything considered,
we should be thankful for that.
• Change is hard. (or positive change is hard)
• BUT…there is so much potential left untapped.
• Why? Why do we have this problem?
WHAT ARE THE ROOT CAUSES?
• Personally, I think there are many… (Note: in general, people do
not seem to agree.)
• Some suggestions:
1. Company culture
2. The middle managers
3. We have not educated everyone well enough
MORE ROOT CAUSES
4. Lack of engagement
5. The Product Owner(s) suck
6. Lack of (sufficient) senior management support
7. Expecting the problem to solve itself
8. Expecting that ‘Scrum is enough’
9. Scrum-Butt
PROPOSED SOLUTION
• When I started the journey, I did not have a solution. But now I
do…a proposal.
• And this solution is only a proposal, it is not a diktat.
• You are welcome to disagree.
• Here it is:
• Invite all of ‘us’ to ‘self-organize’.
• By ‘all’, we mean the 20-300 people in your company or
department.
LET’S REVIEW A FEW KEY IDEAS
• Self-Organization
• “Culture eats Strategy for breakfast”
• “The middle managers control everything” XX
• We have knowledge workers
• Autonomy
• “People are remarkably good at doing what they want to do.”
ARE MANAGERS BAD? ARE TEAMS BAD?
• No. I think.
• But this is not to say anyone is perfect.
• There is room for improvement…
SELF-ORGANIZATION
• Why do we believe in such a crazy idea?
• Do we believe in freedom?
• Is it really always possible? (In my opinion, the people must be
fairly skillful and somewhat knowledgeable in order to ‘self-
organize’ in a particular domain.)
• But do we really believe it? Or do all the right people really
believe it? My answer: No.
• ‘We’ need to experience the power of self-organization again.
CULTURE
• John Kotter says culture is key to making a change happen.
• A company’s culture can be changed, and it must be changed if
big changes are to happen and endure.
MIDDLE MANAGERS
• The door-keepers
• Nothing happens without them.
• They can ‘kill’ an idea pretty quickly
• We don’t take the time to explain the WIIFM of Scrum. For them.
KNOWLEDGE WORKERS
• We have in general really smart, high-quality people. 

Can we really trust them???
• Maybe not always as smart as they think they are, but pretty darn
smart.
• Peter Drucker defined ‘knowledge worker’ in 1959.
• “Knowledge workers have to manage themselves. They have to
have autonomy.” (See “Knowledge-Worker Productivity: The
biggest challenge” 1999.)
• Has everyone gotten the memo on knowledge workers? No.
AUTONOMY
• Daniel Pink, Drive: about motivation for knowledge workers
• “Autonomy, Mastery, Purpose”
• Higher ‘motivation’ means higher productivity.
• Has everyone gotten the memo? No.
ENGAGEMENT
• My phrase: “People are remarkably good at doing what they want
to do.”
• The idea: If people are more engaged, they do better work.
• The idea: If they are engaged in the change, they will make the
change happen.
• Pink says that more motivated people produce ‘more’. Are we
saying the same thing? Probably…
• Seems obviously right. Right?
• Has everyone gotten this memo?
FLOW (PSYCHOLOGY)
• Michael Csikszentmihalyi. Chicks-sent-me-high. See his TED Talk.
• Six factors:
1. Intense and focused concentration on the present moment
2. Merging of action and awareness
3. A loss of reflective self-consciousness
4. A sense of personal control or agency over the situation or activity
5. A distortion of temporal experience, one's subjective experience of time is
altered
6. Experience of the activity as intrinsically rewarding, also referred to as
autotelic experience
INVITATION
• Hypothesis: As a manager, you can only get flow or engagement
by inviting people (the knowledge workers).
• Does this seem reasonable?
• Basics: When you invite someone, it is perfectly ok for him to say
‘no thank you.’
INVITATION LIMITATIONS
• Much more than just inviting. But inviting is key, central.
• They must also be ‘good enough’ or ‘knowledgeable enough’ (in
that domain(s)) to self-organize. Maybe more…
• Minimal ‘force’ or use of ‘power’. Really, an honest invitation…
LINK TO LEAN PRINCIPLES
• Some of you will note here a similarity….
• To the Lean principle: Respect people.
DRUCKER AGAIN
• “Finally, knowledge-worker productivity requires that the
knowledge worker is both seen and treated as an ‘asset’ rather
than a ‘cost.’”
• “It requires that knowledge workers want to work for the
organization in preference to all other opportunities.” (emphasis
his) (Drucker, 1999)
SO, WHAT CAN WE DO?
• Specifically: What can we do to make Scrum more successful?
• We defined success as: A better life for you, the team, and the
customers.
ONE SUGGESTION
• Invite ‘everyone’ in the company (or department) to an Open
Space event about ‘Agile’. Say 20 to 300 people.
• Let them self-organize. (How dumb can they be?)
• And give them a ‘mission’: “We want to try some more
experiments in agile. 

We think success lies in that direction. 

Figure it out.”
• Do it iteratively and incrementally. Every 2-4 months.
• Get change to happen iteratively and incrementally. By invitation.
SOME PREREQUISITES
• Get the senior leader ready to articulate the invitation and the
mission.
• Get the senior leader to participate appropriately.
• The group in general has ‘enough’ knowledge of Agile (Scrum).
(How much is enough??)
• Probably a successful pilot agile project.
• No other reasons why this is stupid.
DOES THIS MAKE SENSE?
• Can we try invitation and self-organization in this context?
• What do you see as problems or concerns or ‘knock-out’ points?
SOME MATH
• One day ‘off’ in 3 months is a 1/60th investment. That is, 1.7% of
that time.
• If we get a 5% productivity improvement in the next 3 months (59
work days), can we afford it?
• Even more obvious if the improvement is 10% or 30% or 50%.
• Is it expensive to get ‘groups of people’ to change?
CONCERNS / ANSWERS
• Knowledge: The group needs to have some prior (good)
knowledge of ‘agile’ (eg, Scrum).
• Nothing is forced.
• Everyone is there. Middle managers and agile advocates can talk.
Skeptics can talk. The leader is there.
• Eventually, if we are ‘one’ company, everyone must be on board
with the new program. (Not all people will want the ‘new
program’.) Open question: how ‘constrained’ is our new program
in our context/situation/department?
HOPES
1. It enables some leadership support
2. More transparency
3. Middle managers engaged and educated
4. Skeptics engaged
5. Small iterative and incremental changes
6. Concrete change, some impediments removed
7. The culture changes. Everyone changes the culture
REALITY
• This is not easy.
• It requires effort and professionalism. (But in a new way…)
• It will be done ‘falsely’ to some degree.
• It is not a panacea. It does not guarantee success.
• It is too #$%^-ing slow! (How some will feel at first.)
• The bastards won’t do what I want them to do! 

(Another feeling.)
REALITY TOO
• They were never going to do what anyone wanted them to do…
certainly not exactly.
• ’99%’: more change, sooner than otherwise…
WHICH ROOT CAUSES?
• It might address these issues:
• Senior management buy-in.
• Middle managers
• “Resistance”
• Engagement (it is their baby now)
• Impediments
• Culture
AND PROBABLY….
• Probably it would also address….
• “The other stuff”
• Additional education
• Scrum-Butt
• ??
AGAIN, DOES THIS MAKE SENSE?
• Can we try invitation and self-organization?
• “People are remarkably good at doing what they want to do.”
• What will be hard?
• Why won’t it work?
MAKE IT BETTER
• You may think there’s another way to solve this problem….
• OK. Just make it better.
• And help us get even more from Scrum.
• I invite you to give me feedback and other ideas. Please do.
CONTACT INFO:
• leanagiletraining.com
• jhlittle@kittyhawkconsulting.com
• CSM course + Agile Release Planning workshop - Jan 25th.

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Scrum, Self-Organization, Engagement

  • 2. SHORT BIO • I was trying to do agile before I read The Mythical Man-Month. • Do Agile first in 2000. (XP) • Trained with Ken Schwaber in 2005. Scrum/Agile ever since. • Co-trained 8 times with Jeff Sutherland. • Agile Coach since 2005, CST since 2008. • Background: Once a banker, NYC for 20+ years, MBA, management consultant (Big 6), projects for 20+ years (still more waterfall than agile, so far). Goals: a better life of you, your team, and your customers. • Book: Agile Release Planning
  • 3. THANK YOU! • First, personally, to Scrum and Agile. (And Lean.) And to Messrs. Sutherland and Schwaber. • And thank you to you all! Or y’all! • “I want to thank you for making this day necessary.” Yogi Berra. • The glass is indeed half full. And I, for one, am thankful.
  • 4.
  • 5.
  • 6. PATH • OLD WAY —> SCRUM-BUTT —> REAL SCRUM —> 
 
 REAL LEAN-AGILE
  • 7. WHAT IS THE PROBLEM NOW? • First, we have made a lot of change, and, everything considered, we should be thankful for that. • Change is hard. (or positive change is hard) • BUT…there is so much potential left untapped. • Why? Why do we have this problem?
  • 8. WHAT ARE THE ROOT CAUSES? • Personally, I think there are many… (Note: in general, people do not seem to agree.) • Some suggestions: 1. Company culture 2. The middle managers 3. We have not educated everyone well enough
  • 9.
  • 10. MORE ROOT CAUSES 4. Lack of engagement 5. The Product Owner(s) suck 6. Lack of (sufficient) senior management support 7. Expecting the problem to solve itself 8. Expecting that ‘Scrum is enough’ 9. Scrum-Butt
  • 11.
  • 12. PROPOSED SOLUTION • When I started the journey, I did not have a solution. But now I do…a proposal. • And this solution is only a proposal, it is not a diktat. • You are welcome to disagree. • Here it is: • Invite all of ‘us’ to ‘self-organize’. • By ‘all’, we mean the 20-300 people in your company or department.
  • 13. LET’S REVIEW A FEW KEY IDEAS • Self-Organization • “Culture eats Strategy for breakfast” • “The middle managers control everything” XX • We have knowledge workers • Autonomy • “People are remarkably good at doing what they want to do.”
  • 14. ARE MANAGERS BAD? ARE TEAMS BAD? • No. I think. • But this is not to say anyone is perfect. • There is room for improvement…
  • 15.
  • 16. SELF-ORGANIZATION • Why do we believe in such a crazy idea? • Do we believe in freedom? • Is it really always possible? (In my opinion, the people must be fairly skillful and somewhat knowledgeable in order to ‘self- organize’ in a particular domain.) • But do we really believe it? Or do all the right people really believe it? My answer: No. • ‘We’ need to experience the power of self-organization again.
  • 17.
  • 18. CULTURE • John Kotter says culture is key to making a change happen. • A company’s culture can be changed, and it must be changed if big changes are to happen and endure.
  • 19.
  • 20. MIDDLE MANAGERS • The door-keepers • Nothing happens without them. • They can ‘kill’ an idea pretty quickly • We don’t take the time to explain the WIIFM of Scrum. For them.
  • 21. KNOWLEDGE WORKERS • We have in general really smart, high-quality people. 
 Can we really trust them??? • Maybe not always as smart as they think they are, but pretty darn smart. • Peter Drucker defined ‘knowledge worker’ in 1959. • “Knowledge workers have to manage themselves. They have to have autonomy.” (See “Knowledge-Worker Productivity: The biggest challenge” 1999.) • Has everyone gotten the memo on knowledge workers? No.
  • 22. AUTONOMY • Daniel Pink, Drive: about motivation for knowledge workers • “Autonomy, Mastery, Purpose” • Higher ‘motivation’ means higher productivity. • Has everyone gotten the memo? No.
  • 23. ENGAGEMENT • My phrase: “People are remarkably good at doing what they want to do.” • The idea: If people are more engaged, they do better work. • The idea: If they are engaged in the change, they will make the change happen. • Pink says that more motivated people produce ‘more’. Are we saying the same thing? Probably… • Seems obviously right. Right? • Has everyone gotten this memo?
  • 24. FLOW (PSYCHOLOGY) • Michael Csikszentmihalyi. Chicks-sent-me-high. See his TED Talk. • Six factors: 1. Intense and focused concentration on the present moment 2. Merging of action and awareness 3. A loss of reflective self-consciousness 4. A sense of personal control or agency over the situation or activity 5. A distortion of temporal experience, one's subjective experience of time is altered 6. Experience of the activity as intrinsically rewarding, also referred to as autotelic experience
  • 25. INVITATION • Hypothesis: As a manager, you can only get flow or engagement by inviting people (the knowledge workers). • Does this seem reasonable? • Basics: When you invite someone, it is perfectly ok for him to say ‘no thank you.’
  • 26. INVITATION LIMITATIONS • Much more than just inviting. But inviting is key, central. • They must also be ‘good enough’ or ‘knowledgeable enough’ (in that domain(s)) to self-organize. Maybe more… • Minimal ‘force’ or use of ‘power’. Really, an honest invitation…
  • 27. LINK TO LEAN PRINCIPLES • Some of you will note here a similarity…. • To the Lean principle: Respect people.
  • 28. DRUCKER AGAIN • “Finally, knowledge-worker productivity requires that the knowledge worker is both seen and treated as an ‘asset’ rather than a ‘cost.’” • “It requires that knowledge workers want to work for the organization in preference to all other opportunities.” (emphasis his) (Drucker, 1999)
  • 29. SO, WHAT CAN WE DO? • Specifically: What can we do to make Scrum more successful? • We defined success as: A better life for you, the team, and the customers.
  • 30. ONE SUGGESTION • Invite ‘everyone’ in the company (or department) to an Open Space event about ‘Agile’. Say 20 to 300 people. • Let them self-organize. (How dumb can they be?) • And give them a ‘mission’: “We want to try some more experiments in agile. 
 We think success lies in that direction. 
 Figure it out.” • Do it iteratively and incrementally. Every 2-4 months. • Get change to happen iteratively and incrementally. By invitation.
  • 31.
  • 32.
  • 33.
  • 34. SOME PREREQUISITES • Get the senior leader ready to articulate the invitation and the mission. • Get the senior leader to participate appropriately. • The group in general has ‘enough’ knowledge of Agile (Scrum). (How much is enough??) • Probably a successful pilot agile project. • No other reasons why this is stupid.
  • 35. DOES THIS MAKE SENSE? • Can we try invitation and self-organization in this context? • What do you see as problems or concerns or ‘knock-out’ points?
  • 36.
  • 37. SOME MATH • One day ‘off’ in 3 months is a 1/60th investment. That is, 1.7% of that time. • If we get a 5% productivity improvement in the next 3 months (59 work days), can we afford it? • Even more obvious if the improvement is 10% or 30% or 50%. • Is it expensive to get ‘groups of people’ to change?
  • 38. CONCERNS / ANSWERS • Knowledge: The group needs to have some prior (good) knowledge of ‘agile’ (eg, Scrum). • Nothing is forced. • Everyone is there. Middle managers and agile advocates can talk. Skeptics can talk. The leader is there. • Eventually, if we are ‘one’ company, everyone must be on board with the new program. (Not all people will want the ‘new program’.) Open question: how ‘constrained’ is our new program in our context/situation/department?
  • 39. HOPES 1. It enables some leadership support 2. More transparency 3. Middle managers engaged and educated 4. Skeptics engaged 5. Small iterative and incremental changes 6. Concrete change, some impediments removed 7. The culture changes. Everyone changes the culture
  • 40. REALITY • This is not easy. • It requires effort and professionalism. (But in a new way…) • It will be done ‘falsely’ to some degree. • It is not a panacea. It does not guarantee success. • It is too #$%^-ing slow! (How some will feel at first.) • The bastards won’t do what I want them to do! 
 (Another feeling.)
  • 41. REALITY TOO • They were never going to do what anyone wanted them to do… certainly not exactly. • ’99%’: more change, sooner than otherwise…
  • 42. WHICH ROOT CAUSES? • It might address these issues: • Senior management buy-in. • Middle managers • “Resistance” • Engagement (it is their baby now) • Impediments • Culture
  • 43. AND PROBABLY…. • Probably it would also address…. • “The other stuff” • Additional education • Scrum-Butt • ??
  • 44. AGAIN, DOES THIS MAKE SENSE? • Can we try invitation and self-organization? • “People are remarkably good at doing what they want to do.” • What will be hard? • Why won’t it work?
  • 45. MAKE IT BETTER • You may think there’s another way to solve this problem…. • OK. Just make it better. • And help us get even more from Scrum. • I invite you to give me feedback and other ideas. Please do.
  • 46. CONTACT INFO: • leanagiletraining.com • jhlittle@kittyhawkconsulting.com • CSM course + Agile Release Planning workshop - Jan 25th.