2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
QR Codes: IRL to URL
1. QR CODES: IRL to URL
From your mobile browser go to:
http://gettag.mobi & http://scan.mobi
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// Who Gives A QR?
2
Mobio Identity Systems, Inc.
The Naked Facts: Whiplash Edition
QR Barcode Scanning in Q1-2011
Growth
Age
Gender
Income
What?
3. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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Who Gives A QR?
3
Mobio Identity Systems, Inc.
The Naked Facts: Whiplash Edition
QR Barcode Scanning in Q1-2011
49% AGE 35-54
?
Growth
Age
Gender
Income
What?
4. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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Who Gives A QR?
4
Mobio Identity Systems, Inc.
The Naked Facts: Whiplash Edition
QR Barcode Scanning in Q1-2011
?
Growth
Age
Gender
Income
What?
5. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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Who Gives A QR?
5
ScanLife
MOBILE BARCODE TREND REPORT
Q1 2011
?
Growth
Age
Gender
Income
What?
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2011 Acappella Media, Ltd. All Rights Reserved
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Who Gives A QR?
6
Growth
Age
Gender
Income
What?
7. 2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
2011 Acappella Media, Ltd. All Rights Reserved
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7
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
8. 2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
2011 Acappella Media, Ltd. All Rights Reserved
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8
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
9. 2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
2011 Acappella Media, Ltd. All Rights Reserved
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9
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
10. 2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
2011 Acappella Media, Ltd. All Rights Reserved
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10
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
11. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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11
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
‣ 5 Billion Tags Printed Since 2009
‣ Over 150,000 Tag accounts have been set up
‣ Since August, Tag has been used in more than 200
million magazine issues and newspapers.
‣ Tag has 82% Market Share in Publishing
- Microsoft
12. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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12
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
- Microsoft
13. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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13
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
• Fast, Accurate, Predictable
• Location Aware Tags
• Tags Can Be Smaller
• Creative Latitude
• Device ID = Multiple Creative
• It’s Microsoft
• Publishers = Mainstream
• Over 200 QR apps only 1 Microsoft Tag
Pros & Cons
14. 2011 Acappella Media, Ltd. All Rights Reserved
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International Article Number (13
digits)
2011 Acappella Media, Ltd. All Rights Reserved
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14
// BARCODES
EAN-13
Data Matrix
Aztec
Microsoft Tag
QR
15. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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15
// QR Codes
Anatomy
Minimum QR Code Size ± 10:1
16. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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16
// QR Codes
Anatomy
17. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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17
// QR Codes
Anatomy
18. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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18
// QR Codes
Anatomy
19. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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19
// QR Codes
Anatomy
20. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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20
// QR Codes
Data ‣ Notes
‣ Contact Info
‣ Phone #
‣ SMS
‣ Calendar Event
‣ Map Coordinates
‣ Social Media
‣ URL
Important Info
Here’s How To Reach Me
Call me! xxxoo :-)
OMG!
Rapture?
#Pa
yoursite.com (mobile)
21. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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21
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify
22. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
22
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify
23. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
23
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify
24. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
24
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify
25. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
25
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify
26. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
26
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
Likify
27. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
27
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
#FAIL
28. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
28
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
29. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
29
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
30. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
30
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
31. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
31
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
32. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
32
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
In-Store
Print
Trade Shows
33. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
33
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
34. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
34
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
Print
Trade Shows
35. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
35
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
36. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
36
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
37. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
37
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
38. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
38
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
39. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
39
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
40. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
40
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
41. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
41
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
42. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
42
// DO’s & DON’TS
Optimize for Mobile
List/Fan Building
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
43. 2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
43
// On the Horizon
Google Goggles
SnapTell
NFC
44. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
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44
// On the Horizon
Google Goggles
SnapTell
NFC
45. 2011 Acappella Media, Ltd. All Rights Reserved
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2011 Acappella Media, Ltd. All Rights Reserved
Follow @AcappellaMedia
45
// On the Horizon
Google Goggles
SnapTell
NFC