2. Advertising and IN Store Promotion
SPANX WEEK
Newspaper Ad Banner
running with divisional ads
Special SPANX Week
EMAIL Blast Media Reel with
December 5 SPANX week
Graphics Inserted
Collateral Shipped
from sign shop to
stores
Badge Tags
Please distribute at
Saturday meeting
Door Clings
12/6 - 12/13
6) 22 x 28 Posters
High Traffic
Locations

3. 3 Keys to A Successful Event
1. Complete Participation -
from the top down. Store Man-
agement should also give En-
try Forms when asked!
2. In store promotion -
SPANX WEEK announcements must
be made frequently during the
day - create the demand for
the register to win forms!
3. Goal Setting and Track-
ing. Ask your associates on
Saturday to commit to a num-
ber of People they will talk
to, over the next week about
SPANX.
** Check with them through
the week to see if they are
meeting or exceeding their
goals.
**Please track number of
Entry Forms daily by
associate id and post results
at the time clock so that
everyone can monitor their
Performance on a daily basis.

4. Official Employee Rules
1. Anyone who receives a paycheck from Dillard’s
can participate in the Gift Card incentive!
2. Associates can only give enter to win forms to
customers. They cannot take the completed forms to
the entry locations. The purpose of this incentive
it so show customers our SPANX in both intimate ap-
parel and hosiery.
So... The customer must take their completed entry
form to either hosiery or intimate apparel and
actually put it into the red register to win box.
3. any employee seen placing an entry into a red box
will be disqualified from the incentive.
4. Only one entry per customer / Household will
count towards associate’s weekly total regardless of
the number of times the customer or members of the
same household have entered that day or week.
5. The employee with the most entry forms will be
entered into a drawing for 2 round trip tickets to
anywhere in the continental united states and a $500
SPANX Wardrobe. (store mgr, please email top entry
form winner’s name to Jeffrey Reed by Dec 17 - Draw-
ing on Dec 18 - ticket winner’s store MGR will be
notified on Dec 18.)
Have questions??
Thursday, Dec 4th at 3:00pm Central Time
Dial (877)287-0283 then
Enter 6 4 2 2 8 3

5. THE PRIZES
for the number of completed entry
forms with an associate’s id
25–35 $25 Dillard’s Gift Card
36–50 $50 Dillard’s Gift Card
51–65 $100 Dillard’s Gift Card
66–75 $150 Dillard’s Gift Card
76–85 $200 Dillard’s Gift Card
86–99 $250 Dillard’s Gift Card
100–150 $350 Dillard’s Gift Card
150–250 $500 Dillard’s Gift Card
One Grande PRIZE
Winner will Receive
$5oo SPANX Wardrobe
2 Airline Tickets to
anywhere in the
continental
united states!

6. Inside the SPANX Week Kit 1 White Envelope
Containing...
2 SPANX Week media
reel dvds
1 store meeting
dvd
8 Register to Win
box Decals
14 Style The
Season
Bag Decals
CHECK that all 3 DVD’s play properly
and completely. Call Jeffrey Reed
214-663-9284 ASAP if there is a
problem.
Note that media reels are for spanx Week only,
calling out the chance to win $250 SPANX wardrobe
give a way.
These must play during the week only, then be
discarded.
TEMPLATE
For producing SPANX WEEK
register to win forms on copier
COPY and CUT — 30 per assoc
for initial amount .
Also available in Docushare - MG 2XX
Spanx Week

7. Inside the SPANX Week Kit
box...
15
Small Shopping Bags,
stuffed with tissue to
Call out SPANX Week
At busy registers
throughout the
store.
Tissue Paper
16 sheets Turquoise
16 sheets Fiesta Blue
Shopping Bag Signs
A grand total of 15 red mini shopping bags will be used as
signs supporting SPANX week. 1 bag with decal attached for
an example and 14 needing decals are in this kit. After
sticking decals in the center of each bag (one side only),
pull the inside strings of the handles to draw them up next
to the bag. Add one piece of Fiesta Blue and One Piece of
Turquoise tissue paper to each and place at busiest cash
wrap stands throughout the store.

8. Hosiery Intimate Apparel
Make TWO Register to Win Boxes
1) Hosiery
1) Intimate Apparel
8 x 8 x 8 Dillard’s White Gift Boxes
**WRAP with**
Red Croc Gift Wrap Paper
**attach one decal on each of the 4
sides**
Tissue Paper
1 Sheet of Fiesta Blue
(cut in half)
1 Sheet of Turquoise
(cut in half)
Hint— wrap box upside down so you can
easily open the bottom to remove daily
entries.

9. Get with store operator and / or
record repeater announcements
using the 11 announcement scripts
provided.
Ask Operator to Answer All Calls
with something about SPANX WEEK:
“It’s SPANX WEEK at DILLARD’s
How May I direct your call?”
Also available in Docushare - MG 2XX
Spanx Week
SPANX WEEK SUPPORT CENTER!
Bill Creegan - Cell # (407) 977-3010
203 204 205 206 208 218 224 229 230 233 235 238 243 252 253
Patrick Carter: Cell # (404) 539-6438
260 265 266 268 271 275 302 351 355 362 364 367 371 373 374 376
378 387 401 421 422 425 427 428 430 433 444 445 448 457 460 463
464 466 468 469 471 474
Melanie Turner: Cell # (225) 241-7165
239 241 242 247 249 760 761 762 765 766 767 768
931 934 939 942 944 949 960 961
Andrew James: Cell # (405) 708-8962
403 405 406 408 409 410 411 412 419 432 484 492 493 495
904 907 909 910 912 914 915
Linda Hendrix: Cell # (972) 804-4496
704 708 710 711 712 714 715 740 743 745 746 748 749
Morgan Miles: Cell # (210) 213-8246
722 723 726 727 729 735 736 738 924 926
Tracy Freeman: Cell # (713) 447-2018
730 770 771 777 778 779 780 786
Rick Dunn: Cell # (913) 991-7390
306 314 323 324 336 340 343 344 391 395 920 921 922

10. This is your chance to increase
future FOOT Traffic -
introducing a replenishable,
hotter than hot, commodity to
every woman in this store
between Dec 6 and Dec 13 is the
way to make that happen.
Final Thought….. If you use this incentive to your
advantage YOU will build a clien-
tele for SPANX. this customer
is loyal, she buys, and she buys
often!
All Employees are the key to
SPANX Week! They will be the
keepers of the REGISTER to WIN
Forms. Customers must ask for or
be offered one of these forms to
register and win a $250 SPANX
wardrobe from your store’s
inventory.
Badge tags will help start a
lot of conversations, but a sim-
ple, “hey, have you ever heard of
SPANX?” will work as well. This
Saturday’s ALL Store Meeting
should be
SPANX-LICIOUS!
Focus solely on SPANX and kick
off the week in a big way. The
SPANX week store meeting dvd ex-
plains the logistics of this in-
centive and provides an enter-
taining overview of SPANX it runs
about 20 minutes.
Upon entry verifications by ASM/Store Management, Dillard’s Gift card awards will be charged to D971.
$250 SPANX Wardrobe will be removed from Store’s purchase journal after customer makes selections.
Please email Jeffrey Reed with your store’s gift card awards — need associate name, number of entry
blanks, amount of gift card in order to clear your 971 account (actual entry blanks must be kept for
further verification if necessary). It is the responsibility of Store Managers to enter these gift
card winnings into the payroll system. Format for purchase journal removal – email dept/ mic /style #
or SKU / UPC / Current Retail to Alissa James.