Enterprise 2.0: Connecting, Collaborating & You
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Enterprise 2.0 intro given at Naperville Professional Development Conference for the Employee Business Partner Groups.
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Enterprise 2.0: Connecting, Collaborating & You
- 1. Enterprise 2.0 Connecting, Collaborating and You ME Greg Lowe & Jeri Wagner Connecting PDC Peeps!! October 1, 2009
- 3. Our World Is Changing
- 4. Jump ahead 40 years…. Meet today’s Reality….
- 8. Nurturing weak ties Acquaintances How do you stay connected hundreds or thousands? YOU FAMILY Friends/Colleagues Acquaintances
- 10. The Digital Business Card
- 12. Tools 2.0 (User focused) (Corporate Proprietary not necessarily for public consumption)
- 13. Need a WIIFM??
- 16. Social Networking Brand Called You
Notes de l'éditeur
- Jeri At the water cooler get nuggets, that’s what today is about not detailed “instructions”
- Greg All the same building M-F/9-5 Used to be that you heard what was going on in your co-workers lives by overhearing conversation What a person knows What was going on Non-work related activities How my Dad made connections Tell some great connector story about martinis and cocktail party Elks, Masons, Rotary, Kiwanis, etc.
- ALL READ
- Jeri http://www.youtube.com/watch?v=sIFYPQjYhv8&hl=en&fs=1&fmt=22 The application of what are called “Web 2.0” technologies in the Enterprise Collaboration Tools Social Networking Tools Cloud Computing
- Greg We’re no longer in the same place (briefly describe each Social Item)
- Greg Its not really New – Darwin would be proud, its Evolution Because of existing systems and behaviors, adoption of Enterprise 2.0 tools and technologies has been slow. With the emergence of Web 2.0 (such as Facebook, LinkedIn, Plaxo and Twitter), they are greatly increasing the pace of adoption
- Jeri Networking may seem like something for slick sales folks, but it is a way to truly extend your reach… Networking definition is: network - communicate with and within a group; "You have to network if you want to get a good job" …the developing of contacts or exchanging of information with others in an informal network, as to further a career You can Form a club of “like minded People”, via networking you can open your windows and let some air in…refresh/renew by reaching out! Create new sparks of insight Success today depends on amassing intellectual property, strengthening brands, …all requiring very smart people….Bigger the collective brain the greater the variety of viewpts/info and the better the content More on the definition……http://sbinfocanada.about.com/cs/marketing/g/busnetworking.htm
- Greg Connectors and Brokers Connectors are the people who “link us up with the world … people with a special gift for bringing the world together.”[6] They are “a handful of people with a truly extraordinary knack [… for] making friends and acquaintances”. [7] He characterizes these individuals as having social networks of over one hundred people. To illustrate, Gladwell cites the following examples: the midnight ride of Paul Revere, Milgram’s experiments in the small world problem, the “Six Degrees of Kevin Bacon” trivia game, Dallas businessman Roger Horchow, and Chicagoan Lois Weisberg, a person who understands the concept of the weak tie. Gladwell attributes the social success of Connectors to “their ability to span many different worlds [… as] a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy.”[8] * Mavens are “information specialists”, or “people we rely upon to connect us with new information.”[9] They accumulate knowledge, especially about the marketplace, and know how to share it with others. Gladwell cites Mark Alpert as a prototypical Maven who is “almost pathologically helpful”, further adding, “he can’t help himself”.[10] In this vein, Alpert himself concedes, “A Maven is someone who wants to solve other people’s problems, generally by solving his own”.[11] According to Gladwell, Mavens start “word-of-mouth epidemics”[12] due to their knowledge, social skills, and ability to communicate. As Gladwell states, “Mavens are really information brokers, sharing and trading what they know”.[13] The Stickiness Factor, the specific content of a message that renders its impact memorable.
- Jeri The Stickiness Factor, the specific content of a message that renders its impact memorable. * The Power of Context: Human behavior is sensitive to and strongly influenced by its environment. As Gladwell says, “Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur.”[14] For example, “zero tolerance” efforts to combat minor crimes such as fare-beating and vandalism on the New York subway led to a decline in more violent crimes city-wide. Gladwell describes the bystander effect, and explains how Dunbar’s number plays into the tipping point, using Rebecca Wells’ novel Divine Secrets of the Ya-Ya Sisterhood, evangelist John Wesley, and the high-tech firm Gore Associates. Building takes time…little instant gratification Wallflowers rarely get noticed You must give to get as a matter of fact, the more you give, the more you get You can totally disappear from the digital domain, and chances are people wouldn’t even notice “What have you done for me lately?” Takers are shunned … .say thank you! “ this is not a one night stand”
- Greg Building the brand called “me” Complete your profiles ASAP. Right now there may be many, but that’s a bigger problem than ALU Share what interests you and what you WANT to do, not necessarily EVERYTHING that you’ve done.
- Jeri What’s In It For Me More opportunities in the company Ability to find others with shared interests Use skills that may not be tapped in your current role. Challenging yourself to grow Six “Weapons of Influence" Cialdini defines six “weapons of influence”: Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1937. Commitment and Consistency - If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. See cognitive dissonance. Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. See conformity, and the Asch conformity experiments. Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents, such as the Milgram experiments in the early 1960s and the My Lai massacre. Liking - People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. See physical attractiveness stereotype. Scarcity - Perceived scarcity will generate demand. For example, saying offers are available for a "limited time only" encourages sales.
- Jeri Using concepts from Dan Pink’s Book: Johnny Bunko, The Last Career Guide You’ll Ever Need Where you are is most likely not where you thought you may be 10 years ago (There is no plan) .. Your Network led you to where you are… but more importantly as you use the Social Network, play it as “its not about YOU” its about Ubuntu – the WE – We are Smarter than Me
- Greg Don’t post something important on a Friday Afternoon (do that on a Monday morning) Always post bad news on a Friday Afternoon (Take a lesson from Washington) Be strong in your posts (it will get better responses) Don’t FLAME – Keep things positive even with JERKS (If you have nothing positive to say, don’t say anything at all – Stay positive it makes people think you are up to something) Share your passion. (it will come through it all) LISTEN (much can be gained by listening to what’s going on around you) REMINDER TO DO BUILD ON THIS SLIDE