6. Viral Marketing In Theory
• Viral marketing is a marketing techniques
that use pre-existing social networking
services and other technologies to produce
increases in brand awareness or to achieve
other marketing objectives through selfreplicating viral processes
7. Viral Marketing In Theory
• Viral Marketing is an user engagement of
social platforms
• Viral Marketing is an execution of idea
8. Why Photo and Video
•
•
•
•
Intuitive and attractive
Efficiency (both for delivery and view)
Perception
Copyright
9. Properties of viral products
•
•
•
•
•
Small
Repeat
Familiarity
Self-reflection
Counter Intuition
10. Properties of viral products
•
Viral is a nature
•
Having a strong mind to make thing suck
11. Properties of viral products
• Viral is unpredictable
• Finally, my heartfelt appreciation goes to
my boyfriend who has never appeared in
the past 25 years, which enables me to
focus on my research work. Thank you so
much.
12. Properties of viral products
• Making viral products is time consuming
• 100 places, 100 girls, 365 days, 1000 times
• Making viral products is embarrassing &
tedious
15. How to make a viral product?
•
Think about it
o
o
An idea could be as simple as singing one song,
reading one poem, saying one word
World of Ass
16. How to make a viral product?
•
Talk about it
o
o
o
Getting feedback from your friends
Make them excited
Discussion: validate the potential to become popular
17. How to make a viral product?
•
Try it
o
o
o
o
Test the procedure
Taste the feeling
Prepare resources
Verify the feasibility
18. How to make a viral product?
•
•
Tweak it
Example: Pictures with 100+ girls
•
•
Three days
100 girls
20. How to market a viral product
•
•
•
•
Share it
Share it
Share it
Share it
•
•
•
Immediately
New platform awaiting for fun staff
Strangers are more powerful than friends
21. How do you make a video go viral?
1.
2.
3.
4.
5.
6.
Don’t be “too good” for marketing
Understand how things go viral on the internet
Release on Monday or Tuesday
Figure out who has a stake in your video
None of this matters if your video isn’t good
Tell a story
22. How do you make a video go viral?
7. Make your video shorter
8. Write a viral title
9. Know what you’re willing to compromise
10.What to do once you go viral
23. Viral Marketing In Practice
• Some viral products I have made
• Lesson learned
• Tips of making viral products
24. Doing Bad, Gaining Good
-《神马都是浮云》
- How to turn a gag into a serious work
26. Doing Good, Gaining Bad
《袭胸孙燕姿》
- How to turn a brave behavior into a weird
scandal news
- 你都二十四岁了，早应该过了那个青春躁动
的时期。
- http://v.youku.com/v_show/id_XMTExMzky
MDA0.html
44. Tips of making viral products
•
•
•
•
•
•
Perform as weird as possible
Add more fun facts EXPLICITLY
Users are stupid!!!
Users are lazy!!!
If you looks normal, audience feels boring
If you looks exaggerated, audience feels
normal
