1. IDEA GENERATOR & PACKAGING AFICIONADO & PEANUT BUTTER LOVER & AVID OBSERVER & BOWLING MANIAC & SOMETIME ATHLETE & PAPER JUNKIE &
A P A A P
BARk
Isis
rogueApron
Play It Again Sports
Okushon
Squirrel Nut Zippers
PlantLife
Mela
Random Acts
L@TE: Live at The Earl
Beer Country
Spark
Bust
Moscow Cats Theatre
Logos & Concepts
2. BARk
branding & identity &
packaging & invitation
A concept dog
park and bar/café
hybrid. Now, visits
to the dog park
are about relaxing
in style instead of
muddy shoes and
damp benches.
A proprietary retail
line completes the
branding system.
3.
4. Isis
identity & packaging
Ethereal bath & body
products inspired
by Isis, the ancient
Egyptian goddess of
resurrection, rebirth
and new beginnings.
The design was
inspired by the rich
robes and opulent
jewelry of ancient
Egyptian culture.
5. rogueApron
branding & identity &
packaging
(download PDF)
Atlanta’s independent
underground supper-
club and speakeasy.
“Partnered with East
Atlanta Brewery,
rogueApron brings
it; food that’s been
cooked with love, for
people who are soon
to be your friends, in
a relaxed atmosphere
where your drunken
sated contentment is
our only goal.”
6. Wine labels are de-
signed upside-down
so they can be read
as they are poured
(and they often are at
the events).
An anonymous quote
is gradually revealed
on the inside of the
label when the bottle
is enjoyed.
A custom font allows
Lady Rogue to create
future signage and
menus on her own.
7. Play It Again
Sports
branding & identity &
packaging & business
model & marketing &...
(download PDF)
In order to breathe
new life into a
flagging brand, we
remind people that
the joy of the game
comes from play,
not competition.
8. Okushon
branding & identity &
packaging & menus
An unparalleled new
means of travel: a super-
luxury Japanese bullet
train, which features an
on-board spa, Konohana;
a restaurant, Shichi
Fukujin; and a business
center, Kurabu.
9. The menus and cigar
box come packaged
together in a handmade
furoshiki (a traditional
method of wrapping and
carrying items in Japan).
A 36quot; roll-fold cut-paper
brochure explains the
luxurious amenities.
11. Squirrel Nut
Zippers
poster
13” x 39” gig poster
for the jazz/swing
band. Their hit song,
“Hell,” is echoed in
this, the ultimate vision
of agony: the super tall
eternally unreachable
cupcake tray.
Won Best of Show, the
Student Choice Award,
and a gold in the Creative
Circus student show.
12. PlantLife
branding & identity &
packaging & form design
& marketing collateral
The UK's only not-for-
profit organization
entirely dedicated to
preserving wild plants
and flowers in their
native habitats.
13. A book on medicinal
plants educates the
public, while branded
journals, notebooks
and a reusable burlap
bag can be given to
higher level donors or
sold in retail outlets for
earned income.
14. Guerrilla art is used as
a tool to communicate
PlantLife's message to
urbanite Londoners.
If they don’t see the
country, they may not
think about the fact
that their environment
is disappearing around
them. Stickers, paste-
ups and spray stencils
of endangered flowers
bring wildflowers, and
the startling facts, to
these city dwellers.
15.
16. PlantLife’s mark could
become an official
choice to be placed on
UK registration plates.
As is common practice
in the U.S., drivers
pay an extra fee for
the special plate, and
the benefits go to the
organization.
In addition to the
branded burlap bags,
journals and note-
books, PlantLife would
sell this “coffee cuff”
made of salvaged
wood, with proceeds
directed toward the
organization's mission.
18. C O.
E RY
AT I O N
ST
Random Acts
identity & packaging &
haiku writing
Note cards with fun,
original haikus to be
given in celebration
of random occasions
like a hospital visit or
a girlfriend’s breakup.
Envelopes are lined
with novel but fitting
materials such as
medical gowns and
mirrored sparkles.
19. L@TE:
Live at The Earl
packaging
A 3-disc set of live
music recorded
at The Earl. The
eclectic and exciting
nature of the East
Atlanta staple is
reflected in the use
of myriad colorful
photos from the
interior of the venue.
Bad Earl, the bar/
restaurant’s name-
sake, graces the
cover of the albums.
A detachable CD is
seamlessly attached
to the center of a
vintage record.
20. Beer Country
packaging
A commemorative
6-pack accompanied
by a CD of country
music about boozin’.
A bar key slips into a
“holster” on the side
of the package.
Designed to be sold
at Larry Joe Taylor’s
Texas Music Festival
and Chili Cook-Off,
sponsored by Coors.
21. Spark
identity & packaging
A line of elegant,
disposable party
supplies for the
savvy hostess.
Opposing panels
that tell a story
from his/her side
of the party show
how champagne
and cocktail
weenies can spark
a conversation.
Original rosette-
style closures
mimic the logo.
22. Bust
corporate identity &
branding & packaging &
point of purchase display
Bust is a snow and surf
brand designed for the
skilled female athlete
who has outgrown the
trendy, cutesy, and
sometimes scandalous
apparel that populates
the market. Snow- and
beach-bunnies may
prefer to take their
business elsewhere.
23. Corporate stationery
is printed on the blank
side of grocery bags.
The sender custom-
izes the one-size-fits-all
letterhead by using
different Bust stickers.
24. P.O.P. Display
Bust watches are
displayed on cardboard
surfboards wedged in
beach sand. When a
watch is purchased,
the surfboard is rolled
up, the watch strapped
around it and the unit
is placed in the box.
When closed, the box
flap appears to be a
shark fin; when open, it
is the surfboard’s fin.
25. Moscow Cats
Theatre
V.I.P. invitation
Constructivist style
meets folk art in this
V.I.P. invitation to the
legendary Moscow
Cats Theatre.
Traditional Russian
nesting dolls bring a
bit of sophistication
to the event, while
maintaining its fun
and childlike aura.
26. Sputnik Lamps Royal Food Service Pink Pony hush hush
mid-century & retro-modern lighting & furniture one of the southeast's premier food distributors a strip club in Atlanta a bar and music venue in San Francisco
yogurt café
SOMA
MARTINI LOUNGE
Envirolink Network Serendipity Radioactive Golf SOMA
non-profit clearinghouse of e-info on the web a yogurt cafe in Miami, Florida maker of golf shoes & apparel martini lounge & modern urban retreat
rogueApron (revised) The Metropolitan Museum Sentiments Reflections Salon
an underground supper club & speakeasy map icon for modern museum in NY greeting cards unisex hair salon
27. 3 logo directions for Fül,
Volkswagen's new gas
conservation program
3 logo directions for the
THE GUGGENHEIM
Guggenheim Museum, NY
3 logo directions for Novotel,
a modern hotel in New York
28. in the last century to a gregarious dentist and a very organized dental
hygienist. I played a lot of soccer, ran track, played tennis, skipped a grade,
drew a lot, tattled on my older brother and sister, got excellent grades, and
got a fake id from the California DMV. I learned that I can drink as much as
a large man, should the need arise.
at Pepperdine University in beautiful, grandiloquent Malibu. I saw Pamela
Anderson. I saw many celebrities whose tininess shocked me. I spent a
semester in Buenos Aires and became fluent in Spanish. I had an internship
with Grey Direct/West and another with Mark Keller, during which I was
taken in by the former president of Visa and member of the Federal Reserve
Board. I graduated cum laude and was elected by my teachers as the
Outstanding Communication Department Graduate for 2002.
and Grizzard hired me as an account coordinator working in direct mail
fundraising. I realized I did not want to be on the account side of things. I
took a little detour and was hired as the executive assistant to the Vice
President for Finance and Administration back at good ole’ Pepperdine. My
title took up 2 full lines on my business card. I reinterpreted business
professional to include sandals. I spent 3 happy years there, sneaking in as
many design projects as possible.
for an MBA while I worked full-time. I enjoyed the marketing, law, and organi-
zational behavior courses. I did not enjoy the accounting or quantitative
analysis courses. I completed half of the program and decided that I didn’t
want to do anything involving the word quantitative.
and wandered around Europe for a bit. I learned some Italian and met
Snoop Dogg’s Italian brother. I had Berliner beer with the German national
water polo team. I hung out with a crazy Scottish father/son duo who
desperately wanted me to move to Scotland. I considered it.
was to earn a living by designing things, so I enrolled myself in UCLA
extension courses. I learned a few things, but I knew I could be better than I
was. I attended the Push workshop at Tool of North America in Santa
Monica. I was inspired to take a real leap.
to chase my dream full-time at the Creative Circus, leaving sunny California
for not-quite-as-sunny-as-often Atlanta. I learned a ton. I did not sleep a ton.
I won some design awards. I did some freelance. I worked as a waitress in
Buckhead. I designed layouts for J’Adore, a magazine for African American
men. I went to the Kentucky Derby. I graced Graceland. I put my flip flops
away during winter. I decided I want to be back in California.*
happiness is found in the little, everyday things in life. Some days you have to
search a little harder, but it’s there. Look behind the expired milk.
Design is responsible for communicating brand identity and value to the
consumer. Good design makes people choose your product over another.
Bad design makes baby Jesus cry.
Peanut butter is a gift from heaven, and frosting beats jelly any day.
Sometimes judging a book by its cover is OK. The outside does matter –
perhaps even more than the inside, as far as packaging and branding go.
Some dogs actually do like wearing clothes.
Costume parties should not be restricted to Halloween only.
There is no new black.
* this is where you come in, future employer