This is set to go to press as of 8/09. I wrote the copy for this sales marketing piece that will appear in Cincinnati Magazine.

1. P R O O F #3 Full page Ad
With logo
NOTE: Placement, fonts and colors of ad items are not subject to change.
JOHN B. GOULD
PROOF ACTION YOU NEED TO TAKE:
•
REVIEW CHANGES:
• Edited to FIVE STAR and AP standards
ne r
in ea
W o-Y
r
Relationships Built on Trust and Integrity Tw
• Personalized wealth management and holistic financial planning
• Tax-efficient investment strategies and risk management
Areas of Focus: Comprehensive Wealth Management
Designations: CFP PROOF ACCOUNTABILITY
Y ou need practical advice, a realistic view and a plan that gives you
the highest probability for financial success. To get there, proactive
investment strategies coupled with a diverse approach is more critical now
unique vision. Many clients have grown to appreciate John’s broad based
approach — it’s realistic and straight forward, implementing unique and
alternative strategies that offer the highest probability for success. John
Proof 1 No Charge
than ever. To help you achieve your financial goals, John offers a solutions- is dedicated to helping clients prioritize and plan for current needs, while Proof 2 No Charge
based approach using customized strategies designed to help meet your fostering a long-term partnership, making changes with current financial
needs. With more than 15 years experience, John believes financial planning climates. Proof 3 No Charge
is not a one-time event, but collaboration over years, centered on a client’s
PROOF 9909 Montgomery Road • Cincinnati, OH 45242
Phone: (513) 791-2628
Not FDIC Insured | May Lose Value | No Bank Guarantee
Securities and brokerage services are provided by PNC Investments LLC, member FINRA and SIPC. Annuities and other insurance products
are offered by PNC Insurance Services, LLC a licensed insurance agency.
PROFILE SHOWN HERE 62% OF ACTUAL SIZE, SEE NEXT PAGE FOR ACTUAL AD SIZE
NAME: 40 characters (including spaces) PROFILE TEXT: 900 characters (w/ spaces) PHOTO:
• May include teams or groups, No company names • Approx. 140 word limit = 900 characters with spaces • Will be taken by our professional photographer,
• Will appear on 1 line, with no designations or job titles • AP Standards, grammar/punctuation and spelling apply call (651) 259-1878 to schedule
• Limit of: 2 sets quotations, 2 exclamation points • Photo needs to be horizontal orientation (approx. 7"w x 4"h)
DIFFERENTIATION STATEMENT: 2 italicized words • Must choose one photo before departing from appointment;
130 characters (including spaces) • No underlining, bold or ALL CAPS text allowed Photos featuring more than 3-5 individuals must be pre-
• Recommended to have text written in third-person approved by Crescendo
• Title case and minimal punctuation • You will be charged $200 for missed photo appointments
• No exclamation points AREAS OF FOCUS: 115 characters (w/ spaces)
DESIGNATIONS: 120 characters (w/ spaces) CONTACT INFORMATION:
BULLET POINTS:
100 characters each line (including spaces) • 2 lines total; 1 line each or 2 lines of either specializations or • 3 lines of contact information, maximum
designations – Address = 120 characters including spaces
•3 linea with up to 3 distinct areas of expertise • No logos, ™ ® or other marks allowed – Phone = 120 characters including spaces
• Standard capitalization – Email = 110 characters including spaces
• No ALL-CAPS or exclamation points COMPANY LOGO: • Initial capital letters allowed in email or web addresses
OTHER: • Submit as vector art “.eps” files
DISCLOSURE STATEMENT:
• Will be black (100%) only
• No borrowing of space from one section to another • Maximum size: (approx.) 2.5” w x 0.34”h • Maximum of 3 lines, about 515 characters (including spaces)
Personal Profile Ad Content and Design Policy: All submitted profiles must adhere to the prescribed profile content and design specifications of Crescendo and the publication, including the standards of the Associated Press (AP).
Crescendo and the publication reserve the right to edit a profile to ensure it meets these design specifications and standards.
032409
Personal Profile Cancellation Policy: Cancellations must be received in writing and will be accepted up to 12:00 PM Central time of the cancellation date provided on your order form. If cancellation is not received by that date, the wealth
manager will be responsible for the full amount of the personal profile ad and Crescendo reserves the right to fill the space with another ad.
Personal Profile Submission Policy: If wealth manager fails to submit the required text and photo materials or fails to approve profile proof by the specified deadline, the wealth manager remains responsible for the full amount of the
personal profile ad and Crescendo reserves the right to fill the space with another ad.

2. P R O O F #3 Full page Ad
With logo
JOHN B. GOU
HN GOULD
PROOF
ne r
in ea
W o-Y
r
Tw
Relationships Built on Trust and Integrity
• Personalized wealth management and holistic financial planning
• Tax-efficient investment strategies and risk management
Areas of Focus: Comprehensive Wealth Management
Designations: CFP
Y ou need practical advice, a realistic view and a plan that gives you
the highest probability for financial success. To get there, proactive
investment strategies coupled with a diverse approach is more critical now
unique vision. Many clients have grown to appreciate John’s broad based
approach — it’s realistic and straight forward, implementing unique and
alternative strategies that offer the highest probability for success. John
than ever. To help you achieve your financial goals, John offers a solutions- is dedicated to helping clients prioritize and plan for current needs, while
based approach using customized strategies designed to help meet your fostering a long-term partnership, making changes with current financial
needs. With more than 15 years experience, John believes financial planning climates.
is not a one-time event, but collaboration over years, centered on a client’s
PROOF 9909 Montgomery Road • Cincinnati, OH 45242
Cincinnati
Phone: (513) 791-2628
Not FDIC Insured | May Lose Value | No Bank Guarantee
Securities and brokerage services are provided by PNC Investments LLC, member FINRA and SIPC. Annuities and other insurance products
are offered by PNC Insurance Services, LLC a licensed insurance agency.
032409
PROFILE SHOWN HERE ACTUAL SIZE