1. For Tuesday 31st July 2012
LOBB212
1. Read and understand the following pages from Distribution Management, 2nd edition,
Strydom et al.
9, 30-34, 60-61, 73,168-200
Prepare answers for the following questions for discussion on 31st July 2012
2. Discuss the two broad objectives of logistics
3.
3.1 With the ability to order platters on line with Checkers, what do you think the distribution
channel would most likely look like?
3.2 Assuming that you are the Marketing Manager for Checkers, what measures would you put
into place to manage customer expectation?
3.3 Explain the JIT principle and why it would be so relevant to Checkers platters
3.4 Define the distribution structure relevant to Checkers as a store and give a reason why it is
the most likely distribution structure. Also mention why this distribution structure would have
been selected against Checkers’ particular brand strategy?
3.5 What do you make of Checkers “Beter& Better positioning relevant to introducing a fine
selection of wines, cheeses and meats?
3.6 What effect do you think the “Better and Better” positioning has had on the construction
and management of Checkers’ value chain?