Business

1. Welcome To

2. Attractions At a Glance
 World’s First Fully Heated Water Park.
 World’s First Water Submerged Roller coaster.
 Submarine Tours under Icebergs.
 Wide variety of Water Sports.
 Best of Adventure Trips with the Best hikers.
 Aurora Dissolving Pools.
 Diving with Dolphins and Penguins.
 Duty Free Shopping, Wine and Dine Facilities.

12. See You Soon in

13. What is the original idea and Why we think it as Worst Idea
1. The idea here describes to open a water park in the Greenland which is very
unlikely place to open a water because of freezing cold.
2. The idea only focuses on the people of Greenland and not on the large no. of
Foreign Tourists.
3. No mention of Financing part for this mammoth project. As this will not only
require Private partners but also the Support from the Government of
Greenland.
4. Revenue stream is very limited as per the idea because it only depends upon
the ticket sales not taking the advantage of corporate partnership and Value-
added services.
5. The idea never introduces the importance of the Value Added services and
focuses only on main part.
6. The idea also never mentions to take benefit of the exotic locations in
Greenland to attract more customers.
7. Since idea has no mention of power source for Project. Its assumed that it will
go for conventional power source and will not take the advantages of the
renewable energy source to make project a green project.

14. How We have made it into a Good Idea
-> Greenland is an unlikely place to open a water park due to freezing cold
* We will use heated pools to protect our customers
-> potential customers
* We expanded a simple water park in a truly international destination adding unique attractions and
activities to service international customers. Due to our package tours and many attractions, we will be
able to serve our customers for an average 5 days. We will take benefit of customers from both Europe and
the USA
-> Revenue stream
* Instead of focusing only on ticket sells, we offer package tours including flight connections from Europe
and America. Moreover, we will do partnership with corporate houses in these continents to increase
customers base
-> Value Proposition
* Instead of supplying only a plain water park, we offer a mix of relaxing (spa), adventurous (adventure
trips, animals) and life time experiences (aurora viewing and under ice berg expedition). We take
advantage of the exotic location of Greenland to provide added values to our customers.
-> Key resources
* To reduce cost burden we will apply for free land due to land abundance, subsidies and cheap loans
from Government promising thousands of direct and indirect jobs.
-> Cost structure
* We will take advantage of Greenland's ample clean energy sources like wind, hydro, tidal and
geothermal energy. We will use Geothermal energy directly to heat our pools.