Presentation at CSB Music Business Week, Mar 21, 2014

1. Beyond
the
CD:
The
Future
of
Music
Marke8ng
&
Consump8on
Presented
by
Jim
Ayson
/
SMART
Communica8ons
CSB
Music
Business
Week
/
Mar
21,
2014

2. About
Me:
Jim
Ayson
Where
to
find
me:
email:
jdayson@smart.com.ph
TwiPer
&
Instagram:
@jimayson
Facebook.com/jimayson
Founder,
“head
honcho”,
social
media
slave,
etc
SMART
Partner
Management
Smart
Developer
Network
(Smart
DevNet)
SPINNR
Indie

3. Standard
Disclaimer
• Images
for
this
presenta8on
were
copied
from
the
web.
No
copyright
infringement
was
intended.

4. View
or
Download
this:
hPp://bit.ly/Jim-­‐BeyondTheCD

5. The
Evolu8on
of
Consumer
Music
Formats

6. Vinyl

7. Vinyl
Records
• 1920’s-­‐present
• 78
rpm,
45
rpm,
33
1/3
rpm

8. Analog
Audio
Tape
• Open
Reel
• 8-­‐Track
Tapes
• Compact
CassePes

9. 1979
–
The
Sony
Walkman

10. 1980
–
The
Compact
Disc

11. Evolu8on
of
Digital
Music:
1980-­‐2008

12. What
replaced
the
CD?

13. MP3
Downloads
via
Napster/BitTorrent

14. Digital
Downloads:
iTunes
store

15. Free
Streaming:
Soundcloud,
YouTube

16. Streaming
subscrip8on
services
• Pandora
• Spo8fy
• Deezer
• Spinnr.ph

17. Deezer:
Mobile
+
Web

18. Spinnr.ph
–
web
and
mobile

19. Complaints
about
digital
music
• Low
MP3
Bitrates,
128
kbps
–
320
kbps
• MP3
–
sounds
too
compressed,
not
a
lot
of
dynamic
range
• No
warmth
-­‐
“Metallic
sounding”
• But
we
trade
these
for
convenience

20. Ironic:
The
resurgence
of
Vinyl

23. Vinyl
fans
sound
off:
• “It’s
real
music,
not
a
representa8on
of
1s
and
0s”
–
Mike
Pedero
• "Vinyl
records
can
play
music
with
much
more
warmth
and
glow
as
compared
to
digital
formats.
Listening
to
Vinyl
records
is
like
ea:ng
a
nice
and
tender
Angus
burger
freshly
grilled
while
CD's
and
MP3's
are
like
Mcdonalds
burgers."
-­‐
Dale
Rojas
• "Of
course
we
all
know
the
BIG
difference
in
terms
of
warmth
and
the
feel
of
analog..
digital
has
its
advantages
but
analog
sound
is
more
real,
maybe
because
the
old
recordings
are
played
by
real
musicians.”
-­‐
Obet
Rivera
From
“Back
in
Black”
By
Von
Ka8ndoy,
Philippine
Daily
Inquirer

24. The
Evolu8on
of
Distribu8on

25. From
Physical
distribu8on
to
Digital
distribu8on

26. R.I.P.
Tower
Records

27. The
culprit
:
iTunes,etc.

30. Smartphone:
The
New
Walkman

31. Where
next?
Moving
from
Downloads
to
Streaming

32. Top
Streaming
sites

33. What’s
next:
High
Resolu8on
Audio
(HRA)
FLAC
not
MP3

34. Neil
Young’s
Pono

35. The
Future
of
Music
Marke8ng

36. DIY:
You
don’t
need
a
label,
you
don’t
need
MTV
• Internet
plaoorms
give
indie
musicians
the
power
to
go
direct
to
the
consumer.

37. Onboarding
through
SPINNR
Indie

38. Conclusions

39. The
Music
Business
Hasn’t
Died,
People
s8ll
love
music.

40. “OPM
is
not
DEAD”

41. But
the
industry
has
changed.
The
music
industry
needs
to
adapt
to
changing
music
tastes.

42. The
tools
are
out
there,
use
them
or
die.

43. </End>
Download:
hPp://bit.ly/Jim-­‐BeyondTheCD