On 8-18-2011 Jim Gilbert, CEO of Gilbert Direct Marketing, Inc. spoke at the Florida Direct Marketing Association Non Profit Summit. These are the slides from the presentation. Contact Jim Gilbert at jimdirect@aol.com for more information.

1. Social media for fun and profit Jim Gilbert, CEO Gilbert Direct Marketing, Inc. August 18, 2011 Direct Marketing ROI: Return on Intelligence

2. Who is here today? Non profit? For Profit?

3. Why we do what we do… "There is only one valid definition of business purpose – to create a customer. Companies are not in business to make things… but to make customers.” -- Peter F. Drucker

4. But first a confession!

5. Q. What is the most important element of social media marketing?

6. A.Engagement!

7. Goals of every social media marketer Engage: Draw them out! Get them involved! Tug at their heartstrings Tell a story!!!!

8. Immutable law of social media #1 The deeper the level of engagement, the deeper the trust/bond with your company! How engaged are your social media fans?

9. So how do non-profits profit? 5 ways Open the floor – ask opinions? Speak in a real voice. Add some personality and flavor! Run a narrative – tell stories! Don’t just push out information… that’s boring! Creative contests/giveaways – partner with like minded brands Jewish Federation… kosher restaurants And so on!

10. So how can non-profits profit? Some examples…

12. Use Twitter, flickr, youtube and others well.

13. Very little engagement – just pushing info

15. All visitors must be captured and jump into a bucket

16. Continue the conversation with them until they “buy”

20. Youtube videos from events

21. Events not used

22. Local artist competition?

24. Web java errors on inside pages

25. Links as PDF’s not pages.

26. Love the summer camp!

27. Put the store online.

29. How can you inspire to action?

30. So many people who have been helped

31. Tell the story, tug the heartstring.

33. General tips Facebook Branchout is another Facebook app that tries to do what linkedin does.

34. General tips Facebook Branchout is another Facebook app that tries to do what linkedin does.

36. Effective in driving targeted traffic

37. Target by:

38. Geography

39. Interests (dieting, kosher)

40. Work (where)

41. Education type

43. General tips facebook Facebook a great place to create affinity pages. Examples for diet company: Diabetes page Women/Moms page Executive lifestyles page Business health What can you think of that has an affinity to your business?

44. General tips Linkedin Start a group! Position yourself and your company as thought leaders!

45. General tips Linkedin DM Q&A group has 1,300 marketers in it.

46. General tips Linkedin Create a page for your business on linkedin

47. General tips Google + Is this the future of social media?

48. General tips Twitter Give to get – set yourself up as thought leader Push articles of interest Two way street – communicate, build relationships.

49. General tips YouTube Behind the scenes News Messages Personal communication with company and customers Fun

50. Youtube fun and relationship building

51. Youtube fun and relationship building

52. Don’t forget Plaxo – another communications platform Private bulletin boards (PHPBB) Paid tweets – celebs and ad.ly

53. Questions… Your turn

54. Want a copy? Drop me a card and I will email you a copy of this presentation!

55. Thank you! Gilbert Direct Marketing Jimdirect@aol.com @gilbertdirect Gilbertdirectmarketing.wordpress.com 561-302-1719