1. ENERGISE2-0.COM
The 5 Key Things
to Remember
about Social
Media
Dr Jim Hamill
www.energise2-0.com
@drjimhamill

2. 1. It’s a Revolution
A fundamental and revolutionary change
in online behaviour, expectations and
the online customer experience.
The end of the ‘read only’ Internet
Content generated by the network for
the network
We are no longer passive consumers of
content/brand messages
ENERGISE2-0.COM

3. 2. It’s Social
Marketing as a
conversation;
two-way dialogue
Conversations are already
taking place on the cloud
relevant to your business –
are you listening?
ENERGISE2-0.COM

4. Be Social
New ‘mindsets’ are
required to be successful in
social media
‘BE SOCIAL BEFORE
DOING SOCIAL’
ENERGISE2-0.COM

5. 3. Power Shift
Social media empowers
customers, empowers the
network
We no longer control the brand
The brand becomes the customer
experience of the brand –
experiences that are widely
shared online
ENERGISE2-0.COM

6. ENERGISE2-0.COM

7. 4. Declining Effectiveness
Declining effectiveness of traditional
approaches to sales and marketing
Does anyone listen any more?
We are no longer passive sheep
waiting to be ‘driven’ to your web site
If you treat us like sheep, we will tell you
to ‘flock off’
ENERGISE2-0.COM

8. 5. The End of Business as Usual
New ‘mindsets’, new business
approaches and new performance
measures are required
NOT a broadcast medium. Its
about listening to and engaging
with customers, partners, your
community, your tribe
This is something we are not very
good at doing. We prefer telling
people how good we are
ENERGISE2-0.COM

9. The End of Business as Usual
‘Winners’ will be those
organisations who fully utilise the
interactive power of Web 2.0
technology for engaging with
and energising customer and
network relationships
ENERGISE2-0.COM

10. ‘About the Class’
ENERGISE2-0.COM

11. Social Media Planning Pays
• Key issues involved in developing, implementing and
proactively managing an effective social media strategy for
building sustained customer and competitive advantage
• Uses a simplified Balanced Scorecard approach to ensure that
social media actions and initiatives are fully aligned with and
supportive of core business goals and objectives
• A key focus will be the use of agreed KPIs and targets to
measure on-going social media performance and business
impact
ENERGISE2-0.COM

12. Topic List
• The Social Media Revolution
• Social Media Strategy Development
• Strategy Implementation
• Performance Measurement and Business Impact
• From Social Media to becoming a Social Business
ENERGISE2-0.COM

13. Ensure that you are on the right road
ENERGISE2-0.COM