ENTER2011/IFITT - Social Media Monitoring and Performance Measurement Tools
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The second of our three sessions at the 2011 ENTER/IFITT Conference covering Social Media Monitoring and Performance Measurement Tools
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ENTER2011/IFITT - Social Media Monitoring and Performance Measurement Tools
- 1. Alan Stevenson [email_address] Social Media Performance Measurement II
- 3. 1. Individual Channel Performance
- 7. Twitter
- 9. Blogs
- 11. YouTube
- 13. 2. Overall Buzz
- 15. Social Media Monitoring Tools
- 17. Some Tools Are Free but Relatively Unsophisticated
- 18. Google Alerts
- 19. Social Mention
- 20. Others Are Expensive but More Sophisticated
- 21. Quick Example 1: Social Media Monitoring and “Edinburgh”
- 22. Keywords Tourism + Edinburgh Landmarks + Edinburgh “ Visit Edinburgh” “ Visited Edinburgh” “ Visiting Edinburgh” “ Princes Street” + Edinburgh “ Edinburgh Castle”
- 23. Annual Trends Megrahi Release The Festival
- 24. Monthly Trends
- 25. Mentions x Media A
- 26. A: Twitter Peak
- 27. A: Twitter Peak
- 28. A: Twitter Peak I host a weekday morning radio talk show on Magic 89.9 DWTM-FM in Manila, Philippines.
- 29. A: Twitter Peak
- 30. Quick Example 2: Social Media Monitoring and iPhone Apps
- 31. Comparing SatNav iPhone Apps
- 34. Social Media Monitoring Tools Over-Hyped and Over Sold ?
- 39. Questions
- 40. Thank You
Editor's Notes
- The Klout Score is the measurement of your overall online influence. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence. The Klout Score is a factor of over 35 variables broken into three categories; True Reach, Amplification Score and Network Score. True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.