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ENTER2011/IFITT - Social Media Performance Measurement Framework

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Hamill Associates Ltd
Hamill Associates Ltd

The first of our three sessions at the 2011 ENTER/IFITT Conference presenting our '6Is' Framework for Social Media Performance Measurement

BusinessTechnologie
1  sur  23
Dr. Jim Hamill - [email_address] Alan Stevenson - [email_address] Chiara Francalanci - [email_address] Social Media Performance Measurement and Business Impact
Background ,[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
New Approaches Required ,[object Object],[object Object],[object Object],[object Object]
 
 
New Performance Measures Required ,[object Object],[object Object],[object Object],[object Object],[object Object]
The ‘6Is’ Approach
The ‘6Is’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use s a Simplified Balanced Scorecard ,[object Object],[object Object]
A Key Feature.... ,[object Object],[object Object],[object Object]
Social Media Balanced Scorecard ,[object Object],[object Object],[object Object]
Five Key Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy Map
[object Object]
Organization, Resource and People ,[object Object]
Performance Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing a SMPM System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing a SMPM System ,[object Object],[object Object]
Implementing a SMPM System ,[object Object],[object Object]
[object Object],[object Object]

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ENTER2011/IFITT - Social Media Performance Measurement Framework