FSB Social Media Workshop, 3rd March 2011
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Ppt slides from our Social Media Workshop, 3rd March 2011 - Federation of Small Businesses
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FSB Social Media Workshop, 3rd March 2011
- 1. ‘ Creating the Buzz’ Social Media for Sustained Business Growth FSB Dr. Jim Hamill Alan Stevenson www.energise2-0.com March, 2011
- 15. Web 2.0/Social Media Web 2.0 Applications Open source Online Applications/ Web Services Social Network Sites Social Content – Social Bookmarking Blogs or Weblogs Wikis Podcasts/ Vodcasts Virtual Realities Mash Ups RSS Feeds Mobile Web; Internet Telephony Twitter Characteristics Communities and Networks Openness Sharing Peering Hosted Services – online applications; the Internet as the platform Interactivity Social Element Mass Collaboration Empowerment Global Business Impact Mindset Business Intelligence Customer Insight and Understanding Customer Interaction Enhanced Customer Experience – Rich Internet Applications Reputation Management Sales and Marketing Product Development and R&D e.g. engage and co-create IT/Software/Applications Operations, Internal Processes and HRM
- 16. How Big Is It?
- 20. Source: The Future of Advertising, APA, 17/02/09 as published on Slideshare ( www.slideshare.com )
- 31. In a Web 2.0 Era, the Brand Becomes the Customer Experience of the Brand A quick ‘personal experience’ Dubai Hotel
- 42. Will It Blend? - iPad
- 45. 9 Million Views
- 47. The Web Site
- 48. Links to RSS Feed, Facebook, Twitter
- 49. RSS Feed
- 50. MoMA on Facebook
- 51. Two way dialogue and engagement
- 53. Dialogue not just broadcasting
- 55. Over 200 Videos
- 56. 3,565,427 views, 12,413 subscribers
- 58. Dialogue
- 59. Dialogue
- 60. MoMA Blog
- 61. Links to other SM channels
- 62. MoMA on flickr – 4,108 images
- 63. MoMA on iTunes
- 73. Diversity of Social Media
- 76. Your G e neric Social Media Strategy Generic SM Strategy Matrix High Industry Impact Low High industry impact/ Low strategic importance Strategic priority High industry impact/ High strategic importance High engagement strategy Low industry impact/ Low strategic importance Passive approach Low industry impact/ High strategic importance Industry leader Low High Strategic Importance
- 78. www.mashable.com
- 80. An Example
- 81. The Beetles
- 88. Readiness to Engage Strengths Weaknesses List here the main SM strengths of your organisation e.g. strong brand, quality customer base, customers already active in Social Media etc. List here the main SM weaknesses of your organisation e.g. limited staff knowledge and understanding, resource issues, organizational mindset, influence/attitude of the IT Dept etc. Obstacles/Barriers Overcome Detail the main obstacles and barriers for your organisation. Indicate how barriers will be overcome, including in-sourcing / out-sourcing options
- 93. Social Media Strategy Map
- 100. A Successful Channel
- 101. High Engagement
- 102. Two Way Dialogue
- 103. But Then.......
- 104. 48% Down on New 'Likes'
- 105. Post Views (-80%); Feedback (-60%)
- 109. The ‘6Is’ Approach
Notes de l'éditeur
- ICT Strategy Development and the Balanced Scorecard