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Steve Jobs on Creativity
1.
Steve Jobs on Creativity
2.
“Creativity is just
connecting things.”
3.
“When you ask
creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.”
4.
“It seemed obvious
to them after a while.”
5.
“That's because they
were able to connect experiences they've had and synthesize new things.”
6.
“And the reason
they were able to do that was that they've had more experiences or they have thought more about their experiences than other people.”
7.
“Unfortunately, that's too rare
a commodity.”
8.
“A lot of
people in our industry haven't had very diverse experiences.”
9.
“So they don't
have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.”
10.
“The broader one's understanding
of the human experience, the better design we will have.”
11.
“Design is not
just what it looks like and feels like. Design is how it works.”
12.
13.
Steve Jobs on Creativity
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