AdTaily.com develops a self-service widget that lets all kind of online publishers sell ads directly on their websites. The publishers have full control over the price of an ad and AdTaily.com charges no commission for any purchase made directly through the widget. The company generates revenue from it’s marketplace and direct sales to corporate customers.
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Adtaily deck
1. An introduction to
AdTaily.com
All rights reserved. AdTaily.com, 9 Devonshire Square, London, EC2M 4YF, United Kingdom.
2. What is AdTaily?
Executive summary and basic facts
AdTaily is a self-service advertising
platform that is building its network of online
publishers and advertisers trough unique
and simple self-service application for
website owners.
The company was founded in 2009 and successfully operated in Central Europe
building network of 4000 customers and15 000 publishers generating 1 billion
impressions a month.
8. Sales structure
Three ad sales channels
Self-service widget Self-service marketplace Salesforce & partners
9. AdTaily facts
After one year of operations
15000 1 billion 1.5 million
Publishers Monthly impressions Clicks each month
4000 30 000
Paying customers Ad unit sold
10. Publishers and advertisers growth
Within one year 15000 publishers and 4000 advertisers
15000
11250
7500
3750
0
May 2009 November 2009 May 2010
11. Network growth
Million of impressions within one year
800
600
400
200
0
March 2009 May July September November January March 2010 May
Soures: Gemius Traffic