5. Browser Eyespot Monetization Component (.swf file) Media Player Partner Web Page Eyespot Monetization Server ScanScout Partner Media Player requests Eyespot Monetization Component (swf) from Eyespot Monetization Server Eyespot Monetization Component loads ad network API from selected network’s remote server and plays advertisement, as well as controls Media Player Once loaded into Partner Player, Component requests ads from Eyespot Monetization Server 1 2 4 Eyespot Monetization Server determines which ad network to use, based on performance metrics (eCPM, RPM, etc.) and selects best-fit ad network 3 Yume Google Tremor Adap.tv Media Player and ad event metrics are reported back to the Eyespot Monetization Server for aggregation, optimization, and reporting via Partner Dashboard 5 $
6. ScanScout Yume Google Tremor Adap.tv Browser Media Player Partner Web Page $ Component Play Server Ad Optimization Engine Reporting Dashboards Admin I/F RSS / Metadata Feed Play Request Network Component & metadata Ad Request with Metdata Network Ads Network Select Ad Request Optimization Business Rules Performance Metadata Ad-Network Player Components
9. Or Traffic Ads Using Double-Click Platform Equinix - San Jose 15 Media Servers Capacity: 3.25Gigs Providers: MCI, AOL, Level3, AboveNet, Private peers Equinix – Ashburn 62 AdServers 30 Media Servers Capacity: 5 Gigs Providers: Sprint, AT&T, AboveNet, AOL, Private Peers AboveNet – NYC 62 AdServers 30 Media Servers Capacity: 5 Gigs Providers: AboveNet, Sprint, Level3, AOL, Private Peering Equinix – NJ 62 AdServers 15 Media Servers Capacity: 4 Gigs Provider: AT&T, Sprint, Abovenet, Private Peers MCI – Ashburn 62 AdServers / 15 Media Servers Capacity: 4 Gigs Providers: MCI, AT&T, Level3, Private Peers Equinix – Chicago 30 Media Servers Capacity: 3.15 Gigs Providers: Level 3, MCI, AOL, Private Peers CO - Thornton Backend System DoubleClick
10. International Ad-Serving Coverage 118 Ad Servers Japan - Tokyo 12 Ad Servers NTT Australia - Melbourne 5 Ad Servers Primus Sweden - Stockholm 24 Ad Servers Telia Germany - Frankfurt 20 Ad Servers TISCALI UK - London 20 Ad Servers Colt UK France - Paris 25 Ad Servers Tiscali Taiwan - Taipei 6 Ad Servers Seednet China - Hong Kong 6 Ad Servers HKNet