1. Advanced Research in Multiple Disciplinary
- Create Values through Design Research
蔡敦仁 Denny Tsai
Sr. Design Researcher
Future Lab 1, Quanta Research Institute (QRI)
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2. Self Portrait
PART I Introducing Quanta Research Institute
PART II Paradigm Shift
PART III How we works?
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3. Self Portrait
1996 Marketing/Product Manager
| - BS, Dpt. International Business, Yuan-Ze University
- 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
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4. Self Portrait
1996 Marketing/Product Manager
| - BS, Dpt. International Business, Yuan-Ze University
- 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
2005 Design Disciplinary
| - MS., Industrial Design, National Cheng Kung University (NCKU)
- Ph.D., Design Science, Chiba University
2007 - Visual Affordance in Car Back Lamp Design
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5. Self Portrait
1996 Marketing/Product Manager
| - BS, Dpt. International Business, Yuan-Ze University
- 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
2005 Design Disciplinary
| - MS., Industrial Design, National Cheng Kung University (NCKU)
- Ph.D., Design Science, Chiba University
2007 - Visual Affordance in Car Back Lamp Design
2007 Design Researcher
| - Experienced in Fujitsu, GK Tech and Dentsu
- Post-Doc in Nifty and Quanta Research Institute
Now
- Method for designing interaction for Service Product System
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6. Self Portrait
New iMac(1998) 1996 Marketing/Product Manager
Google (1998) | - BS, Dpt. International Business, Yuan-Ze University
Windows 95(1996) - 4 years work in marketing/product manager/UI design
2004
- IT - Financial Business
Windows XP (2001)
iPod (2001)
Nokia Vertu (2002)
Amazon Web Service (2002)
2005 Design Disciplinary
Google Map(2004) - MS., Industrial Design, National Cheng Kung University (NCKU)
|
iTunes (2005) - Ph.D., Design Science, Chiba University
2007 - Visual Affordance in Car Back Lamp Design
Facebook (2006)
iPhone (2007)
Windows Vista (2007)
Windows 7 (2009)
iPad (2010) 2007 Design Researcher
| - Experienced in Fujitsu, GK Tech and Dentsu
Nokia acquired by MS (2011) - Post-Doc in Nifty and Quanta Research Institute
Now
Windows 8 (2012) - Method for designing interaction for Service Product System
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7. About Quanta Research Institute
1 Technology Research Initiatives
• Mobile Multimedia SoC
• Digital Imaging Processing Engine
• Just Play (Configuration free ad hoc network for smart devices)
• Trusted Virtual Storage and Computing
• T-Net (Overlay networks for peer-to-peer communications)
• Natural Interaction (Human centric interface by spoken and written input)
• Blade Server-Based Grid Computing for Scientific Applications
2 Product Research Initiatives
• Wireless Communication Technology and related applications
(WiMax, UWB etc)
• Digital Home Solution
• Digital Mobile Computing Devices
• Advanced Storage Systems(NAS, SAN, etc)
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8. Global Site
Copenhagen
UNIV. WATERLOO
UNIV. of ST.MARTIN
MIT CSAIL QRC
QRI
NTU
NTHU
NCKU
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9. Design Team in QRI
Design Values
Aesthetics
Design Research
User Research
Engineer User Study
7 Designers / 12 Engineer (FL1) / 450+ Engineer (QRI)
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10. Design Team in QRI
Usability
Design Values
User Aesthetics
Interaction
(Actor) Design
Sociology
Physical
Design
Contextual Design Research
Study Human Factor
Cognitive
Psychology
User Research
Engineer User Study
7 Designers / 12 Engineer (FL1) / 450+ Engineer (QRI)
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11. Cross the Boundary, Out of the box
New iMac(1998)
Google (1998)
Windows 95(1996)
Windows XP (2001) 01
11
iPod (2001) 10
Nokia Vertu (2002) 00
11
Amazon Web Service (2002) 10
00
Google Map(2004) 01
iTunes (2005) 01
11
Facebook (2006) 10
11
iPhone (2007) 10
Windows Vista (2007) 00
01
Windows 7 (2009) 00
iPad (2010)
Nokia acquired by MS (2011)
Windows 8 (2012)
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12. Cross the Boundary, Out of the box
New iMac(1998)
Google (1998)
Windows 95(1996)
Windows XP (2001) 01
11
iPod (2001) 10
Nokia Vertu (2002) 00
11
Amazon Web Service (2002) 10
00
Google Map(2004)
iTunes (2005)
01
01
11
Paradigm Shift
Facebook (2006) 10
11
iPhone (2007) 10
Windows Vista (2007) 00
01
Windows 7 (2009) 00
iPad (2010)
Nokia acquired by MS (2011)
Windows 8 (2012)
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19. Model of Interaction Design Study
Experience e 0 e 1 e 2 e 3 e 4 e 5 = external
Action a 0 a 1 a 2 a
3 a
4 a
5 = input
Sensation s 1 s 2 s 3 s 4 s 5 = output
Meaning m 1 m 2 m 3 m 4 m 5
human object
K,Krippendorf, 2006. The Semantic Turn: A New foundation of design, CRC Press.
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20. Model of Interaction Design Study
Action
Meaning Interaction
human object
Sensation
Experience
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21. Model of Interaction Design Study
Activity
Behavior
Action
Movement
Meaning Interaction
human Sense object
Sensation
Experience
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22. Model of Interaction Design Study
Activity
Behavior
Action
Movement
Meaning Interaction Mediation
human Sense object
Sensation
Interpretation Experience Expression
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23. Model of Interaction Design Study
Activity
Behavior
Action
Movement
Meaning Interaction Mediation
human Sense object
Cognition Sensation Interface
Interpretation Experience Expression
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24. Model of Interaction Design Study
Activity
SOCIAL - CULTURAL TECHNOLOGY
PSYCHOLOGY ENGINEERING
... Behavior ....
Adoption
Adaption Action
Movement
Meaning Interaction Mediation
human Sense object
Cognition Sensation Interface
Interpretation Experience Expression
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26. Paradigm Shift with Interaction Design
Everyone is a designer
Iterative curve in every decision making
Focus on human value
Make failure smartly - prototyping
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