2014 expo relationship marketing v2
•Télécharger en tant que PPTX, PDF•
4 j'aime•577 vues
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à 2014 expo relationship marketing v2
Similaire à 2014 expo relationship marketing v2 (20)
Plus de Jim Socci, CAS
Plus de Jim Socci, CAS (12)
Dernier
Dernier (20)
2014 expo relationship marketing v2
- 1. Relationship Marketing Presented by: Jim Socci, CAS January 14, 2014
- 2. Jim Socci, CAS Artistic Toy, President “Inspiring the use of Plush Toys In Advertising”
- 3. Sales Team Mantra “We are a relationship marketing company that specializes in the manufacturing of stuffed plush toys. Our focus is on helping salespeople & their clients recognize the potential of character in marketing” - Jim Socci (August 2010)
- 4. What you will learn about Relationship Marketing? 1. Theory 2. Examples 3. Integration
- 8. Uncomfortable Truth Most enterprises know little or NOTHING about their individual customers.
- 9. What can I do? Adopt a mindset to build relationships that go beyond your products
- 10. Bellwether Your Business Purpose To Get, Keep, and Grow Customers!
- 11. Strategy Evolution Focus on increasing overall value of customer base!
- 12. Check Your Strategy Market Share Focus Customer Share Focus 1 Products & Brand source of value Customers only source of revenue 2 Sell 1 product at a time to masses Sell many products to 1 customer 3 Differentiate Products from Competition Differentiate Customers from Each Other 4 Find constant stream of New customers Find constant stream of New business from existing customers 5 Sell to customers Collaborate with customers 6 Each transaction profitable, even if lose customer confidence Customer profitable, even if lose money on transaction. 7 Primarily Use Mass Media to increase visibility or announce Products Use interactive communication to determine individual needs and speak to individual needs.
- 13. Misconception It’s not about a fancy CRM software!
- 14. Secret Reality It’s about Customer Selection!
- 15. Basic Strategy Permission based marketing!
- 17. Enterprise Strategy Map Ability to interact 1 to 1 learning with customer relationships individually. Customers only addressed in mass media. Niche Marketing
- 18. Three “P” Relationship Tips 1.Listen to People 2.Be a Passionate story teller 3.Show up on Purpose “I don’t know the key to success; but the key to failure is trying to please everybody.” - Bill Cosby
- 19. Take The Tiger By The Tail "Like" us to get 10 free Tigers for Promotional Products Work Week! Everyone that is an Artistic Toy Facebook Fan receives this great product promotion to help you get out there and tell the story about how well promotional products work! Come on...Take the Tiger by the Tail!!!
- 20. Tiger GETS …100+ in in 30 days Integrated Marketing Campaign
- 21. Create Your Destiny TODAY! 1. Discover Your Passion 2. Pick Your Purpose 3. Work with People in this room. 4. Determine Why this is important to you 5. Share Your Vision
- 22. Thank You Let’s make this the Beginning not the End of our relationship journey! Jim Socci, President Artistic Toy jsocci@artistictoy.com 484-788-0888 x101
Notes de l'éditeur
- Too many small businesses are playing by the wrong set of marketing rules. The traditional marketing approach is transactional whereas today’s marketing professionals must position themselves beyond the product, above price, and working hand in hand to co-create a more meaningful, personalized, and lasting experience. This workshop will give you the skills necessary to build superior client relationships. You will receive real examples of integrated relationship marketing campaigns that produce extraordinary results. Join us to learn about a Facebook campaign that increased followership 100% in 1 week. It’s time to take the text book rules of Marketing and learn how to apply them to building real connections with your clients.
- Small businesses today can no longer afford to just hang up a sign and hope that business comes their way. It’s a matter of taking the time to understand your clients’ fears and desires better than your competition. This can only be done by applying fundamental relationship building skills to your business. These relationships give you the access to the information you need to develop solutions that attract more and more clients to your business.
- 1. Three ways to build superior relationships with clients.2. Relationship campaigns that produce a 100% increase in Facebook Likes and pay for themselves. 3. How to use the 4 P’s and 3 R’s of Marketing to make real connections with your clients.
- Relationship Marketing or Customer Relationship Management is an overall business strategy not one department’s responsibility or a new fancy software to run your business. It involves restructuring and re-thinking who you do business with, why you do business with them, and what you can be the best in the world at delivering. To be successful in the future (now) the business objective must include establishing meaningful profitable relationships with; at least, the most valuable customers.Decide relationships are important, understand why, and take action immediately.
- Customer Retention is a critical measure of success.
- Who do you want to be? Why? What’s your story?
- The basic strategy behind Learning Relationships is that the enterprise gives a customer the opportunity to teach it what he wants, remember it, give it back to him, and keep his business. The more the customer teaches the company, the better the company can provide exactly what the customer wants and the more the customer has invested in the relationship.
- Compare the amount of time you are going to spend versus the amount of money you are going to spend with each of these brands. What’s the quality of the experience and the relationship when you are done.The best relationship marketers know you story, understand you, listen to you, Who else could we put in these categories. I can tell you all kinds of example.
- The strategy map is a quadrant and businesses of the past entered in at the bottom left corner. You can to decide where you want to enter and the strategy you want to employ. No strategy is right or wrong, just different for each organization’s resources and product. The key is to continually invest in understanding your customers so you don’t become extinct.
- Results:Over 100 participants = 100 new facebook likes. Over 2,000 tigers distributed.All free tigers, paid between 5 customer orders. All customers called after campaign, received several photos and ratings. Professional 2 minute video done by the students and clips replayed at all industry events. Campaign cost us nothing, we helped the industry, and we made incredible in-roads building relationships. Made it easy for my customers to join the cause, have some fun, and create stories.
- Results:Over 100 participants = 100 new facebook likes. Over 2,000 tigers distributed.All free tigers, paid between 5 customer orders. All customers called after campaign, received several photos and ratings. Professional 2 minute video done by the students and clips replayed at all industry events. Campaign cost us nothing, we helped the industry, and we made incredible in-roads building relationships. Made it easy for my customers to join the cause, have some fun, and create stories.
- Integrated Marketing ApproachToys (products) are just the tools, you have to have purpose, people, and passion behind you to get real relationships and results.
- Never leave the site of setting a goal; without doing something towards it attainment.