The document outlines the strategy and services of a full-fledged marketing communication agency established in 2005 in Abu Dhabi. The agency aims to create world-class advertising that builds brand identity and equity to increase product and service sales. They employ a young talented team and aspire to be the best agency in the region by developing big ideas and delivering effective marketing campaigns through various media channels and events.
3. To create world-class marketing and
advertising communication that nourish
the brands by creating brand identity,
brand equity and thereby sell the
product & service.
4. Full-fledged marketing communication agency
1
2 Established in 2005 in Abu Dhabi
3 A part of ACE group of companies
4 Young talented people ready to create a change
5
Aspiring to be the best agency in the region
5. THE BRANDS WE NOURISH
ﺑﺘﺮﻭ ﻣﻴﺪﻝ ﺍﻳﺴﺖ
Petro Middle East
7. CAMPAIGN EXECUTION MODEL
PR
Context TV
Digital
Creative Maximise Consumer
Media
Attention &
Strategic Brief Involvement
Client Radio
Collaboration
IDEA Events
Culture/Consumer Other...
Development of the Big Idea Delivery of the Big Idea
