1. 29 Ways to Market Online for Free
Jinger Jarrett

3. Copyright
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and
Patents Act 1988, this publication may only be reproduced, stored or
transmitted, in any form or by any means, with the prior permission in
writing of the author. Inquiries concerning reproduction outside those
terms should be sent to the author.
The use of registered names, trademarks etc. in this publication does not
imply, even in the absence of a specific statement, that such names are
exempt from the relevant laws and regulations and therefore free for
general use.
The publisher makes no representation, express or implied, with regard
to the accuracy of the information contained in this book and cannot
accept any legal responsibility or liability for any errors or omissions that
may be made.

5. Table of Contents
Preface............................................................................................iii
29 Ways to Market Online for Free............................................................iii
Free Ebooks......................................................................................1
Video.................................................................................................3
Ezines...............................................................................................5
Articles.............................................................................................7
Blogs.................................................................................................9
Search Engine Optimization (SEO)................................................11
Linking............................................................................................13
Email Marketing.............................................................................15
Giveaways.......................................................................................17
Forums............................................................................................19
Social Marketing............................................................................21
Branding.........................................................................................23
Joint Ventures................................................................................25
Affiliate Marketing.........................................................................27
Affiliate Program Management.....................................................29
Free Classifieds..............................................................................31
Social Bookmarking.......................................................................33
Memberships..................................................................................35
Offline Marketing...........................................................................37
Relationship Marketing.................................................................39
Press Releases................................................................................41
Content Syndication.......................................................................43
Ad Swaps.........................................................................................45
Directory Submission.....................................................................47
Firesales.........................................................................................49
Pay Per Click..................................................................................51
Copywriting....................................................................................53
Viral Marketing..............................................................................55
Teleseminars..................................................................................57
Resources.......................................................................................59
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7. Preface
29 Ways to Market Online for Free
Although there are many ways to market your business online, some
ways are more effective than others. If you know how to use the most
effective free marketing techniques, you can easily drive a lot of traffic
to your website. These are the techniques I have found that are the most
effective.
1. Free Ebooks
It's a cliche, but everyone loves freebies. Create a free ebook that's
original, offer compelling content, and give it away to those who join
your list.
2. Video
Video is also very popular. Once you learn how to create videos, they can
be very effective because you can actually show your visitors how to use
the product.
3. Ezines
Although ezines are a relatively old way to market, they're still effective.
Ezines allow you to build a relationship with those who join your list. Use
compelling content and include resources your readers find helpful.
4. Articles
Articles are my favorite because, of all the internet marketing techniques
I've used, these have been the most effective. Articles can be used for
iii

8. many purposes because you can recycle them into other types of content
like video.
5. Blogs
Blogs allow you to create search engine friendly content. They also allow
you to build websites that don't require you to know a lot of HTML.
6. SEO
Search engine optimization allows you to get high rankings in the search
engines. When you rank high, searchers are more likely to visit your site
because they can find you.
7. Linking
Backlinks and Google page rank go hand in hand. If you want high page
rank, and high rankings, consider building links.
8. Email Marketing
The most effective way to put your marketing on autopilot is through
email marketing. Once you build your lists, if you build them effectively,
then all you have to do is send an email to your readers and make the
sale.
9. Giveaways
Giveaways are the easiest way to build a list. It allows you to use the
leverage of many different people to drive traffic to your list.
10. Forums
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9. Forums, like some of these other techniques is rather old, but it's still
effective. Forums allow you to build relationships with others.
11. Social Marketing
Social marketing is similar to forum marketing because it allows you to
build relationships with others. It also includes blogging, video
marketing, and any other interactive ways to market.
12. Branding
Create a brand for yourself and others will recognize you. The real
secret to making a lot of money online or offline is building a relationship
and then getting others to remember you.
13. Joint Ventures
Joint ventures are one of the fastest ways to make money online if you
know how to set up your JV correctly. It also allows you to use the power
of leverage and sell your products in places you might not have
considered.
14. Affiliate Marketing
You don't need a product, a list, or even a website to get started in
affiliate marketing. You just need to choose a product and start
promoting.
15. Affiliate Program Management
With affiliate program management, you're the merchant. You get others
to join your affiliate program and promote your products or services.
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10. 16. Free Classifieds
Free classifieds, are also one of the oldest techniques. They're still
effective if you know how to write a good ad, and you post those ads
where they'll be seen.
17. Social Bookmarking
This technique not only allows you to build backlinks to your site, but it
also allows you to connect within various communities like Digg. It's also
a fast way to get traffic.
18. Memberships
Memberships are similar to giving away free reports, but they're also
better. They allow you to build relationships, as well as create joint
venture deals. You can then leverage your promotions.
19. Offline Marketing
Offline marketing can be as varied as your imagination. Posting notices
on bulletin boards, giving out business cards, or even joining offline
groups will help you connect.
20. Relationship Marketing
Relationship marketing is somewhat different from social marketing.
This type of marketing can be done online or offline.
21. Press Releases
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11. Press releases allow you to build backlinks. They also allow you to
announce news about your business, connect with journalists, as well as
your customer.
22. Content Syndication
Content syndication is where you offer your content in different forms.
These forms include articles, videos, images, and audio. In other words,
it's any way that content can be recycled.
23. Ad Swaps
Ad swaps allow you to build your list more quickly. You can either
exchange ads using solo ads or swapping ads on thank you pages.
24. Directory Submission
There are plenty of both general directories and specialized directories
on the internet. These directories allow you to build backlinks to your
sites.
25. Firesales
This is just one of the many forms of a joint venture. It allows you to
make a lot of money quickly.
26. Pay Per Click
Pay per click is usually considered a paid technique. If you know where
to look, you can find tons of free credits to test your campaigns first.
27. Copywriting
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12. Most wouldn't think of copywriting as a marketing technique. However,
if you write an ad or sales letter that increases your response, you've
made money you wouldn't have made if you hadn't used effective copy.
28. Viral Marketing
This is definitely the hardest way to market. Getting others to spread
your message isn't something you can control. The key is to create
something that others are willing to share.
29. Teleseminars
Teleseminars are one of the most personal ways to market because they
allow you to talk to your readers. They're also very effective because
they are so personal.
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13. Free Ebooks
One of my favorite ways to promote my business is to give away free
ebooks. The reason is that there are so many ways to do this, and it's a
great way for the subscriber to determine if you can provide a solution to
his/her problem.
Although sometimes this technique has often been overused, it's still an
excellent way to promote your business provided you follow a few simple
guidelines.
If you want to get the most from your promoting free ebooks, here are
the steps you need to take:
1. Write a quality ebook.
This seems pretty obvious, but it's really not. Some people will use their
ebooks as just an upsell. They provide no real information. What's
unfortunate is that ebooks like this just get deleted.
You don't have to reinvent the wheel. There are plenty of ways to create
your content without writing it yourself. What's key here is offer
information your potential customers want. Give them a taste of what the
full blown product is like and how it will solve their problems.
2. Include "vital" information in your ebook.
Include things like contact information, as well as links back to your site
or to the product. Make sure your links work, and that they're pointing
to the right place. Just don't include too many offers. One or two is
plenty. Write several short reports promoting different products. You'll
get more mileage that way.
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14. Free Ebooks
3. Offer your ebook in different formats.
Different readers will want to consume your content in different ways.
Turn your ebook into a video, audio, podcast, and even a PowerPoint
presentation. The more ways you present your material, the more places
you have where you can post it to promote it.
4. Submit your ebook to the ebook directories.
Ebook directories will be one of the first places readers will look for your
content. There are some top notch ebook directories out there that get a
lot of traffic. Make sure your ebook is included.
5. Submit your ebook to the software directories.
Most won't consider submitting here, but it's actually easy to do. All you
have to do is create a what's called a PAD file. Upload it to your server
and then submit the link to the Shareware Professionals website. Your
ebook will then get picked up by 100s, or even 1000s of software sites.
6. Consider an ad swap with another list owner.
An ad swap is where you exchange solo ads with another list owner. You
mail their ads to your list, and they mail your ads to theirs. You'll need a
list of about 500 to get started, so make sure you're list building while
you're promoting.
7. Write a press release to announce your new release.
Make sure what you're doing is news. The whole thing with free ebooks
has been done. Look for a special hook that makes your promotion
different and then promote it.
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15. Video
Video is one of the absolute best ways to market your business online
because so many people love them. It's so much easier to explain how to
do something when you use a video to market your business.
Video sites are also very popular. Besides the fact that YouTube was
bought for several billion by Google should tell you that. Regardless, it's
an excellent way to market your business, and if you're not much of a
writer, then you can still create good content that your users will love.
Also, if you're an actor, musician, performance artist, or anyone that
does anything that's even remotely visual, this is a great way to promote
your stuff.
To get started, the first thing you'll need to do is sign up for some video
site accounts. There are tons of video sites out there. What's important is
that you make sure you sign up for sites where it would be a good place
for you to promote. You don't want to try putting business videos on an
adult site, and you don't want to violate the terms of service for the site
you're using either.
The best way to find video sites to market on is to do a search in Google.
You also want to make sure you tie your video promotion to your social
media promotions, so make sure you post your videos to your social
accounts like Facebook and MySpace too.
Once you've found several sites to market on, then sign up and complete
your profiles. Include a link back to your website and any relevant
information you think should be on your profile. Make it look
professional. You want to make a good impression on those who visit
your page, and you want them to go your website for more information.
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16. Video
Next, create a video to submit. Write a good title and description, and
choose tags to add to your video page. Make sure you include keywords
that are relevant to your video. Don't make up keywords just because
you want to connect with a certain market. Untargeted marketing is a
complete waste of time, like spam. I mean seriously, who falls for that
anymore?
Submit your video. Check to make sure that everything is working. This
should be a no brainer but some don't do it. When you're satisfied with
your submission, then create new videos and start the submission
process over again. Remember, search engine optimization is critical to
your success here. You want to make sure you do it. Also, the more
quality targeted videos you have to promote you, the better. Just don't
forget to cross promote them on social sites as it will get you even more
traffic.
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17. Ezines
Ezines are an excellent way to market your business online because they
will help you in two ways: 1) They allow you to create valuable content
for your visitors to your site and make your visitors want to stay, and 2)
by submitting your sites to the ezine directories, you can build valuable
backlinks to your site and improve your rankings in the search engines.
However, before you start thinking about that part, the first thing you
need to do is develop a concept for your ezine. What will your ezine
discuss, and what will be the format? Will you offer it in PDF, text,
HTML, etc? Format used to be a bigger concern than it is now, but
technology has evolved, so it's easier than ever to format your ezine into
just about any format, or even convert it from one format to another.
The next step is to develop your content. You want to have at least a few
weeks worth of content so that you have additional time to find new
content as you go. If you're organized, and you have a good idea of what
information you'll be offering in your ezine, then putting it together each
week or each month won't be a problem at all. If your topic is evergreen,
then you can load up your autoresponder with content and then send
updates and special offers as you have them.
And speaking of autoresponders: if you want to offer a quality newsletter
to your readers, offer your ezine through an autoresponder. You don't
want to have to hassle with subscribes and unsubscribes, and your
readers don't have to worry that you're a spammer because they're
having to send their unsubscribe requests to some fake Gmail email
address.
Use an email address off your domain. It makes you look more
professional. Gmail, Yahoo, etc. are fine for personal email, and in fact, I
actually pay for my Yahoo so I have an online office. However, when I
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18. Ezines
send email to my readers, the email address I use always comes from my
domain.
When you've created your content and loaded your autoresponder,
create a lead capture page. This is simple and can be done with lead
capture page software. Upload it to your server on your domain, and
you're ready to go.
Write a description and title for your ezine and submit to the ezine
directories. There are plenty of them available, and it's usually free to be
included. Make sure you read the instructions for each one so you
include all the relevant information. This will get you subscribers, but it
will also attract writers who are willing to create content for your ezine
absolutely free.
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19. Articles
Of all the methods I've ever used to market my business online, the most
effective has always been article writing. The reason is that the internet
is a content driven medium. Although articles are only one type of
content available on the internet, it's the easiest way to make
comparisons, offer product reviews, and make your website sticky.
Article writing really isn't as hard as you think either. Unfortunately,
most who consider using article writing don't because they remember
what it was like in high school English, and they simply can't imagine
throwing themselves out there and facing the criticism.
Here's what you need to know: although there are those out there who
will criticize your writing, seldom are they people who actually write.
Besides, they're reading you. Are you reading them?
Don't get me wrong. Valid criticism is good but all too often I've seen a
lot of criticism that was not only unfair, it was unwarranted and sounded
more like sour grapes than anything else.
Now, although there are many ways to write an article, and you should
test them out (different types of articles need different formats), the
simplest article to write is called the list or the recipe.
These are actually two different formulas, but they're so similar that I
can explain how to do one, and you'll immediately know how to do the
other.
With a list, you simply offer a list of things that go together: tips, secrets,
strategies, ideas. etc. They are all related ideas to a specific topic. A
good example of this is the article series that this article is a part of: "29
7

20. Articles
Ways to Market Your Business Online for Free." In that article I provide
29 different free ways you can market your business online.
Once you write out your list of related tips, then all you do is write two to
three different sentences for each tip. Write a beginning and conclusion,
as well as a resource box, and you're basically done. One thing I would
highly recommend you do though is make sure you research your
keywords prior to writing your articles. If you don't, they you may end up
using the wrong keywords for what you're doing.
The recipe allows you to offer step by step directions for doing
something, similar to a food recipe. Do each step in a specific order, and
before you know it, you have created whatever the article tell you that
you will be able to create.
Article writing is not only an easy and effective way to market your
business, but you can use it to help you build great content for your
websites too. Use it to make your sites "sticky," and you can drive traffic
automatically for years to come.
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21. Blogs
If you like to write, and you're looking for a way to market, build an
internet presence, and make money at the same time, blogging is the
perfect way to do that. One of the reasons is that blogging allows you to
move past website creation. Once you set up your blogging platform,
then you can focus on the writing and content creation. You build your
site as you go, but you separate your content from your design. This
allows you to change your site design at any time, but you're not
spending a lot of time on the technical aspect.
Blogs are also search engine friendly. The search engines love them, and
they tend to rank highly. That's why it's not uncommon to see one page
websites ranking highly in the search engines. You can't always tell from
looking at the site unless the site owner left the "powered by" tag in the
footer, but if you look, you'll discover that many of these sites are built
on the Wordpress platform.
The first step you need to take to get started is to decide what the topic
of your blog will be. If you think you may change the topic of your blog
down the road, you may want to consider buying your name for your
domain or buying a rather generic domain. This will allow you to more
easily change your site in the future if you decide you're no longer
interested in your topic.
Otherwise, consider buying a domain that has your keywords in it. In the
case of branding, seriously consider buying your name. This will help
others to see you as an expert provided you provide good content.
Whether you're selling your own products or someone else's will have an
impact too.
Next, choose the type of products you'll be offering. You have a lot of
flexibility here because you can market both your own products and
9

22. Blogs
others' products. In fact, you can write about just about anything that
you want. This allows you to build multiple streams of income from one
site.
Once you've chosen your topic and products, then the next step is to
choose your platform. The most popular platform is Wordpress self
hosted, but there are other good places to publish blogs if you don't have
any money to buy domains and web hosting. Blogger is a good choice as
is the free version of Wordpress online. (Although Wordpress is free,
you'll need to purchase hosting and domains if you want to be seen as a
professional as well as a real business.)
What platform you decide to use is up to you. Once you set up your site,
start creating content. You're not limited to writing either. You can add
videos, images, and audios if you like. You may even want to consider
podcasting. Whatever you do, make sure your blog is a rich content
platform your visitors will use.
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23. Search Engine Optimization (SEO)
SEO, or search engine optimization, is where you prepare your website
to be indexed by the major search engines. How well you prepare your
website will determine how well your website performs in the search
engines. What I mean by this is how well your website ranks and
whether or not it is found in the first page of the results.
Now, there are a lot of techniques you can use to optimize your website.
This article is not all inclusive. I will outline the basic techniques, as well
as talk about on page and off page optimization.
First, on page optimization is where you optimize the elements of your
page. You do not optimize a website for the search engines; you optimize
a page. It's one of the reasons why you'll have different pages ranking
for different keywords.
Start by selecting keywords before you create your website and optimize
each page for a different keyword. This will allow you to rank for
multiple keywords instead of just one or two. This gives you a chance to
get more traffic because you have more opportunities for first page
rankings, and this traffic will be targeted.
Next, write keyword rich content. Include good titles, meta keywords,
and descriptions. Although these elements won't help you with your
search rankings, per se, it is what searchers will see when they find you
in the results. You want to give them a reason to visit your website, so
writing good descriptions will help with this. (You can get software that
will help you with optimization, so it's worth it to invest in this type of
software and get rid of the guesswork.)
Off page optimization relates to factors outside of your website. This
includes things like linking. When another website links to your site,
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24. Search Engine Optimization (SEO)
these links are like a vote for your page. Linking is probably one of the
most important factors because it affects Google Page Rank. Page rank
is how Google decides how important the page is. Page rank is usually
the result of having a lot of links pointing back to your page.
The most important thing you can do here is to take care of your search
engine optimization as you build your site. Don't wait until you have built
it and then decide to optimize it. It will make it a lot harder for you to
optimize for the search engines once your site is built because you'll
have to rewrite a lot of content. Try to write SEO optimized content as
you go.
Although search engine optimization is important to building sites that
rank well in the search engines, I would highly recommend you use other
marketing techniques besides this one. Search engines don't buy
anything. People do. Remember that when you're marketing.
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25. Linking
Linking is an internet marketing technique that is related to search
engine optimization. It is one of the most important ways you can market
your business when marketing in the search engines. As an internet
marketing technique though, it is very effective in its own right, and you
should consider making it an important part of your marketing plan.
Most people who use this technique to market do it wrong. The reason is
that most people who use it, especially those who use blog comment
blasters and tools like that, blast their fake comments out to thousands
of sites without bothering to see where these comments are going. (I
know this because I used to get those comments until I figured out a way
to block them.)
If you want to get the most from your linking efforts, you'll want to learn
how to do it right. (Having one link from a top quality site will carry
more weight than hundreds or thousands from low quality unrelated
sites.) Of course, the most effective way to do this is to start an affiliate
program. Since most affiliates won't cloak their links, you'll have tons of
links pointing back to your website. This is how Corey Rudl once made
his website Marketing Tips rank so well in the search engines for the
term internet marketing.
However, if you don't own your own products, or you're not interested in
creating your own products, or, if you're an author who puts your
products on Amazon and can't build backlinks, then this is probably not a
practical solution for you. You'll need to come up with other ways to
promote.
Before I mentioned blog comments, which is only one way of building
backlinks. The key, or secret here, is to find blogs that are "do follow,"
post thoughtful comments, and keep doing this to build up links.
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26. Linking
Although this will take awhile, it's worth it because not only do these
links help you rank better in the search engines, but other people will
read them if they're well written.
Submitting to directories is another way to build backlinks. Mix it up by
submitting to general directories, as well as topical directories. Search
engines are also a form of directory so make sure you submit your
content there.
One of the most important things I want to stress here is that search
engines don't buy anything. People do. Tailor your marketing efforts
towards those who will buy your products. You want to build a
relationship, and spamming people with useless comments or useless
email won't make the sale. Yes, there are those who are new to the
internet who will fall for this. Unfortunately, they'll end up getting ripped
off before they learn, but for the most part, this type of marketing
doesn't work, so don't do it.
What's most important to remember here is that you want to link to sites
that are relevant to yours. For example, if you own a health site, don't
waste your time building backlinks from internet marketing sites. You're
wasting your time. Although general sites, like article directories are
good, or social media sites, like Facebook, if the site is related to a
specific topic, stick to the topic.
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27. Email Marketing
If you've been in business for any length of time then you've probably
heard this: "The Money is in the List." I know it sounds cliché, but
imagine sending out an email and then earning $20,000. It's been done.
If you have enough people on your list, and you have built a relationship
with these people, it's possible to get a high return on your mailings to
those on your list.
Now, in order to get the most from this marketing technique, you'll need
to first build a list. You can use the other techniques in this series to help
you do this. These techniques include article writing, forum marketing,
free classifieds and others.
Once you have built your list, then you'll want to start marketing to these
subscribers. Mixing up your content and offering both content and sales
messages to them will help you build a relationship with them.
Another recommendation I would make is that you don't mail more than
twice per week. If you mail too often, you'll overwhelm your readers. If
you don't mail enough, then what will happen is that your readers will
forget about you. Then they'll think that you're spamming them even
though they signed up for your list.
An important point I want to make here is this, and you'll find this often
happens with those who are new to the internet, or those who don't
know how to use the internet: sooner or later you will be accused of
spamming them. You can try to explain to them that because they signed
up for your list and confirmed their email addresses, it's not spam. By
confirming their email addresses, they have agreed to receive email from
you.
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28. Email Marketing
Now, what I've learned from this is that even if you explain this to them,
you're wasting your breath. They won't get it. The best thing to do is
simply delete them from your list. I usually block these people from
resubscribing to my lists. Then I avoid having possible spam complaints
down the road that could cost me my business.
When you are constructing your emails, you'll want to use two different
types of emails: content and sales. A content email can be a link to a blog
post, an article, a free gift, or anything that helps your readers get to
know your business better. You are giving them value and adding value
to your business.
Sales emails are slightly different, and you'll need to learn how to write
these. This includes having a catchy effective headline, short sales copy,
and a call to action. The biggest reason you want to keep it short is so
that you avoid getting your email trapped in the spam filters.
Let me emphasize here that you want to make sure you build a
relationship with your readers. They will be more receptive to your
offers, and you'll make more sales. Also, make sure that the marketing
you are using is targeted. You don't want people joining your lists who
aren't interested in your offers. These people won't respond, and if you
have a limit on the number of subscribers you can have on your list the
way I do, you don't want that dead weight on your lists.
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29. Giveaways
One of the easiest ways to start a business and market it is to use free
giveaways. The reason is that free giveaways will help you build a list,
the websites you build are simple, and you can either use affiliate
programs to earn income from the lists you build, or you can even create
your own products.
It's really easy to get started with this too. There are tons of free
giveaways available, and once you get involved in your first giveaway,
you'll continue to receive emails that tell you about the latest free
giveaways.
One important point to keep in minder is that you want to find a list
building partner who won't bombard you with email. Unfortunately,
some of these list owners like to bombard their list partners with emails.
If this happens, then unsubscribe, or delete the emails. Once the
promotion is over, I would also recommend you delete your membership
too. This will keep you from getting additional email.
Now, you can find these giveaways by doing a search in the search
engines. Sign up for as many as you can. If possible, try to upgrade in
one or two because it will help you get additional traffic and list
subscribers.
To set this system up, you'll need a lead capture page, a download page,
a giveaway offer, a sales offer, a domain, and web hosting. If you have to,
then use free services, but it's better to use paid resources. Ask around
to find out what others are using. It's best to buy based on the
recommendations of others.
Once you have your domain name and web hosting set up, then create
your lead capture page. The lead capture page is a squeeze page/list
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30. Giveaways
building page. This is where visitors will go to see your offer. They have
a choice of either subscribing or leaving, nothing else.
Once the person subscribes to your list, he/she should be taken to a page
that has your paid offer on it. This is their first exposure to your offer.
Make it something that's inexpensive. This allows you to get sales more
easily, monetize your list building, and make money while building your
list.
When the subscriber confirms his/her subscription, then he/she should
be taken to a confirmation page. Make the offer again. Put your
downloads at the bottom of your page so that subscribers have to scroll
through your offer first.
Include clear instructions on the page as to what subscribers are to do.
It is unfortunate that even when you include instructions people will still
get lost on your page.
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31. Forums
Although forum marketing is one of the oldest ways to market, it is still
one of the most effective. The reason is that it allows you connect with
rabid fans who are interested in the same topics you are. By connecting
with those who share the same interests you do, you have an opportunity
to build a base of rabid fans for your products and services. This is one of
the secrets to creating a six figure business.
Before you start marketing with forums though, you'll want to do some
preparation. Your first step is to start by finding forums on your topic.
This is really easy to do.
Do a search in your favorite search engine for your topic plus the word
forums. For example, if your passion is gardening, then you'll want to
search for "gardening forums" (without the quotes). There will be a few
things you need to look for in order to find the right forums to market
on.
1. Look for forum networks. A forum network is a site that offers
users the ability to create a forum. These sites get a lot of traffic, and
down the road you may want to either create your own forum or look for
other, or similar forums to market on. You'll find a wide variety of topics,
so simply browse these sites to find what you're looking for. (An example
of this type of site is CreateForum.com. I am not affiliated with this site,
but it was the first site I found in the gardening niche that was actually a
forum network.)
2. Look for sites that have a lot of members, posts, and activity.
The most important factor here is activity. You can have a forum that
only has a few hundred members but is very active. A lot of activity
generates a lot of posts. Posts are content for the search engines. This
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32. Forums
content gets indexed by the search engines and exposes you to a much
wider audience.
Once you have found several forums that meet this criteria, select four
or five. These will be the sites you will start marketing on. (You can
always go back and choose other forums to market on later as you build
up your marketing using these sites.)
Complete your profile. Try to add a picture if you can. Don't create fake
profiles. Be real. No one wants to do business with someone pretending
to be someone else. If you're found out, it will damage your reputation,
and makes you look like a scam artist. Be who you are.
Add your signature if the system allows you to. A signature is a short
blurb about your product or service and includes your link. I suggest you
give away a freebie to build your list and then recycle your traffic. This is
how you will advertise your product. Make sure you read and understand
the forum guidelines first before creating your profiles or posting. If you
don't, you could end up being thrown off the forum, and you will have
wasted a lot of time building your profile for nothing.
After that, just go to the forums you have chosen and get involved.
Connect with others, build your reputation, and you'll build traffic and
sales.
20

33. Social Marketing
Social marketing is actually a combination of techniques. This includes
everything from blogging to video marketing. You also have social sites
where you can connect with others. Facebook, LinkedIn, MySpace and
others are examples of these types of sites.
The first thing you will have to decide is which techniques you want to
use: blogging, video marketing, social bookmarking, social sites. You
may use one or all of these techniques, but what's important to
understand here is: 1) these techniques, although effective, can be time
consuming, and 2) what makes all these activities social activities is that
they are interactive. If you're not really a social person, then you may not
want to use these techniques.
The next step is to look for sites where you can perform these activities.
You're probably already familiar with sites like Facebook and Youtube,
so go ahead and sign up for these sites. Complete your profile, and make
sure you add links to your websites to your profile. You will also want to
go out and start making "friends." Connect with those who are interested
in the same things you are. You are looking for targeted traffic to your
offers, and the easiest way to do this is to find those who are interested
in the same things you are.
If you want to find more social sites to market on, consider doing a
search in Google or another search engine. You may also want to
consider browsing sites like Alexa as this site will show you the most
popular sites on the internet. You'll also find information on sites by
topic. This allows you to find sites that are related. This makes it easier
to find what you are looking for.
A big consideration here should be to look for sites that are related to
your topic. For example, if your topic is internet marketing, or network
21

34. Social Marketing
marketing, you may have a better chance of connecting with those who
are interested in your topic than if you had chosen Facebook. The reason
is that Facebook is a large site with hundreds of millions of users. You
have people who are interested in just about every topic you can
imagine. It's easy to get lost on the site, and your marketing message
can also get lost.
Regardless of which sites you choose to market on, there are a couple of
things you will always make sure you do. First, make sure you create a
profile. Allow others to get to know you. Second, add your photo. This
will make it personal, and it will help your visitors get to know you and
want to connect with you.
22

35. Branding
If you want to use branding as a way to make others remember your
business, you will need to create some type of association so that your
visitors will remember your business in a certain way. Developing a
campaign from the beginning will help you build this awareness over
time.
There are a lot of different elements you can use to create this effect, but
these are the most important: name, logo, tagline or catchphrase,
shapes, graphics, color, sounds, movement, smells, or taste. You can
choose one of these elements or a combination of these elements to
create your campaign.
In order to make your branding campaign successful, you'll need to have
a plan. You'll want to choose a particular element of your business that
you want to brand, and then begin working on that brand.
For example, you choose to brand your business by using a logo. This
helps your visitors remember who you are so you want to make sure that
you design something that is simple yet memorable. When creating your
design, you want to make sure that you are using colors that fit with
your business and contribute to the overall design.
It is essential that you understand the meaning of colors because
different colors mean different things to different cultures. You want to
choose the right colors so you send the right message. It is easy to
determine this information by simply doing a search on the internet and
then choosing colors based on your message.
Consider your design. This represents who you are, and you want to
make it memorable. Keep it simple, but don't be afraid to try out new
things so that you can get the design you want. You can search the
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36. Branding
internet for logo designs and use these designs to help you create the
design you want. Don't copy. Incorporate what you learn into your own
design.
Let me caution you here: unless you're good with creating graphics, I
would advise you not to create your own graphics. Hire a graphic
designer to do this for you. Although it will cost you some money, you'll
get a design that you are satisfied with. It will look professional.
Remember, this is a reflection of you and your business. You want to
make sure that your business is properly reflected here.
One final consideration here is that you may want to create a short and
catchy slogan for your business. Do a search in the search engines to
make sure no one is using your slogan.
When you've created your designs, then start using them on your
stationary, in your websites and in all your marketing materials. As you
continue to use these materials, it will help others associate your
business with your design, and they will remember you.
24

37. Joint Ventures
Joint ventures are one of the fastest ways to profit on the internet once
you get everything in place. It is as simple as sending out an email to
your joint venture partners and then sending out emails to your list when
the time is right.
However, in order to create an effective joint venture that will make you
money, you need to make sure that you do a certain amount of
preparation. It is important to get this part right. Get it wrong, and you'll
end up doing all your marketing yourself and you'll alienate potential
joint venture partners.
Now, before you start contacting anyone, you want to make a plan. In
this plan you will want to your marketing plans, affiliate program, and
emails you will send to potential joint venture partners and your list.
These emails are especially important because you want to your joint
venture partners to accept your offer.
When writing your email, you can create a basic template. This will
include everything that you want to tell your potential partners. This
includes your offer to them. What will you offer them to make them join
you? You want to show them the benefits of doing business with you. You
want to offer incentives.
Incentives includes higher commissions than you pay your affiliates, as
well as bonuses for them to give their buyers for buying from them.
Make sure your commissions are high enough that they're worth it for
your partners to participate. The higher the commissions the better. If
you're selling a membership, then recurring commissions can be an
incentive, as well as generous commissions on your upsells.
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38. Joint Ventures
You will also want to offer pre written sales materials. Make sure they
are professionally written and will get high conversions. Consider hiring
a copywriter with a proven track record to create these materials for
you. Although it may cost you quite a bit, it's worth it because you'll get
a higher return in sales, and you'll easily make your money back.
Selecting partners is not so easy as developing your offer. Start with
sites that allow you to create joint venture partnerships. Search for joint
venture forums. These forums also have members who are looking for
partners. Consider doing a few partnerships with others first before you
ask others to participate in yours.
Use social sites to connect with others. Because these sites are
searchable, it's really not that hard to find people who fit your
parameters for a partner. You can search by industry or keyword. This
also works with the search engines because you can use them to help
you find websites that may want to partner with you.
Once you have found your partners and set up your deal, then you'll
want to promote. Now that you have all these parts in place, you'll be
able to set up deals in days instead of weeks. This will allow you to make
money quickly, and you'll be able to print money on demand.
26

39. Affiliate Marketing
Affiliate marketing is as much a money making technique as it is a
marketing technique. The reason is that this isn't just a way to promote
products, it's a way to market your business.
So, what is affiliate marketing? Affiliate marketing is where you market
others' products for a commission. This commission can be as little as
four percent, in the case of a company like Amazon, or it can be as high
as 100 percent. Generally when a company offers this much commission,
it is offering a more expensive backend offer so that it makes money.
There are different types of affiliate programs you can market to make
money online. These include CPA (cost per action), CPC (cost per click),
and pay per sale. How much you make from CPA always depends on the
offer. You could make a small amount for collecting emails, or you could
make a large commission for making a sale. Cost per click offers are
usually offers like Google Adsense, where you get paid a specific amount
whenever someone clicks. On a pay per sale, you get paid whenever
someone buys.
There are also different ways to make money from your offers. You can
choose to offer one time sales or memberships. With one time sales you
can quickly earn cash by offering a low cost offer on the front end. With
a membership, you continue to get paid over and over for the duration of
time the person is a member of the site.
The key to making a lot of money from affiliate offers is to first set up a
sales funnel and then make yourself different. Your sales funnel is
similar to the type of sales funnel that a product owner would set up.
First, you create a free offer on the front end. Offer a free product to get
the subscriber's email. This allows you to build a relationship with the
visitors. Subscribers tend to buy from those they trust online, so if you
27

40. Affiliate Marketing
have a relationship with the person, that person is more likely to buy
from you.
To build a relationship, you offer solutions to your subscribers. Send
them valuable offers, as well as articles and other free stuff to show
them you are interested in helping them. Mix up your offers with
content. Give before you get and let your subscribers know that you
consider them to be important because they are. Without them, you can't
make any money. It's costs more to acquire a new customer than it does
to market to your current customers so make sure you treat them right.
You may also want to consider creating special offers and offering
bonuses to your subscribers. This works particularly well during a
launch of a new product, and it's a great way to make yourself different.
Video is one of the absolute best ways to market your business online
because so many people love them. It's so much easier to explain how to
do something when you use a video to market your business.
28

41. Affiliate Program Management
Although having your own affiliate program can be time intensive, it's
also a great way to increase the amount of money you are making very
quickly. The reason is that affiliates will market your business in places
you haven't considered, but they will also allow you to use major
leverage in order to get the word out about your business.
It's not enough to offer an affiliate program though. There are certain
things you will need to do in order to get super affiliates to join your
program, as well as keep your affiliates active and motivated. The truth
is, only about 20 percent of your affiliates will actively promote your
program. Most affiliates will try your program for about 30 days and
move on.
Here are a few things you can do to help your affiliates:
1. Offer a list for them. On this list you will send them updates,
training, and other resources to help them stay motivated and make
money. You may also want to consider sending them marketing
materials as well. If you have an upcoming promotion, it's a good time to
let them know.
2. Create brandable materials for your affiliates to give away.
When your affiliates can brand free ebooks, software, and other tools
that promote your business, they are more likely to give them away. This
is a simple way for you to create a viral marketing campaign for your
business. Viral marketing campaigns can continue to market your
business long after you create them.
3. Build a training area for your affiliates. You can offer a free
training course, promotional downloads, access to statistics and other
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42. Affiliate Program Management
resources your affiliates may need. Keep this area fresh so affiliates will
visit often and let them know it's available.
4. Consider offering contests from time to time. Allow affiliates to
earn your products for making a sale. This gives everyone an opportunity
to be a "winner."
5. Offer your affiliates special deals on your products. This allows
you an opportunity to make a little extra cash, and your affiliates will
appreciate you offering them a better deal.
Once you set up your affiliate program, you will want to promote it.
Submit your program to the affiliate program directories. This will help
your program get found. Offer a generous commission to affiliates so
they are more likely to want to join your program. Include products at
different price points so they have more opportunities to earn. They will
appreciate your efforts to help them, and you'll earn more money too.
30

43. Free Classifieds
If you are new to internet marketing, there is no better technique for you
to use to market your business online than free classifieds. The reasons
are really simple.
First, it's one of the most simple ways to market online. Most people
understand classifieds because they have used them in the past. What I
mean by this is that they're familiar with classifieds because we've all
read the local newspaper at one time or another.
Second, it's a simple method to use to market your business. All you have
to do is choose a product you want to market (either an affiliate product
or your own), and then write a classified and post it. Before you do this
though, it's it a good idea to keep in mind that some sites may not accept
ads for affiliate programs. So, the best way to avoid this is to build a list
instead. What this will allow you to do is to recycle your traffic. By
building a list, it allows you to build a relationship with those you are
marketing to. It's much easier to sell to those you have credibility with.
The first thing you want to do is to create a subscription page. You'll
need something free to give away, as well as a subscription page and an
autoresponder. (If you can't afford to use a paid version of the
autoresponder you can search for free ones in the search engines.)
Create your squeeze page (subscription page) and then upload it to your
hosting. Get the link for this as you will need it when you post your ads.
Once you have acquired the tools you need and have set everything up,
the next thing to do is to write your ads. You will want to follow the AIDA
formula:
A - Attention
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44. Free Classifieds
I - Interest
D - Desire
A - Action
Now, I won't explain here how to completely write your ad, but I will tell
you that you need to focus on the benefits of your offer. The purpose of
your ad is to get your readers to click through the ad to your site and
subscribe to your list. This way you can start marketing to your list.
Your next step is to do a search in the search engines to find free
classified ad sites to post your ads. There are many classified ad sites
available, but craigslist, Backpage, and Ebay Classifieds are all good
choices as they get a lot of traffic.
Write multiple ads and post them in different cities. Always make sure
you test your ads to see which ads perform best in which cities. The
more ads you have circulating, the more chances you have to connect
with those who are interested in what you have to sell.
32

45. Social Bookmarking
Social bookmarking is an important component of search engine
optimization. The reason is that many of the social bookmarking sites,
like Reddit and Digg, are high ranking websites with lots of page rank.
By posting your websites to these sites, you can build valuable page rank
for your website and rank higher in the search engines.
Before you start posting to these websites, you'll need to understand
how they are work, and then you'll want to craft descriptions, as well as
keywords, that will help your website rank well. Just think mini news
story.
The first step here is to do a search in the search engines for social
bookmarking sites. Reddit and Digg are the most popular, but there are
plenty of others available to you. Sign up for an account with each site
that you are interested in posting to. If the site allows you to create a
profile, make sure you create one. This may allow you to promote
additional links. Since this is a really passive traffic strategy, it's worth it
to take the time to do this additional preparation.
The next step is to determine what keyword tags you will use, as well as
the story description and title. Since these sites are often "mini story"
sites, you'll want to create a newsworthy type of story, but make sure
you include your keyword in both your title and description. Write your
mini story to the length of the description you are given and then include
a call to action.
Why include a call to action? Because readers are more likely to click on
your link if you do. You want to get the click. Although backlinks are
good, and they will help you rank well in the search engines, it's no good
if no one visits your site. One important point to remember here is that
even if your site ranks well in the search engines for the keywords you
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46. Social Bookmarking
are ranking for, it doesn't mean that you are getting a lot of traffic. You
want to write descriptions that make readers want to visit your website.
Now, one way to help you get the most from this marketing technique is
to look for free submission tools that will help you submit to top sites.
These types of tools are available. All you have to do is search for them.
These tools can help you get your submissions done quickly and easily,
so it's worth it to look for them. It will also help you post to the top sites,
the sites that will give you the most traffic and link juice.
34

47. Memberships
Some may not consider memberships as a way to market your business.
However, there are actually several different ways that you can use to
market your business with memberships.
First, you can use a membership as a bonus for buying your products.
This will allow you to build a list with it and offer additional value to
whatever you are promoting. This is particularly useful if you are
marketing affiliate programs. This is because it's important to make sure
you make yourself different from everyone else who is marketing the
same programs you are. A membership is a wonderful way to build
additional value into your offer.
You can also promote it as a free membership and use it as a way to
build your list. Once you have built a list of members, then you can
market to that list on a regular basis. The value is that you have a list of
members that is targeted and interested in what you are offering.
Don't underestimate the value of lists. Lists allow you to recycle your
traffic. Building a relationship with those on your list allows you to
increase your conversions because most people won't buy from those
they don't know unless they really really want the product badly. Build a
relationship with your list, and you'll make more sales.
Now, the other side of the coin are membership sites where you may
market your business. These are the types of sites we want to
concentrate on. If you have a free membership site you are marketing, as
I do, then that's great because it gives you an incentive you may use to
get your visitors to visit your website or business.
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48. Memberships
Some examples of memberships that allow you to market your business
are social sites like LinkedIn. There are other sites like traffic exchanges,
safelist sites, and others where you may join to market your business.
In order to get the most from these sites, here's what to do:
1. Decide how you want to market your business first. If you want
to use forums, or in the case of a site like LinkedIn where you join
groups, then you want to look for memberships that offer you that way to
market.
2. Determine whether you need to spend any money on your
marketing memberships. Sites like LinkedIn offer upgrades, and so
you can use these to help you get ahead faster. If you don't have the
money, don't worry about it. Most will have a way for you to market for
free when you're first starting off. Market for free until you get to a place
where you can upgrade and then upgrade to speed up your results.
36

49. Offline Marketing
There are about as many offline marketing techniques as there are
people. It really depends on you and your imagination. Although I would
recommend that you take the time to brainstorm your own ideas here,
there are a couple things you can do from the beginning that will get you
results.
Although this first technique isn't completely free, it is the first
technique you should do. Buy business cards. For just a few dollars you
can buy a huge box of business cards to give away. To make this
technique effective, make sure that you keep your business cards simple.
Include the most important information on your card: your name,
website address, and exactly what you do. Make it catchy. You want to
grab attention with what you say.
You're probably wondering what to do with all those cards once you have
them. Simple. Give them away but don't just give them to anybody. You
want to give them to those who will want what you have to offer. The
easiest way to do this is to use a website called Meetup. This site allows
you to search for meetings on every topic you can imagine, from
business to church. There are all types of niche groups you can join and
connect with others.
To get started, choose meet ups in your area, relevant to your niche.
Don't be pushy when giving your business cards away, but make sure
you take them with you. The results could be far more than you expect,
especially if you connect with someone who could become a potential
business partner for you. You never know how that person could possibly
help you, so don't discount this technique. It can be very effective. Keep
business cards with you all the time as you never know when you might
meet someone who can help you.
37

50. Offline Marketing
Another technique you may want to consider is fliers and signs. Fliers
can be very effective, especially if you deliver them to the right places.
Here's an example: Let's say that you sell a product that shows college
students how to get more financial aid. Consider putting these types of
products on bulletin boards on a college campus. If you're not near a
college campus, you may be able to outsource this type of task. What's
most important is that you make sure you distribute your fliers and signs
where they are appropriate.
Offline marketing techniques are only limited by your imagination.
What's most important is to go where your customers are, and then give
them what they want.
38

51. Relationship Marketing
Relationship marketing to me is really somewhat hard to define because
there are really so many ways to do it. If you have built a business
online, then there are certain ways to do it for this medium. It includes
blog posting, email marketing, viral marketing, and any way that you can
connect with your visitors and customers.
The point is that you want to build a relationship with your customers,
especially if you own a business you run online. This is because
credibility online is earned, and you will have to earn that credibility in
order to keep your customers and readers happy and connect with them.
There are so many scams online, and so many people are skeptical. To
avoid this, do what it takes to connect with readers and customers, and
they will stay loyal. Word of mouth marketing is effective.
Now, to build a simple relationship marketing campaign, you will need to
do three things. First, let's start with your blog. Can your customers and
readers easily connect with you?
This means offering email and RSS subscriptions, as well as offering
audio if you can. Audio is important. I have customers who are blind, and
this is the only way they have to get my blog posts. What I'm saying is to
consider the needs of your customers. Make your content easily available
to them.
Next, you'll want to think about your email marketing. You want to stay
in contact with your customers and readers. This means developing
email marketing campaigns for them.
Here's how to get started:
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52. Relationship Marketing
1. Decide what types of content you will want to send to them.
Don't constantly bombard them with emails. If a marketer emails me
every day, I don't stay on his/her list for very long. The reason is that I
simply don't have time to read all that email. Once or twice a week is
plenty. You will want to mix up your content. Send them articles, blog
posts, videos, and sales emails. Mix it up. A 50/50 ratio of half sales
content and half content is a good place to start.
2. Email your readers regularly. Don't go months without sending
emails to your lists. Try to email them regularly. Usually once or twice a
week is fine. Develop the types of emails I mentioned before. You can
use an autoresponder system and fill up your que with emails to send to
them. Once you get your campaigns set up, your emails can run on
autopilot.
3. Test and track your efforts because you want to make sure that
what you are doing is working. This will help you in planning future
marketing campaigns.
The final technique I want to mention is viral marketing. This type of
marketing is much more difficult to achieve because it takes rabid fans
to make it happen.
One technique you can use to make this happen is to develop an affiliate
program for your business and create brandable materials others can
give away. Develop a relationship with your affiliates and keep them
motivated. This is the easiest way I know to make this happen, and it will
help you put your marketing on autopilot.
40

53. Press Releases
Press releases are one of the simplest ways to market your business
online for free. There are many reasons, but the most important one is
that you can bypass the media and connect directly with your readers
and customers. That doesn't, however, mean you should neglect the
media. The media will get your news into places you cannot reach, so
you want to make sure that you treat the media with respect and make
every effort to connect with them.
The first step you want to take here is to determine the news in your
business. Make sure that whatever you want to produce a news release
about is actually news. News can be events, new product releases, etc.
Just make sure that whatever you are writing about, or having a news
release produced for your business, that you are focusing on what is
actually news. Your readers will ask, "What's in it for me?". They really
don't care about what you care about. If you want to connect with your
readers, then you want to make sure that the news you are delivering is
news they are interested in, and there is a benefit they see for
themselves.
When you finally sit down to write, make sure you optimize it for the
search engines. You press release will do much better and get you a lot
more traffic if you consider the search engines when writing. Remember
though, it is more important for you to write for your readers. Search
engines don't buy products. They get you traffic, so focus on your
potential customers first.
Try to syndicate your press release as much as possible. You may
actually do better if you sign up for only a few sites and then pay to have
your release sent out. Paid packages will help you. If you can't afford
that though, just write several versions of your press release and submit
41

54. Press Releases
them to as many sites as possible. Different versions will prevent you
from being accused of being a spammer.
Write press releases regularly and post them to the respective sites.
Releasing news regularly is one way to keep in touch with your market.
The more releases you have circulating, the more it will help you
because these are little standalone marketing machines that will keep
marketing for you all the time. (This is similar to article writing, video
marketing and blogging, so you want to do it on a regular basis for this
reason too.)
42

55. Content Syndication
Content syndication is actually several different types of marketing done
together. These include article writing, blogging and RSS, document
sharing, video marketing, press releases, free ebooks, and any other type
of marketing that creates content and allows you to offer that content
passively.
Now, in my opinion, the best way to get started in using this technique is
to start with writing an article. The reason is that you will use this
content to create your other content. So, the first thing you will is write
an article.
The best type of articles for this type of syndication are list articles. It
works best because this allows you to create separate bullet points, and
it's easier to convert these into slides to make videos or you can use
them to create slides for document sharing. Once you have written your
article, then you want to post it to the top article directories and your
blog.
Once you have written your article, you'll want to create a document for
document sharing. Usually, the best way to do this is to use something
like a presentation software like Microsoft Power Point or Open Office
Impress. Post this presentation to the document sharing sites.
Next, you'll want to create a video. You can film yourself flipping through
your slides while you are talking about your topic. The important part is
to make sure that you keep it short. Don't ramble through the video
because you want to stick to the main points and cover those points as
quickly as possible.
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56. Content Syndication
Find a way to take your article and rewrite it as a press release. Then
you can take your press release and submit it to the press release
directories.
Chop your article up into Tweets and Facebook posts. You'll want to pair
it with the url for the website you used in your article resource box.
Spread these out throughout the week and use them to send others back
to your website.
I usually write my articles in a text editor. This makes it really easy to
just copy and paste my articles to the article directories. However, you
can also convert it to PDF. In order to do this, you will need to use a
word processing program like Word or Open Office. Once you format it,
then convert to PDF.
Find as many ways as possible to recycle your content. It will save you a
lot of time in your promotions.
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57. Ad Swaps
If you are looking for a way to get traffic fast, then you will want to use
ad swaps. The reason is that it is a form of joint ventures, and joint
ventures, once you set them up and get them in place, are the fastest
way to market your business. This is also an advanced marketing
technique because you will need to have a list in order to do this. You
can start off with a small list, and as your list grows, it will change who
you can do your ad swaps with.
Now, one of the things I want to make clear here is that you can get
started doing this for free. I would recommend that down the road you
use paid services. This will allow you to expand your marketing with this
technique because it is quite effective.
The first thing to do is go to Google and search for free ad swaps. After
that, you'll need to sign up for whatever sites are available (choose two
or three), and then get prepared to market.
You'll want to log into all your accounts and complete the setup. You may
or may not want to use a separate email address for keeping up with
correspondence and if you may be receiving a lot of email. At the very
least, it's a good idea to have one email address that you do for your
marketing. It makes it much easier to keep up with all your marketing if
you have everything in one place.
Don't lie about the size of your list. Make sure you have a list that is big
enough for what you are doing. In order to market on the list you are
interested in, then you may need to offer to send out the email several
times instead of one time so it hits the same number of subscribers.
Be very descriptive about your lists and let everyone know what your
lists are about. You want relevant emails from other marketers to send to
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58. Ad Swaps
your lists. You don't want to send out emails to your readers that they
didn't sign up for. This doesn't mean you can't do the ad swaps. Just
choose ad swaps from those whose swaps are relevant to you.
The email you use to promote should be an email on building your list.
The purpose of this marketing technique is to build your list, so you want
to give away a freebie.
Test and track your efforts. This will help you determine your success
and plan future campaigns.
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59. Directory Submission
Link building isn't always the most effective way to market your
business. This is because Google is constantly changing its algorithm,
and what works today may not work tomorrow. That doesn't mean you
shouldn't use any type of link building to drive traffic to your website.
One of the most effective ways to do this is directory submission.
However, if you're using any type of submission software, it's probably a
good idea to stop using it and revert to manual submission. The more
targeted the directories you use, the better it is for you.
There are two types of directories that you should consider using:
general directories and niche directories. General directories can help
you improve your page rank, as well get you on some very high ranking
websites. This includes directories like DMOZ, which is a great place to
market because their results are often syndicated. DMOZ also has high
page rank, and right now, it's also a do follow directory. This means that
they do pass on their link juice to you.
You will have to decide here whether or not you will submit to both do
follow and no follow directories. The reason is that no follow directories
won't give you any link juice. Because of this, your page rank won't
improve. Having a listing in these directories could still get you traffic
though because of the human element. It will be up to you to decide
whether or not you want to use these directories.
The other type of directories you want to focus on here are niche
directories. These are directories that are related to your market. These
are a little harder to find and are less likely to rank as well as general
directories. Their value comes from two things though. First, niche
directories count a little more in your page rank than general directories
do because they are seen as more relevant backlinks. Second, these
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60. Directory Submission
directories are less likely to get as much traffic as general directories.
When searchers are looking for something in the search engines though,
they are more likely to use niche resources as they are more related.
Make sure that you mix it up and use both. Alexa can be one of your best
resources for finding these types of sites because Alexa will tell you the
ranking of a site compared to other sites. Google offers page rank
information. There are tools you use in your browser to help you with
this. They include SEO Quake among others. To find these tools do a look
up in the search engines for your browser and then browse through the
tools or add ons section.
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61. Firesales
A firesale is where you offer your products on sale for a limited amount
of time. This can help you increase your revenues quickly by making a
limited time offer. Since this is a more advanced technique in marketing,
you will need a list because your customers and readers are most likely
to be responsive to this type of offer.
You may also want to consider including joint venture partners in your
offer as this can dramatically increase your sales. You will need to have
an affiliate program. There are scripts available to use in order to work
specifically with joint venture partners. Offer special incentives for
getting everyone to participate.
The first thing you will need to do is to choose an offer. You'll want to
offer something that is low cost. A dimesale is a good choice here as
dimesales will drive sales (A dimesale is where you offer a low price and
it increases as people buy. The prices increases by a certain amount
after a certain amount of time. So, if your initial price is $7, you could
have the price increase to $7.05 after 10 sales.)
Make sure that the offer is unique. You may want to use a product that
you currently sell and then offer additional bonuses. You can make
additional bonuses or combine your product with another product on
your site, a two for one deal. The key here is to offer a quality product at
a low price and give customers great incentives for purchasing.
You may also want to consider offering an upsell as this can increase
your sales. Offer it after your customers pay for their original purchase
but before they go to the download page.
A good way to set up this offer is to offer a low cost product on the front
end and then a membership on the backend. This will allow you to build
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62. Firesales
up a recurring income stream. Keep the price of the upsell reasonable,
and make sure that it's something that complements your original offer.
You will increase your conversions by doing this and make more sales.
There are scripts that are available to help you set up these types of
offers. You can find them easily throughout the internet. This will make
the job of creating these types of offers to be a lot easier. Use these
offers to help you get some fast cash from your list, as well as provide
your readers and customers something special for being a part of your
list.
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63. Pay Per Click
When most marketers think of pay per click, they think that in order to
do it they will have to spend money. That's not necessarily true. There
are plenty of great deals out there for free traffic, and you can even find
deals on Google Adwords and MSN Ad Center. You simply need to know
where to look.
One consideration here is that using the lesser pay per click search
engines can help you test out your offers. You may even find out that
marketing on these small pay per click search engines will get you even
better results than using Google or MSN.
The first thing you will want to do is to find these free traffic offers. This
really isn't that hard. Visit your favorite search engine, preferably
Google, and search for "free pay per click" or "free pay per click traffic".
You will find plenty of sites that offer coupons for the various deals. You
can browse these deals and find the right one for you.
One recommendation I would make is that you try more than one site.
Choose three to five sites and then browse those sites. Make sure they
allow the types of products and services you are offering. Although you
may be tempted to market your business or products through these sites,
don't. The best way to take advantage of this type of marketing is to
build a list.
Now there is an exception: if you have a low cost product, and you're
looking for a way to make some fast money, then consider marketing the
product directly. However, for the most part, I would recommend that
you work on building a list. With the right targeted keywords, you can
get searchers who are interested in what you have to offer, and it will
allow you to recycle your traffic.
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64. Pay Per Click
Again, once you have chosen three to five search engines, then the next
thing to do is your research. Choose sites that offer completely free
traffic, which will allow you to test out your offers first. Write a good ad.
If you've never written an ad before, it's a good idea to check the site
and see what recommendations they have. They make money when you
use their service, and so they will want to help you get the most from
your ads.
Once you have tested your ads to make sure they work, then use the
search engines that worked best for you. If you didn't get good results,
consider changing different elements of your ad or using different pay
per click search engines.
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65. Copywriting
Copywriting isn't traditionally seen as a marketing technique. It is a way
to offer your products and services to those who are looking to buy from
you or join your list. However, copywriting can really help you
turbocharge your marketing efforts when it is done right.
Copywriting covers everything from the emails you write to the sales
letters you create. The secret here is to write better copy. Writing better
copy will increase your conversions. If you're currently getting a one
percent conversion on your sales letter, you may want to consider
rewriting your it. Rewriting this copy may increase your conversion to
two percent. Instead of making one sale for every 100 visitors you get,
you would get two. This will increase your results more quickly. You may
even be able to rewrite your sales letter to get an even higher conversion
of three to five percent.
The key here is to track your results. After you've rewritten your sales
letter, then you'll want to find a way to track your results. Load your
sales letter into a tracking software, and when you promote, then use the
link you are given. This will allow you to track the clicks on it. Then you
can compare this to the number of sales you have made to see if there is
an increase in the conversions.
When writing emails, ads, or other types of marketing materials, the
same principles apply. Rewrite different elements and test them. Is your
headline working? How about the sales copy? Are you tracking the links
within the copy?
Don't rewrite everything at once. Rewrite one element at a time and then
test it. This will require you to use multiple tracking links so that you can
compare your results.
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66. Copywriting
In fact, start with the headline. The headline, whether in your sales
letters, ads emails, etc. will determine whether or not your readers read
your sales copy. Since this is what will provide about 80 percent of your
results, you want to make sure that you take the time to craft a good
headline. Write several headlines and use a split testing software to help
you test. You may also do the same thing with your sales copy in your
sales letter.
With emails and ads, use different tracking links. Different tracking links
will tell you which offer is getting the most clicks. Then you take the ad
or email that is performing best and then use it. This way you will be
able to compare your results by comparing clicks and sales.
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67. Viral Marketing
Viral marketing is one of the most difficult internet marketing techniques
to do because there are no guaranteed results. That's not to say it can't
be done.
It helps if you have a following, and you have people who are willing to
promote your content for you. Social sharing buttons make it a lot easier
these days, so make sure you have all the most popular services on your
website.
There is different types of content you may share: photos, ebooks, and
software. Photos are quite popular on sites like Pinterest and Facebook,
so you may want to consider uploading your photos to these types of
sites. Pinterest is rather special because it ranks very well in the search
engines, but it also does well internally, and if you have enough of the
right following, others will share your photos for you.
The most common type of viral marketing is with ebooks and software.
Usually it is done with something that is free. If you can make it
brandable so that others can embed their links, then it's better because
they are more likely to share.
Before you start your campaign, you'll want to do a little bit of research.
Browse the most popular forums on your topic. You may also use a site
like Facebook or other social site to help you find content as Facebook
has lots of groups and pages, and this will allow you to find out what
people are talking about in your niche.
What you want to find out is what they are talking about. If you know
what others in your niche are talking about, then you'll know what to
write about or what type of tool others will need in order to get the job
done. This is your starting point for creating your resource.
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68. Viral Marketing
You then want to create your resource. It helps if you have an affiliate
program. Having an affiliate program will help you have a better chance
of giving your resource away because your affiliates, as well as your
readers and customers, are more likely to give your resource away.
That's not to say they won't give it away anyway. It's just a good idea to
give them a good reason.
Add your resource to the top software directories, and if it's an ebook, to
the ebook directories. Promote your resource anywhere you can as long
as the site offers targeted traffic. You can use it to build a list, but it is
more likely to go viral if you give it away outright.
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69. Teleseminars
Teleseminars are a great way to market your business, especially if you
use a service that will also help you with your marketing. Creating
teleseminars allows you to connect with your market, establish
credibility with readers and customers, and add value to your products
and services.
If you really want to get the most from this internet marketing technique
though, a certain amount of preparation is in order. You will actually
want to map out your marketing plan first. Then you'll want to decide
what your content you will be offering. After that, it's a matter of
implementing the strategies you have outlined and launch your event.
As I mentioned before, you want to plan out your marketing. Writing a
press release and submitting it for publication is one of the best ways to
get started. You will want to give yourself a little time here. Get this
done first, and get it submitted. I would actually start this process about
two weeks out, and send visitors to a subscription page so that they can
sign up so that once you announce your event, and you're ready to
present it, you'll already know if there's really any interest.
Articles are a good way to get long term traffic. Send them to the same
page you created for your press release. Use it to build a list, and you
can even offer a replay of your teleseminar as a bonus. This will allow
you to get additional traffic from your event, and so you will create an
additional marketing machine that is working for you 24/7.
Share on the social network sites. This allows you to generate additional
buzz and get others visiting your page. The important thing here is to
market on these sites more than one time. Don't just post your offer and
forget about it. Do multiple postings and explain why you are doing it.
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70. Teleseminars
Next, you want to plan the content of your teleseminar. You should have
already had an idea when you created your press release. If not, then
decide what you want your topic to be, then plan your press release, as
well as the content of your teleseminar.
Create a short workbook or something else that attendees can download.
Make it something they can print out and write notes on. Make sure you
include all the information on your offer, as well as your website, where
they can get more information, sign up for your list, etc.
Go back over all your materials and make sure that you have everything
you need. There are tons of services where you may set up your event, so
get everything set up and start promoting again so you fill those seats.
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71. Resources
Below are my best resources for helping you make money online and
market your business for free. They free too.
Internet Marketing Membership – I'll teach you how to make money
online and market your business for free.
Internet Marketing Webinar – Watch my free webinar and discover 10
different ways to market your business for free. You'll also discover 12 of
the best top sites to market your business for free.
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