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1.
How Press Releases Can Help Your Search
Engine Optimization Campaign
When it comes to internet marketing techniques, website owners are
certainly provided a lot of options, from article writing and blogging to
social bookmarking and social networking.
These are all proven effective in increasing a website’s ranking, as well
as its ability to generate huge amounts of traffic.
There is, however, another internet marketing technique that website
owners can use for their search engine optimization campaign, and that
is writing press releases.
Writing press releases and posting them to Google, MSN and Yahoo
News or any other search engine is a great way to take your website to
better rankings and improve brand awareness.
This technique may be a new search engine optimization tool, but many
website owners are starting to consider this as the key to an excellent
ranking in search engines.

2. If done properly, this internet marketing technique will generate more
back links for your website, improve the online visibility of your
business, improve brand awareness and recognition, and increase
traffic to your website.
When writing a press release, remember to include all the important
and newsworthy facts about your business.
Make sure the title can attract readers’ attention and the body should
be short as much as possible and has relevant and interesting
information about your products and services.
A good press release also include an about section, which summarizes
your company and includes your company name, phone number,
website URL, and email address.
Including this information in your press release will definitely help
introduce the products and services you offer to your market.
Submitting press releases to major search engines, such as Yahoo,
Google and MSN is sure to provide you a lot of benefits.
Being able to submit a press release to any of these major search
engines creates an impression among internet users that you are
providing informative and interesting facts and updates about your
products and services.
And because you posted in these major search engines, internet users
think that you are worth the space and that your press release is worth
reading.
Press release writers are often seen as authority writers.

3. Aside from these major search engines, there are also a good number
of press release websites, both free and paid, where you can post the
press releases you have written.
While posting to free press release websites is a wise decision,
especially if you are trying to generate more links, paid press release
websites provides huge opportunities for your press release to be
picked up or covered by news media, which can really be beneficial to
your business.
Writing press releases is a relatively new SEO technique.
However, many businesses, from small and newly‐established
businesses to large corporations, have found this technique incredibly
beneficial.
Including your website URL in your article can also help generate back
links to your website.
The more press releases you submit to article directories, the more
back links you generate pointing to your website.
This consequently can help improve a website’s rank in search engines
as it helps drive more traffic to a commercial website. For help with
Press Releases contact an Search Engine Consulting Firm.
This helps improve your chances of boosting your profits as well.
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