Increase your brand awareness through Email Marketing: 6 editorial guidelines. Learn how to strengthen the way people associate your messages with your site today.

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Email Branding: 6 Editorial Guidelines For Branding Your
Emails Successfully
branded emails
An effective email branding strategy should grow your brand and raise awareness.
But does people “truly” associate your email with your brand?
If not, you´re doing something wrong.
In this post, I´ll show you how to strengthen the way people associate your messages with your site…
…and place yourself as an authority within your niche.
Because you should definitely be branding yourself, as part of your email marketing strategy.
Just look at these 9 business benefits from branded emails:
9 Business Benefits From Email Branding:
1. Your company maintains a professional and consistent profile.
2. Provides a flexible communication tool and sets your company apart from competitors.
3. Reinforces your brand every time you or your employees send an email.
4. Enables your company to send targeted messages.
5. Increases customer retention through effective and continuous communications
6. Establishes long-term customer relationships
7. Makes your brand more visible and contributes to new business opportunities
8. Letting you send recipients to relevant content on your website. (Increases productivity and efficiency.)
You can even drive this association home further. By investing in a strong email signature that includes your logo,
links to your site and your brand’s social channels.
The first thing you need to do is to define your brand and incorporate it into your emails.
6 Editorial Email Branding Guidelines
#1. Branding Your Email Header
Just like on your website, you want your company logo up top. (Above the fold.) Because your readers aren´t
actively going to search for your brand image.. or scroll down to see your logo.
That´s why regardless of what platform you choose to brand yourself with. You need to ensure it´s always the first
thing they see. That your content is always associated with your brand.
Do this by putting it right in front of their eyes as your email header. This will immediately make it clear whom the
emails from and set the stage for the rest of your email.
It also looks professional… Like your email is kind of big deal :)
To save you the hassle of pixels, CSS and Html coding… You can easily create your email header using Canva.

2. 1 – Pick “Email Header” as your design.
2 – Upload your picture and adjust it, to make it fit nicely.
Note: It´s important that your logo completely reflects your brand for easy recognition.
3 – Go to your email autoresponder service: Create a “go-to” email template. That remains consistent and in
line with your brand identity. Upload your picture and save it.
I recommend adding headers like these for all your social pages too.
#2. Portray Your Branded Email Appropriately
To portray your email messages thoroughly and appropriately…
…use brand specific colors such as, “fonts,” “voice,” and yeah.. “disclaimer.” (Images too, but we´ve already
covered that.)
Fonts – If you´re using Open Sans in your headings and Georgia as text. Use the same fonts in your email.
Voice – Your readers signed up to your email list.. wich means they´ve probably dug in deep with your content.
In other words.. they like your writing style and “voice”. If you write short sentences with a lot of dots… Make your
email content recognizable.

3. Disclaimer – Create an email disclaimer message and add it to all emails leaving you. It´s important to be 100%
confident.. that every email is compliant with the latest laws and regulations.
Speaking of regulations…
Email services include an un-subscribe option at the bottom off your emails. You must leave decision of opting out
in your recipients hands.
(If not having one, add one immediately.) Not only is it the law, but it also make your subscribers feel secure.
This benefits you in several ways… Less complaints, less spam and implied trust.
Bonus Tip – Create a unique sign-off.. a slogan in line with your brand that enhance your personality and make
you stand out.
#3. “Yikes” Does Not Even Begin to Describe a No-Reply Address
Where´s your email sent from? (It does matter you know…)
Getting an email from a no-reply@domain.com is a real turnoff.
Show your recipients you´re established, professional and take your long-term relationship seriously.
Thus, your email should be sent with your first name, last name, or initials and your domain name.
Because it helps to convey the idea that you’re already established.. and remind them that your website exists.
This benefits both you and the people you correspond with.
When your satisfied customers forward an email from you. Your information will appear in their friend´s inbox.
Just a simple but effective detail of making your brand more visible through email.
#4. Embrace The 3 C’s Of Branding.
It´s important that you´re clear with who you are and are not.
The 3 C´s of branding is…

4. Clarity – Understand your unique promise of value. Your promise of value sets you apart from their competitors. A
great example of a company that have a clear message to their consumers is Volvo.
They´re not positioning their cars within the luxury or speed case. Rather specific for being a safe and secure
family vehicle.
Consistency – Be clear about who you are and represent. Consistency is a common denominator for strong
brands. They don´t deviate from what they say they are.
Again, Volvo stays consistent with their message about safety.. no matter the model.
Constancy – Besides to being clear and consistent. You should constantly be visible to your targeted audience.
That´s why I believe Social Media and Email Marketing is a perfect match. You constantly have presence even
when not blogging or sending emails.
If you were to be sending emails more frequently instead. It would hurt your email lists engagement and
deliverability.
Wich leads us to the next email branding guidelines…
#5. Socially Branded Emails Engage Subscribers to Interact With Your Brand
Add links to any social media networks, and invite subscribers to connect with you on their favorable platform.
This gives the reader another source of interaction with your company. and you should…

5. Always provide your readers with something to consume beyond your emails... Click To Tweet
So that your brand stays visible even when you´re not sending emails.
Another benefit is that it will work as social proof. For building up the credibility and reputation of your brand.
#6. Promotions
Unfortunately, customers and prospects constantly visiting your website is biased. It´s simply not the case…
By including your service or latest product(s). You turn every email into an advertising opportunity. There´s 2
subtle ways you can do this, (one more subtle than the other.)
1.) Add your promo as a link in the bottom of your emails.
2.) Create a promotional banner, that includes your latest product or sale.
Conclusion
Constant presence is important… But visibility is useless if your branding message isns´t clear, or if
you not consistently stand behind it.
Your voice, images, messages must all be unique to you. Set yourself apart from other companies by positioning
yourself with a unique selling point (USP).
Create a communication plan for your email branding purposes. Set expectation and make it known how often you
´ll communicate with your readers through different channels.
Include only the company information required to understand your point. Provide links to more detailed webpages
instead.
About Jesper Isaksson
Born 1986 in Umea, Sweden. Jesper has successfully increased revenue to 40+ companies on and of field during
his 8 years in sales. ADHD is his secret strenght, and he´s now a full-time online entrepreneur/work from home
dad. President, CEO of Me And You Marketing, Blogger, Email Marketer and Sales Funnel Strategist committed to
INSPIRE CHANGE!
Visit www.meandyoumarketing.com to learn more or Go Here for your FREE high value Email Marketing crash
course.