Enhancing business performance: the role of technology in developing skills and knowledge.

1. 21/02/2011| | Slide 1 Business and Community Engagement Productive Knowledge and Learning Partnerships Simon WhittemoreJISC InnovationEnhancing Business Performance: the Role of Technology in Developing Skills and Knowledgee-Science Centre, Edinburgh 21 February 2011 http://www.jisc.ac.uk/supportingyourinstitution/cribsheets/engagingbusiness.aspx

2. 21/02/2011|Slide 2 Context: why do we need JISC in UK education? Climate of change in the sector: agile institutions, responsive to changing expectations, e.g. the student as ‘customer’, diverse learners and partners Knowledge & information management: visionary and innovative use of ICT– business intelligence Flexibility and efficiency - best practice in supporting and managing research and teaching and learning Increased global competition in higher education Changes in the economic environment Need to balance increased competition between institutions With the value that is brought by collaboration in the right areas

3. Challenges in Creating productive Knowledge & Learning Partnerships The ‘Language’ barrier Academic culture v business culture Accreditation v performance enhancement Publications v sales... Climate of cuts Strategic choices Stretched resources Customer/partner expectations Organisational and operational coherence Relationship/contact retention, Data silos Unclear processes and internal communications Departmental silos and lack of cross-institutional intelligence 21/02/2011 | slide 3

4. Opportunities The Education ‘offer’ CPD training demand and income (HE) growing (HE-BCI Survey 2008-09) Joint course/module development between business and HE/FE Role of professional bodies Distance/online learning The Knowledge ‘offer’ Collaborative research Consultancy Evaluation, valuation Performance improvement Innovation capability E-business 21/02/2011| slide 4

5. 21/02/2011| slide 5 What we mean by Business and Community Engagement (BCE)? Strategic management of relationships with external partners and clients, and of the associated services What? KNOWLEDGE TRANSFER/ EXCHANGE (KE); EMPLOYER ENGAGEMENT (EE) PUBLIC/ COMMUNITY ENGAGEMENT (PE); LIFELONG LEARNING (LL) Institutional Strategic Areas (4): CPD, workforce devt. (EE); Consultancy, collaborative research (KE) Public lectures/events/festivals (PE); Community-based learning (LL) Services (e.g.): Highly/multi-skilled, versatile workforce; innovative, sustainable business economy; cohesive, inclusive society;and efficient, dynamic, sustainable institutions….. Benefits:

6. Embedding Business and Community Engagement infoKit 21/02/2011| slide 6

7. 21/02/2011| slide 7 Business and Community Engagement – Enabling effective interaction BCE PRACTITIONERSRelationship and Service Management External access to knowledge and expertise resources Internal Effective processes +Interoperable systems (e.g. CRM); BUSINESS & COMMUNITYDEMANDProblem/need or opportunity HE/FE KNOWLEDGE & EXPERTISE Research, Education Strategic services;Virtual collaborative facilities Productive knowledge and learning partnerships

8. Enabling virtual collaboration........collaborative online tools 21/02/2011| slide 8

9. 21/02/2011| slide 9 Supporting your Institution

10. 21/02/2011| slide 10 Four strategic priorities: Embedding BCE Organisational Capability for BCE Relationship Management Public Value and Civic engagement JISC BCE Strategic Priorities 2011-2013

11. 21/02/2011| slide 11 Embedding BCE across other JISC supported areas Institutional Innovation – WFD and LL projects BCE Awareness and Education Online promotion of research expertise Access Management for BCE JISC BCE Strategic Priorities 2011 to 2013

12. Lifelong Learning & Workforce Development Projects (13), e.g. 21/02/2011| slide 12

13. BCE for Admin, IT, Libraries... 21/02/2011| slide 13

14. 21/02/2011| slide 14 Organisational capability and efficiency for BCE Online collaborative Tools for BCE Training and CPD Online Diagnostic Embedding BCE within Institutions - infoKit Self-evaluation questionnaire Key process components Case studies Organisational effectiveness for BCE JISC BCE Strategic Priorities 2011 to 2013

15. CPD for BCE: A major national multi-stakeholder project 21/02/2011| slide 15

16. Working with key national partners..... 21/02/2011| slide 16

17. 21/02/2011| slide 17 Relationship Management CRM Process improvement, data sharing, change readiness, customer value Student Lifecycle Relationship Management Student experience Retention, progression and non-completion Alumni Engagement Mutually beneficial engagement using web technologies Service Design Customer/user experience, Blueprinting JISC BCE Strategic Priorities 2011 to 2013

18. JISC CETIS - CRM Self-analysis Framework 21/02/2011| slide 18

19. Service Design 21/02/2011| slide 19

20. 21/02/2011| slide 20 Public value and Civic Engagement SME e-empowerment and SME Engagement models Access to Resources demonstrators HEIs/FECs take a leading role in facilitating innovation via integrated online service models (offering information and knowledge) with local partners Open innovation pilots HEIs FECs generating innovation via co-development of ideas in open online marketplaces HE/FE exchange of good practices (TBC) Developing Community Content JISC BCE Strategic Priorities 2011 to 2013

21. E-empowering small businesses SME engagement SMEs part of their local community 50% GDP (some regions like SW, 99% companies) Business support facilities limited Dependence on local or online networks SME Engagement Report (SERO report for JISC) How do SMEs know what universities and colleges can offer? Services to business, including SMEs, can be fragmented across institutions, especially universities Institutions need to be flexible and respond rapidly in dealing with SMEs. How great a priority is SME engagement? Who defines the offer to SMEs? 21/02/2011| slide 21

22. Acumen – JISC resources for SME Engagement 21/02/2011| slide 22

23. Access to Resources and Open Innovation projects 21/02/2011| slide 23

24. 21/02/2011| slide 24 Benefits of HE and FE working in partnership Opportunities for institutions to lead local information, knowledge and expertise services Government investment in developing the ‘technical class’ Translation role; engagement professional - critical Unusual skill-set: ‘boundary-spanning’ skills; understands both ‘languages’; project management, negotiation, facilitation etc. New markets from new combinations of knowledge Online marketplaces Someconcluding thoughts....

25. JISC BCE You Tube channel 21/02/2011| slide 25

26. 21/02/2011| | Slide 26 Thank you s.whittemore@jisc.ac.uk http://www.jisc.ac.uk/whatwedo/programmes/bce.aspx