1. e-Commerce ENTERPRISE
EDITION
A complete, enterprise ready, e-Commerce
solution focused on flexibility &
scalability for enterprises
www.martjack.com

2. Introduction to
MartJack E-commerce
MartJack e-commerce is redefining e-commerce for
e-tailers by providing an extremely usable, simple Powered by
and yet enterprise quality solution.
MartJack
MartJack is a ready-to-use platform with a
comprehensive set of features that help retailers in •Ready to use platform
establishing and running their e-commerce
business. •End-to-end e-commerce
features to manage your online
From flexible management of payment gateways, business
web-store content and promotions management - • Rich product catalog
our proven technology platform has everything management
that you will need to provide a rich e-commerce
experience to your customers. • Merchandizing and
promotions management
MartJack has been built through several years of
•Payment systems and shipping
research in the retail industry and every aspect of integration
the platform has been designed from a retailers
perspective of enterprise quality delivered through •POS/ERP integration for stock,
simplified interfaces. While the backend is smart, orders etc.
robust and technologically deep – the management
tools are simple, intuitive and retailer friendly. • End to end commerce features
for management of -
With cutting edge hosting solutions on the Amazon • Catalog
EC2 cloud and availability on a SaaS model, • Stock
MartJack is both affordable and scalable. • Order
• Customer
The platform is being used by over 1500 stores • Loyalty
• Promotions
around the world and is designed to help retailers … and many more
on their fast-track to success in the e-commerce
business.
www.martjack.com

3. Understanding
E-commerce 2.0
What does Web 2.0 mean for Internet
commerce?
Sell Everywhere Integrate and Collaborate
Customer expectations for how and when The eCommerce 2.0 environment is built
they buy products have changed upon many interrelated systems and
substantially over the past few years. With
eCommerce 2.0 multi-channel commerce
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processes that require information to be
exchanged dynamically. Be it your ERP
has been refined to include various MartJack
system, POS or loyalty program - Seamless
channels such as retailer websites, various •Ready to use platform
access and interaction between systems
online marketplaces (such as eBay, makes you efficient and helps you remain
Amazon.com, Overstock.com, and others) •End-to-end e-commerce
competitive to attract new buyers. your
features to manage
and mobile phones. online business
Know your businesssystems andand
•Payment - Collect
Build a Community of Loyal Analyze datashipping integration
Customers Understanding your performance over time
Buyers drive promotion in today's Internet •POS/ERP integration
or what other channels may be more for
stock, orders etc.
eco-system through product reviews, blogs, profitable is important to keep your
and social networks that influences other •Ready to use management
business growing. Collecting and managing
buyers. Allowing your consumers to stay modules –
data from all online channels to enable
connected to you 24x7 and interact with better business decisions. Optimizing your
•Catalog
you socially is key to your success online presence through analysis of the
•Stock
•Order
data. And tweaking your business based on
Rich Shopping Experience •Customer
key performance indicators (KPIs) is
•Loyalty
Shopping has long been considered a essential in today's marketplace.
•Promotions
recreational activity by many. Shopping •… and many more
online is no exception. In fact, with the
sophistication and speed of online shopping
tools, consumers are spending more and
more on e-Tailing sites. The best of these
shopping tools takes into account that
buyers want to be entertained and pleased
through rich experience.
www.martjack.com

4. E-commerce 2.0 with MartJack
MartJack gets you ready for E-commerce 2.0 right from day 1. With each aspect of
E-commerce 2.0 thoroughly thought out and built into the platform, you always have
the technology advantage in your favour.
MartJack is aligned with E-commerce 2.0
Sell Everywhere - With MartJack powered rich web-stores that utilize our
innovative product catalog and product bank technologies you can create a powerful
e-commerce web-store. Ready integration with affiliate commerce networksby as
Powered such
MartJack
Amazon, Ebay, Google Merchants, Trade Doubler, Shoogloo and the capability to
create multiple custom web-stores allows you to sell everywhere with customized
focus on different consumer segments.
Build a Community of Loyal Customers – Manage customized loyalty
programs using our integrated loyalty management module. Also engage with your
customers through blogs, social networks etc. using MartJack’s social media features.
Rich Shopping Experience – Manage product catalogs with rich media support,
videos and real-time product data from integrated POS/ERP systems. Showcase your
product data through multimedia content and collated product information such as
brochures, reviews etc.
Integrate and Collaborate – Martjack has ready integration interfaces for
payment, shipping, ERP, POS and loyalty systems which can be integrated with your
existing systems to create a truly integrated and efficient e-commerce business
Know your business - Collect and Analyze data – Integration, with web-
analytics and in-built customer management tools, allows you to capture web-store,
customer, leads, offers and conversion data in an effective manner. Our reporting
modules allow you to generate business sensitive reports which can be used to
tweak your strategies effectively.
www.martjack.com

5. Data Security with MartJack
MartJack is a completely hosted solution that is hosted on Amazon EC2 and comes with
the intrinsic security advantages of EC2 viz. physical security, backups etc. To know
more about Amazon EC2 security features please see – AWS Security Whitepaper .
Moreover, the MartJack application design principles, architecture and application
ensure that you can rest at peace with your commerce data on the MartJack platform.
Your business data is protected against intrusion, theft, piracy, privacy breach,
accidental loss and loss due to server overloading.
Intrusion and theft protection
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At the server - Physical and intrusion theft protection of your entire data is ensured by
hosting it on the Amazon EC2 and S3 platforms. Your data is never moved, copied or
replicated to any physical media outside of the AWS platform.
MartJack
On the network – Our AWS infrastructure is firewalled and protected to allow only
HTTP, HTTPS and ICMP traffic and prevents any malicious attack through unmonitored
ports.
On the wire - All transactional data on the wire never goes through the MartJack
application but directly goes to your secure payment gateway (bank/PG system). This
ensures that the minimum level of security of your transactional data is at par with the
maximum level of security offered by your chosen payment gateway.
Isolation of data (Privacy)
Shared Instances (Pure hosted) - Every retailer as an isolated data instance with
MartJack that has no overlap at runtime, storage or otherwise with other retailers’
data. Non-application access to data is denied at all levels, thus ensuring privacy for
each retailer on a shared instance or pure hosted model
Dedicated Instance - Even though our shared instance data isolation is proven and
secure, for enterprise customers with stringent data protection policies we host the
solution on a dedicated server. This ensures complete isolation of your traffic and data
at all levels.
www.martjack.com

6. Cutting edge cloud hosted technology keeps
your business data safe
Monitoring and off-loading (Server overload protection)
MartJack leverages Amazon CloudWatch for monitoring the critical parameters (CPU
usage, disk IO, network IO etc.) of the MartJack servers. If servers reach peak, a new
instance of the server is created to seamlessly handle users/requests without any loss
of data and experience.
Backup (Accidental loss protection)
MartJack leverages AWS EBS and S3 snapshots for data backups. ECB and S3 snapshots
ensure that data is backed up and your system is highly reliable and available to meet
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your everyday business requirements. Please refer to AWS security/backup information
at http://aws.amazon.com/ec2
MartJack
What more do you get?
Enterprise readiness – MartJack offers a complete set of e-commerce
features to power your web-stores for consumers across the globe -
from customized promotions to web-store micro-management.
Simplicity – MartJack E-commerce is simple enough to enable
manufactures and retailers setup and manage their web-stores without
any technical expertise – Become an e-tailer right away.
Business focus – MartJack E-commerce is focused on improving your
sales - With features to attract consumers and improve conversions by
enabling flexible shopping
www.martjack.com

7. Simple yet Enterprise ready
How does it work?
Create Promote Manage and
web-store and Sell Expand
Our partners help you Create product feeds Manage inventory
with designing and for affiliate for your web-store –
customizing your web- syndication stock alerts, reserves
store. etc.. With POS/ERP
They also help you in Improve traffic with integration this
getting your existing search engine happens
ERP, POS, Loyalty optimization automatically
systems integrated
with your web-store. Drive recurring Manage your orders.
business with email Get notified or new
Use Martjack product marketing and SMS orders and track
repository of more marketing existing orders.
than 50000 products Enable pick-up at
with features, Influence consumers store and other
specifications and with promotions and shipping options
images offers
Manage your
Add categories and If required micro- customers, their
products to the web- manage your profiles and contact
store (using bulk promotional efforts information
upload or from product for each web-store in
bank) a customized manner Track web-store
activity and success
Setup payment options with our rich web
– PayPal, Credit Cards analytics and e
etc. commerce tracking
capabilities.
Setup shipping and
taxation options
Get ready for
business !
www.martjack.com

8. By realizing the current and
future need for an effective
e-commerce
Why MartJack? you can develop an edge
over your competitors with
the advantage of proven
and effective technology.
Flexible and complete Fully customizable
On Demand model with SaaS Customized partner stores :
You don’t have to pay any Create customized partner web-stores
huge upfront costs. Just pay for your business partners with their
for what you use as a monthly branding or for your affiliates or direct
fee. sales agents
e.g., mrpartner.mystore.com
Scalability
You can decide the Customized for consumer types :
capabilities that you need You can also create web-stores focused
based on your performance on corporate to provide a customized
and load requirements - merchandize
MartJack will take care of the e.g., bcorp.mystore.com
backend resources, servers
etc. required to support your
business.
This helps you deliver a
seamless and consistent
shopping experience across
multiple channels including
Internet, Mobile and in-store
kiosks in a scalable fashion.
Rich Experience
Rich experience for today’s
web-savvy consumers. Ensure
accurate and rich content to
attract and influence your
customers
www.martjack.com

9. Brands MartJack
on
Partial list of brands
Customers
Speak
"We are exploring a
whole new sphere
of jewellery
marketing and going
forward e-
commerce will be a
substantial part of
our marketing
initiative.“
Jeetendra Joshi
Vice President,
Gitanjali Group
INDIA: +91 40 2331 6617 USA: +1 (408) 318 6737
UK: +44 207 043 0642 SINGAPORE: +65 9457 2603
E mail: info@martjack.com
www.martjack.com

10. Annexures
www.martjack.com

11. Annexure: Key features – Page 1
CATALOG MANAGEMENT MARTJACK PRODUCT REPOSITORY
Maintain a rich and easily manageable Ready to use product repository with
product catalog with unlimited products product content of brand owners like -
and option quantities. Easily create and • Multiple product images
manage your rich product catalog with • Product specifications
features like - • Rich media files
• Rich media product repository • User manuals
• Inherit and customize from ready to • Product demos
use Category Taxonomy with 2700 pre- • Product content is syndicated from
populated categories which have pre- central distribution source ensuring
defined category attributes for the updates and uniformity.
product definition
• Multi-Level category and sub-
categories MERCHANDISING CATALOG
• Ad-hoc product collection and
ASSOCIATIONS
grouping
Products can have an unlimited number
• Global product variant properties for
of other products assigned to them as
product options
merchandising relationships. Cross-Sells,
• Product based payment and shipping
Up-Sells, Accessories, Warranties and
options
replacement items are supported.
• Product activation and deactivation
Merchandising items can be displayed on
dates
product, shopping cart, checkout and/or
receipt pages. Some examples of
MERCHANDIZING supported merchandizing items are -
Martjack Merchandising enables your • Cross Sell
merchandising professionals to • Up sell
directly manage your online storefront, • Recently Viewed Items
including catalogs, products, search
facets, promotions, pricing, coupons, STORE FRONT MANAGEMENT
and special offers. Advanced
• Featured Products Area - Category
segmentation-based personalization Pages and Home Page
capabilities help your marketers and
• Promotional banners
merchandisers quickly connect
• Editorial Product Selection - Hot Picks,
shoppers with the items most likely to
Newly Launched etc
interest them.

12. Annexure: Key features – Page 2
PROMOTION ENGINE COMMUNICATION MANAGEMENT
The Promotion Engine allows non-technical An integrated customer database and
business users to create complex store Membership management system allows
promotions with no programming. you to manage your communications. We
Promotions are created by choosing one or support both SMS and Email based
more rule elements which can include - communications.
• Customer segments (whom the
promotion applies to) CUSTOMER LOYALTY
• Conditions (what business rules cause Define and manage customer loyalty
the promotion to be offered) programs
• Exclusions (what categories, products or • Define complete loyalty configuration
SKUs are excluded) • Create membership levels and
• Actions (what the shopper receives). generate cards
• Assign cards to the users
Supported promotion Types - • Define customer events and configure
• Product catalog promotions loyalty points
• Shopping cart promotions • Track and measure reward points
• Shipping promotions • Supports Integration with third party
• Coupons and Gift Vouchers loyalty programs
CUSTOMER ENGAGEMENT SEARCH MARKETING
There are various avenues provided to • On-site Search Engine Optimization
the online shopper to engage and have • Social bookmarking for viral publishing
an enriching online shopping experience of the link.
• Product comparison • Site-map management. Auto
• Wish list generation of web and Google XML
• “E-mail a friend” and “Share a site map for efficient listing of all
product” content, pages and products.
• Product ratings and reviews • Create RSS channels and publications
• SMS and emails on different order • Publish news , articles etc.
events • Manage associated document
repository
• Automatic event based mailers
• HTTP redirection module (to ensure
seamless migration to Martjack)

13. Annexure: Key features – Page 3
AFFILIATE MARKETING PAYMENT PROCESSING
Product catalogue, consisting your SKUs, is Martjack supports a wide range of
distributed through affiliate network and payment gateways internationally -
made available as product showcase and • PayPal ,ICICI, HDFC, Axis, MIGS ,
galleries through a pre-designed “Content • CC Avenue, Amex, Bill Desk
Modules”. The affiliate marketing associates • RBS, Sage Pay, HSBC,EPDQ
will import your formatted data into their
product catalogue on a regular scheduled Martjack supports multiple payment
basis from raw data feed. features such as -
• Choose from array of affiliate networks • Offline payment
• Plug your store to the network with • Per-Product payment options
affiliate code and tracking script • Process cash-on-delivery
• Configure and schedule feed generation • Complete workflow of order life cycle
as per the affiliates standard • Track and authorize orders for offline
payments
SHIPPING AND TAX TOOLS • Send updated order status to
Create, manage and customize your customers through email & SMS
shipping and tax options easily with support
for advanced features like multiple tax INVENTORY MANAGEMENT
jurisdictions, multiple shipping methods Easily manage your inventory from a
and more - central location with support for creating
• Fully Customizable Shipping Table and managing -
• Ship By Price, Weight, Flat Fee • Minimum order quantity
• Multiple Shipping Modes/Delivery • Net inventory
Methods • Reserve quantity
• Multiple Shipping and tax jurisdictions • Re-order stock level
• Restrict Shipping To Certain Countries • Pre order or back order with stock
and regions available date
• Offer Free Shipping • Stock alert quantity
• Add Handling Fees For Total Order Or Per • Suppliers
Item • Stock uplift quantity
• Tax Categories And Product Level Tax • Stock report
Codes • Create and manage purchase order
• Configurable Cash on Delivery options at • Receive delivery notes
product level • Book stock against delivery notes

14. Annexure: Key features – Page 4
ORDER MANAGEMENT REPORTING TOOLS
Manage complete workflow of order life • Site traffic analysis
cycle from check out to payment • Bandwidth usage reports
authorization to shipment and • Track usage for any product or get
cancellation as well customer returns. aggregated reports
• View Pending Orders received on the • Report on top catalogues and products
store by date and payment type - by amount or quantity sold
• Authorize the pending orders on • Report on discount codes and
receipt/confirmation of the payment. redemption
• View order details with customers • Cart abandonment reports
billing and shipping address • Order run rate
• View cart details in orders • Voucher and coupon usage
• List ready for shipping order by Order • SMS usage
number, date and product • User wise order-history reports
• Print delivery addresses • Lead reports
• Enter shipping details with fulfillment • Stock reports
service and docket number • Stock replenishment alerts
• Cancel order
• Auto email and SMS notification to the
customer on order dispatch, order
cancel, and payment authorization.
• Search and track order by order status,
order number, date and customer
name, check out type, product title.
• Transfer order to the nearest store
where the item is available in stock
• Deliver the orders received from e-
store
• Pick Up at store functionality
• Ready for packaging
• Ready for customer pick up