More Related Content Similar to Create a Collaborative External Community with Jive Software (20) More from Jive Software an Aurea company (20) Create a Collaborative External Community with Jive Software1. ARE YOU DOING ENOUGH TO
ENGAGE YOUR B2B
CUSTOMERS AND CHANNEL
PARTNERS?
WITHOUT A COLLABORATIVE
COMMUNITY, THE ANSWER IS
PROBABLY NO.
3. • Bigger deals mean longer, more complicated sales cycles
• Multiple hoops to jump through & a tag team of decision-makers to
satisfy
• Buyers need lots of information, hand-holding & give-and-take
Business-To-Business Sales
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4. Typical B2B Touchpoints
• Outbound campaigns that provide no chance of dialogue
• Social networks (eg. Facebook & LinkedIn) that support lightweight
interaction but not deep engagement
• A few live events that offer face-to-face networking
• Online forums with the usual scattered discussion threads
• Direct contact with sales reps
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6. A New Class of Online Community has Emerged
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Capabilities include:
• Rich profiles & connection features
• Groups & rich conversations centered around topics of interest
• Focused activity streams that keep users updated
• An array of information sources
• Smart recommendations on relevant content
• Gamification that drives participation and interaction
7. HERE ARE FIVE WAYS SOCIAL BUSINESS COMMUNITIES CAN
FUEL YOUR GROWTH AND SUCCESS
8. 1. Enabling Partners
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• A social business community provides an ideal environment for
channel partners to get the tools they need
• Users can collaborate and share information in a secure, private
space
• You can track participation and engage in dialogues on campaigns
and products
9. 2. Nurturing Prospects & Leads
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• Full-featured public communities give B2B prospects a place to
research your offerings, ask questions and get recommendations from
trusted peers
• Your best customers become brand advocates and an extension of
your sales force
10. 3. Powering Data-Driven Marketing
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• Social business communities are a
goldmine of intelligence on
prospect & customer
needs, interests & preferences
• Integrated with marketing
automation & analytics
tools, community statistics can be
used for overall optimization of
your marketing initiatives
11. • Communities are the ultimate focus
group
• You can get invaluable input on
existing products & marketing
campaigns along with breakthrough
ideas for new innovations
• Creative crowdsourcing not only
spurs product development but
drives brand affinity & customer
loyalty
4. Driving Innovation
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12. 5. Hosting Virtual Events
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• Social business communities offer a highly effective alternative to
traditional live events
• By hosting virtual events – complete with streaming
video, presentations, breakout groups & plenty of supporting content -
you can reach a far bigger audience at a much lower cost
13. SOCIAL BUSINESS COMMUNITIES GIVE A BOOST
• Drive customer acquisition, cross-selling & up-selling
• Increase customer loyalty & retention
• Decrease partner support costs
• Increase sales per partner
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