Social business insights are revealed from the following thought leaders' recent publications: Tony Zingale, Jacob Morgan, Jeremiah Owyang, Charlene Li, Brian Solis, Vala Afshar, Rajat Paharia, Michael Brito and Jay Baer. Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. Learn more at http://bit.ly/1aTo6Vq

1. INSIGHTS FROM SOCIAL BUSINESS
THOUGHT LEADERS
Revealed from articles & quotes - September 2013

2. "Internet and email don’t serve needs of
employees in productivity...The answer
is to create social intranets, people
portals where people can communicate,
employees can be trained, customers
can create communities, and likeminded individuals can form groups and
turn their ideas into action."
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Tony Zingale
CEO, Jive Software
@TonyZingale

3. Jacob Morgan
Principal, Chess Media Group
@JacobM
“Employee adoption is consistently ranked as
one of the top challenges when it comes to
deploying collaborative technologies…
From the hundreds of responses that we
received, workshops (61%), videos and
content on demand such as webinars
(56%), and lunch and learns (47%) seem to
be popular and effective ways to educate and
train employees."
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© Jive confidential
3

4. "The first phase of sharing was
of media and ideas, we call this
social media; the second phase
of sharing is the sharing of the
physical world, we call this the
collaborative economy."
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Jeremiah Owyang
Advisory Board Member,
Altimeter Group
@JOwyang

5. Charlene Li
Founder
Partner, Altimeter Group
@CharleneLi
Brian Solis
Principal Analyst,
Altimeter Group
@BrianSolis
“The two most important criteria
for a successful social business
strategy are that it is:
1) Clearly aligned with strategic
business goals of an
organization
2) Has organizational alignment
and support that enables
execution of that strategy”
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6. Vala Afshar
CMO and Chief Customer Officer, Enterasys
@ValaAfshar
“The right technology, together
with the right culture, can have
the power to flatten an
organization and break down
silos to enable real-time
communication.”
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7. “When companies combine data with the latest
understanding of what motivates people and then
add goals, rewards, fast feedback and a
community in which to compete, collaborate and
share, they motivate better performance. That is
the benefit of gamification.”
Rajat Paharia
Chief Product Officer, Bunchball
@rajatrocks
CLICK HERE TO READ MORE
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© Jive confidential

8. Michael Brito
Group Director, Content &
Engagement, W2O Group
@Britopian
"If you are not talking to other people
internally, then you are not either leveraging
paid media, you are not leveraging customer
support, you're not leveraging other
marketing teams. And even if you're a small
business, if you are thinking very tactically
about content, and not evolving into what I
call a content organization, then it's never
going to be easy for you to create content.“
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9. "This is what I call Cooperative
Content, where the
company, its employees, and
its customers work together to
cover as many informational
bases as possible."
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Jay Baer
Social Media and Content
Marketing Strategist,
Convince & Convert
@JayBaer

10. LEARN MORE AT JIVESOFTWARE.COM
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