New solutions can help you get campaigns to market sooner, cut costs and boost results. Learn more about Jive's social business software: http://bit.ly/1aTo6Vq

1. FOR 71% OF MARKETING
EXECUTIVES, REVENUE-
RELATED METRICS ARE
AMONG THE MOST IMPORTANT
MEASURES OF MARKETING
PERFORMANCE

2. Take The Pain Out Of Marketing Campaigns
• While 4 out of 5 CMOs anticipate a high or very high level of
marketing complexity over the next five years, only half feel ready to
handle it.
• Today’s marketing leaders are being held accountable not only for
their own organization’s output but also for their contribution to sales.
© Jive confidential2

3. • In an era of constrained budgets, marketers have to find a way to
magnify their impact & develop campaigns with limited resources
• Marketing automation systems & CRMs have mechanized the rote
tasks
• Marketers continue to rely on old tools & piecemeal solutions like
phone calls, file-sharing services & content management systems
(CMS)
The pain is evident:
© Jive confidential3

4. Reduce the pain!
• New solutions can help you get
campaigns to market sooner, cut
costs and boost results
• New approaches centered around
rapid, near-real-time collaboration

5. CONSIDER THESE 5 WAYS NEW SOCIAL BUSINESS SOLUTIONS
CAN HELP YOU BOOST CAMPAIGN PLANNING & DEVELOPMENT

6. 1. Bring All Participants Together - Anytime, Anywhere.
© Jive confidential6
• It’s nearly impossible keeping everyone in sync using conventional
tools like email and CMS.
• New social business solutions offer unified virtual workspaces where
all team members can converge, work together & get a complete
overview of the project.
• Participants may be in different locations and time zones, using
different applications & still stay on track with full access to campaign
activities, conversations, actions & updates.

7. 2. Loop In Sales And Outside Partners
© Jive confidential7
• It’s tough to make sure sales & partners stay fully informed and
engaged.
• Best-of-breed social business solutions bring sales personnel &
partners into the process working internally in secure, private virtual
groups that allow you to:
– Share your plans & strategic thinking
– Get feedback & access to expertise
– Keep everyone apprised of new products, campaigns, content &
promotions.

8. 3. Unify Document Collaboration
© Jive confidential8
• Campaigns include written deliverables, which may require multiple
authors and editors. Coordinated co-creation is extremely difficult
with conventional tools.
• New-generation social solutions transform the process allowing team
members to co-author, edit and comment on a single instance and
eliminating confusion.

9. • Today’s data-driven marketing requires ongoing feedback and fast on-
the-fly fine-tuning of campaigns.
• The latest social business solutions help teams father & share the
latest market and response data, and quickly collaborate to adjust the
campaign as necessary.
4. Fine-Tune And Optimize Campaigns
© Jive confidential9

10. 5. Create A Collective, Searchable Archive
© Jive confidential10
• All discussions, documents,
projects & other work products
are automatically captured and
can be easily searched, shared
and re-used with state-of-the-art
social business.
• Instead of two steps forward, one
step back, marketing becomes a
process of continual
improvements.

11. SOLUTIONS FOR MARKETING TASKS
• Faster campaign development
• More campaigns per marketing spend
• Greater overall marketing ROI
• Higher marketing team productivity
© Jive confidential11

12. VISIT JIVESOFTWARE.COM/MARKETING
Find out more about maximizing your content potential.