Apple The New iPad(Apple iPad 3rd generation)

Features Built‐in Apps From the App Store iOS iCloud Tech Specs

Breakthrough Retina display. 5MPisight camera.
It’s even more than meets the eye. Take your best shots yet.
The Retina display on the new, third‐generation iPad makes The new iPad features a 5‐megapixel eSight camera with
everything look crisper and more lifelike. Text is razor sharp. advanced optics, a backside illumination sensor, auto white
Colors are more vibrant. Photos and videos are rich with balance, and face detection for incredible still images. And you
details. All thanks to 3.0 million pixels powered by the new A5X can record 1080p HD video, too. So every moment you capture
chip. It’s the best mobile display ever. looks as great as you remember.

iLife and iWork for iPad. Ultrafast 4G LTE.
And 200,000 more apps from the App Store. Full speed ahead.
The new iPhoto app joins GarageBand and iMovie to complete Designed with next‐generation wireless technology, the new
the iLfe family for iPad. You can find them and the iWork iPad with WiFi + 4G connects to fast data networks around
apps — pages, Keynote, and Numbers — in the App Store. the world — up to 4G LTE. So you can download content,
Along with a world of other apps designed specially for iPad. stream video, and browse the web at amazing speeds.


Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a
book, playing the piano. Nothing comes between you and what you love. To make that
hands‐on experience even better, we made the fundamental elements of iPad better — the
display, the camera, the wireless connection. All of which makes the new, third‐generation
iPad capable of so much more than you ever imagined.


Four times more pixels than iPad 2. Razor‐sharp text. Richer colors. The Retina display transforms the
entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.

iBooks Photos Mail


Four times more pixels than iPad 2. Razor‐sharp text. Richer colors. The Retina display transforms the
entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.

The best display ever on a mobile device.
Everything you do with iPad, you do through its large,
beautiful display. And when the display is better, the
entire iPad experience is better. The Retina display on
the new iPad features a 2048‐by‐1536 resolution, 44
percent greater color saturation, and an astounding
3.1 million pixels — in the same 9.7‐inch space. That’s
four times the number of pixels in iPad 2 and a million
more than an HDTV. Those pixels are so close together,
your eyes can’t discern individual ones at a normal
viewing distance. When you can’t see the pixels, you
see the whole picture. Or article. Or game. In ways you
never could before.

Breakthrough technology. For a breakthrough display.
In order to create a display with four times the pixels, we had to design it in a completely
new way. You see, every pixel in a display has multiple signals telling it when to light up.
But when you have a lot of pixels and a lot of signals on the same plane, signals get
crossed and image quality suffers. To make sure everything on the new iPad looks crystal
clear, Apple engineers elevated the pixels onto a different plane — separating them from
the signals. It’s technology that’s breakthrough. Just like the new iPad itself.


The A5X chip with quad‐core graphics drives four times the pixels of iPad 2 yet it
delivers the same smoothness and fluidity iPad is known for. Even with all that
extra oomph, the new iPad still gets an amazing 10 hours of battery life.


The A5X chip with quad‐core graphics drives four times the pixels of iPad 2 yet it
delivers the same smoothness and fluidity iPad is known for. Even with all that
extra oomph, the new iPad still gets an amazing 10 hours of battery life.

More power on display. Instant on. Touch and go. Battery life spared.
The Retina display on the new iPad You use your iPad all the time. A few The new iPad features a
wouldn’t be possible without the new minutes here, an hour or so there. And Retina display with four
and powerful A5X chip. It drives power to each time you press the Home button or times the pixels of iPad 2
every one of the 3.1 million pixels  in the open the Smart Cover, it’s ready to go. and quad‐core graphics. How much of
display. And its quad‐core graphics Instantly. That’s the work of flash    an effect does that have on battery life?
processing makes everything you do on storage. It’s fast and reliable, so you can Almost none. You still get up to 10
iPad feel incredibly responsive. From the get to your apps and do whatever you hours of power to read, watch, play,
little things like swiping, scrolling, and need to do, pronto. write, and create whatever you want,
pinching to the big things like editing all you want.
photos in the new iPhoto, applying
filters and transitions in iMovie, and, of
course, playing games.


The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics,
it lets you shoot gorgeous photos and 1080p HD video.



Shoot 5‐megapixel still images. Record HD video in full 1080p.
The 5‐megapixel iSight camera features a backside Sometimes life takes you by surprise. You’re reading a
illumination sensor that captures great‐looking    best seller on your iPad waiting for the morning train
pictures whether by sunlight or candlelight.      when you spy a gifted performer on the platform. Or
Autofocus, tap to focus, and tap to set exposure you’re browsing the web on the couch when your dog
functions mean every photo you take instantly   trots by wearing your daughter’s tutu. The iSight
becomes a frameworthy gem. And with built‐in face camera on the new iPad lets you capture all these
detection that automatically balances focus and unpredictable, beautiful, and hilarious moments. In
exposure across up to 10 faces, there’s more room for 1080p HD, no less. And with automatic video
more grins. So everyone look at iPad and say “Cheese.” stabilization, your recording is free of bumps and shakes.
Which is a big advantage when you’re laughing
uncontrollably.



It’s all in the lenses.
Megapixels matter. But the quality of a photo is determined by other things, too — like the
camera’s optics, image signal processor, and software. The iSight camera uses advanced
optics to give you the best picture possible. With an ƒ/2.4 aperture and a five‐element lens,
it captures light efficiently to produce a sharper overall image. And the hybrid infrared
filter — typically reserved for expensive SLR cameras — keeps out harmful IR light for more
accurate, uniform colors.
The advanced hybrid infrared filter The larger ƒ/2.4 aperture lets
keeps out harmful IR light, so you’ll in more light, so photos look
see more accurate and uniform colors. brighter and better


Built with the latest in wireless technology, the new iPad lets you connect
to fast data networks around the world — up to 4G LTE


Built with the latest in wireless technology, the new iPad lets you connect
to fast data networks around the world — up to 4G LTE

World ready. And very well connected. Really really fast is your only option.
You use your iPad a lot, so you want it with you wherever you The new iPad supports fast cellular networks the world
go. The new iPad offers the most comprehensive support for over — up to 4G LTE.2 So you can browse the web,
networks around the world. It’s designed with cellular stream content, or download a movie at blazing‐fast
antennas that access a larger frequency spectrum. That means speeds. It also works on GSM/UMTS worldwide network
you can get online almost anywhere you are — whether you’re technologies including HSPA+ and DC‐HSDPA — the
on AT&T or Verizon. You can even pop in a local SIM card to get fastest 3G networks out there. You’ll see downlink
a connection when you’re traveling. speeds up to 42 Mbps with DC‐HSDPA and up to 21.1
Mbps with HSPA+.

iPad as a personal hotspot.
Now for the first time, you can share the high‐speed data
connection on your iPad. If your carrier supports it, iPad can
act as a personal hotspot for connecting up to five devices —
such as a MacBook Air, an iPod touch, or another iPad — over
Wi‐Fi, Bluetooth, or USB.


All iPad models come with built‐in Wi‐Fi. If you want to access the Internet in more places, choose iPad with
Wi‐Fi + 4G and sign up for data service from AT&T or Verizon — right on your iPad.


All iPad models come with built‐in Wi‐Fi. If you want to access the Internet in more places, choose iPad with
Wi‐Fi + 4G and sign up for data service from AT&T or Verizon — right on your iPad.

4G LTE. The fastest cellular network. Ready to take on the world.
The new iPad supports fast cellular networks around The new iPad offers the most comprehensive support
the world — including 4G LTE networks in the U.S. and for fast networks around the world. It’s designed with
Canada.* So you can download content, stream video, two cellular antennas tuned to 12 different bands that
and browse the web at amazing speeds. And if you’re access a larger frequency spectrum. That means you
in a location without a 4G LTE network, you’ll still get can travel almost anywhere in the world and get online.
access to fast 3G networks including HSPA, HSPA+, and And your connection is always fast. iPad with Wi‐Fi + 4G
DC‐HSDPA. models for AT&T and for Verizon connect to
GSM/UMTS networks worldwide. But if you want a local
connection when you’re traveling, just pop in a local
SIM card.

Use iPad as a personal hotspot.
For the first time, you can share the high‐speed data
connection on your iPad. If your carrier supports it,
set up iPad as a personal hotspot to connect up to
five devices — such as a MacBook Air, an iPod touch,
or another iPad.


Turn on 4G LTE data. Or turn it off. All from your iPad.

Sign up.
Tap Settings and choose Cellular Data. Then select a
plan and enter your payment information.

Check your usage.
iPad lets you know when you’re about to reach your
data limit so you can add more.

Adjust your plan.
If you want more data, you can sign up for a different
plan — or cancel 4G LTE data service altogether —
anytime, right from your iPad.


The world’s most advanced Your content.
mobile operating system. On all your devices.

iOS is the magic behind iPad. It lets you see and do iCloud stores your music, photos, apps, mail, contacts,
everything using Multi‐Touch. It includes all the calendars, documents, and more and wirelessly pushes
powerful, innovative, and fun built‐in apps you use every them to all your devices.4 So if you buy a song, take a
day, many times a day. It’s the preferred choice for app photo, or edit a calendar event on your iPad, iCloud
developers. And it’s yet another reason no other device makes sure it appears on your Mac, iPhone, and iPod
comes close to iPad. touch, too. You don’t have to do a thing.

Talking is the new typing.

Write an email. Send a text. Search the web. Or create a note. And do it all with only your
voice. Instead of typing, tap the microphone icon on the keyboard. Then say what you
want to say while your iPad listens. Tap Done and, just like that, your spoken words
become written words. Dictation also works with third‐party apps, so you can do things
like update your Facebook status or share a thought on your Twitter feed.


Apps for iPad aren’t like anything else. That’s because every app — 200,000 and counting —
is designed to work with iPad features like the beautiful 9.7‐inch screen, Multi‐Touch, the
accelerometer, the gyroscope, and more.


Apps for iPad aren’t like anything else. That’s because every app — 200,000 and counting —
is designed to work with iPad features like the beautiful 9.7‐inch screen, Multi‐Touch, the
accelerometer, the gyroscope, and more.

Over 200,000 apps to choose from. Apps made just for iPad.
The App Store is home to over 200,000 apps and An app that’s made for iPad is genuinely made for iPad.
counting — all made just for iPad. And many of them are That means it’s specifically designed to take advantage
free. You buy apps from the App Store using the same of the way iPad works. Need proof? Check out Apple’s
Apple ID you use to buy music from iTunes. Find an app beautiful iPhoto app on the new iPad. It’s just one of
you like, tap to buy it, and it starts downloading thousands of apps that let you do things with iPad you
instantly. iPad lets you know when updates are available, never thought possible. With iPhotoin the picture, the
so your apps are always current. iLife family of apps for iPad — including GarageBand and
iMovie— is complete.


More than a way to protect iPad from dust and scratches, the iPad Smart Cover can wake and sleep
iPad with a simple open and close. It even folds back and instantly turns into a handy little stand.

A cover with magnetic appeal.
What a smart pair. iPad and the iPad Smart Cover, that is. Smart magnetic technology built into
each one really pulls them together. The iPad Smart Cover snaps perfectly into place to protect
your iPad screen. Open the Smart Cover and your iPad wakes up. Close it and your iPad goes to
sleep. Fold the Smart Cover and it becomes a stand. It’s all just so, well, smart.


Whether it’s the new album you bought, photos of your Barcelona escapade, or an HD movie,
AirPlay lets you stream what’s on your iPad straight to your speakers and HDTV.

All the great stuff on your iPad — your music, photos, and videos — can stream wirelessly to
your HDTV and speakers via Apple TV7 or to AirPlay‐enabled speakers over a Wi‐Fi network.
With just a tap on the AirPlay icon, you can rock the house with your favorite album, have a
movie night, or show off some photos. And go big.


iPad can be whatever you want it to be. It’s your web browser.
It’s your inbox. It’s your favorite novel. It’s a way to chat face‐
to‐face with your best friend across the country without ever
leaving home. It’s all the typical — and not so typical — things
you do made smarter, more intuitive, and way more fun.


The web is even more captivating on the new iPad, thanks to the Retina display. Text is
sharp and crisp. Colors are vibrant and true to life. And browsing is fast and responsive.

Browse fast.
Speedy Wi‐Fi or up to 4G data connections, plus quad‐
core graphics in the A5X chip, mean web pages load
(and reload) in a blink.

Read articles without distractions.
Just tap the Reader icon and clutter instantly disappears.
All you see is the article. Not enough time to read it? Add
the article’s link to your Reading List and finish it later.

Share the sites.
If you’re on a web page you find interesting and want to
share it, you can. Easily. One tap opens a menu that lets
you email a link to the page or tweet about it.

Safari and iCloud.
iCloud keeps your Reading List and bookmarks up to
date across all your devices automatically. So you can
pick up on one device where you left off on another.


Email, fun? On iPad it is. Because you can flick through your inbox. Tap to open
attachments. Pinch to zoom. And turn iPad to landscape to change your view.

Use the smart keyboard.
It suggests words, corrects spelling, and inserts
punctuation. It recognizes email addresses from your
contacts. And it supports over 50 languages.

Keep track of conversations.
Mail makes it easy by grouping messages in a thread.
The original email and its many replies appear under the
most recent message.

View attachments.
If an email contains images and photos, you’ll see them
right in the message. And you can save them to your
Camera Roll. Mail also lets you open PDF, iWork, or
Microsoft Office files.

Add all your accounts.
Mail works with popular email providers including
Google Gmail, Microsoft Exchange, Yahoo! Mail, Hotmail,
and AOL — along with most industry‐standard IMAP and
POP systems.


Both a way to read books and a way to buy them, iBooks transforms
the simple act of reading into something simply delightful.

Shop the iBookstore.
Tap the Store button in iBooks and the bookshelf flips
around to reveal the iBookstore. There you’ll find
700,000 books and counting — including new Multi‐
Touch textbooks. Buy books anytime and keep them
with you all the time.1

Customize your view.
The Retina display makes text crystal clear. And you can
change the way you read by adjusting the text size.
Selecting a different font. Adjusting the brightness. Or
choosing a white, sepia, or nighttime‐friendly theme.

Use reading tools.
You can highlight or underline text, make notes, look up
a word in the dictionary or on the web, or search inside
the book. You can even use VoiceOver to have iPad
read to you.

iBooks and iCloud.
With iCloud, the books you buy on your iPad appear on
your other devices, ready to read.


Every shot is a perfect shot when you view it on the new iPad. The high‐resolution
Retina display makes your photos look so good, you’ll be compelled to show them off.

Edit photos.
If you want to do a quick touch‐up, remove red‐eye, or
crop a photo, tap Edit. To make your pictures look their
absolute best, try iPhoto for iPad.

Make a slideshow.
Take your favorite shots and your favorite music and
make a slideshow that’s way beyond typical. Then show
off your slideshow on your HDTV using AirPlay.

View photos by location.
Looking for the photos you took in Spain? The Places
feature can help. Pins appear on a map to show you all
the places you’ve taken photos. Tap a pin and the
images taken in that location fill your iPad screen.

iCloud and Photos.
Turn on iCloud Photo Stream and the pictures you take
with your iPad automatically appear on your iPhone, iPod
touch, Mac, or PC — and vice versa.


You can tell them how you’re doing. Or you can show them.
FaceTime on iPad lets you have it both ways. From anywhere in the world.

Tap FaceTime to make a video call.
FaceTime closes the distance between you and the
people you care about — from miles to inches. To make
a video call, tap FaceTime. Your favorite folk appear on
the right. Select a name, wait for the person to accept
the call, then smile big.

Switch between cameras during a call.
On the front of iPad is a FaceTime camera. On the back is
an iSight camera. iPad lets you switch between them
anytime during a call. So one minute your friends see
you, and the next they see what you see.

Start with your Apple ID.
All you need to start making FaceTime video calls is an
Apple ID. If you’ve purchased anything from the iTunes
Store or the App Store, you already have one. If you need
an Apple ID, you can create one at My Apple ID.


Find your way from here to there and back again. Using GPS or a known
Wi‐Fi hotspot and a digital compass, Maps on iPad shows you where you are.

Get directions.
Type an address or something you’re craving (like
“donuts”) and Maps tells you how to get there — by car,
public transit, or foot. With a list of turn‐by‐turn
directions. It even suggests alternate routes, which is
handy if there’s traffic (something else iPad shows you).

Choose your view.
See where you are or where you’re headed in map view,
satellite view, or a hybrid of both. Even see street‐level
images. Zoom in and the Retina display puts you right in
front of, say, the Eiffel Tower. Zoom out to explore.

Works great with other apps.
The best route to a lakeside cabin. The location of your
new art studio. Whatever the spot, Maps lets you email,
bookmark, or tweet it. Or simply add it to your contacts.
All without ever leaving Maps.


The charm and selection of a corner newsstand are on your iPad. Newsstand
puts all your newspaper and magazine subscriptions in one place.

Get the latest issues automatically.
With Newsstand, every new issue is delivered right to
your iPad. And it all happens in the background, without
interrupting what you’re doing.

Find new reading material.
Tap the Store button in Newsstand and you’re
transported to a section of the App Store featuring
newspapers, magazines, and journals. Tap to add new
favorites to your newsstand, and they begin
downloading right away.

Interact with what you read.
With some newspapers and magazines, you’ll find
interactive elements that let you dig deeper into an
article with just a tap or a pinch.


iMessage lets you send text messages to anyone with an iPhone, iPad, or iPod touch
running iOS 5. The best part: If you’re texting over Wi‐Fi, it’s free and unlimited.

Send more than words.
In addition to text, you can send photos, videos,
locations, and contacts. Messages are securely
encrypted. And if you have more than one iOS device,
iMessage keeps the conversation going across
all of them.

Get delivery and read receipts.
You’ll get a delivery receipt letting you know your
message went through. You’ll know it’s been read, too, if
your friend has enabled read receipts.

Text a group of people at once.
Just add their names in the To field to start a group
messaging session. When someone replies, everyone
sees it.


Meetings, appointments,      Forgetting happens way too often. Contacts isn’t just names and
engagements, birthdays,       That’s why iPad helps you remember numbers. It’s email addresses, IM
anniversaries. They all have their time with Reminders. Create a list of have‐ nicknames, birthdays, anniversaries,
and place with Calendar. It makes your to‐dos, want‐to‐dos, or whatever you websites, and anything else you can
schedules easy to manage — even like. Set a due date, and Reminders think of about everyone and anyone
when everything happens at once.    notifies you so you stay on track. you know. In sync across all your
And iCloud keeps them in sync across devices, thanks to iCloud.
all your devices.


The App Store is home to over    Open the iTunes app to shop for If you love listening to music, you’ll
200,000 apps made for iPad. Many of thousands of HD movies and TV shows love seeing it, too. On the new iPad,
them are free. Just sign in with your (up to 1080p HD, to be exact)   the Retina display brings colors to life.
Apple ID — the same one you use to 24/7/365. While you’re there, pick up   So album art looks like a work of art.
buy music from iTunes — to download a song or two. There are over 20 Tap to flip an album over to see a list
any app instantly. And keeping your million to choose from. And iCloud of tracks, rate it with one to five stars,
apps up to date is a cinch, because   lets you access your iTunes purchases or pick a song Genius can use to
iPad lets you know when updates are from every device you use — iPad, create a Genius playlist.
available. iPhone, iPod touch, Mac, or PC.


The gotta‐see‐it‐to‐believe‐it clarity YouTube on iPad makes videos easier A great idea could strike at any
of the Retina display on the new iPad to find and more fun to watch (and moment. Before you lose it, pull out
lets you watch 1080p videos at their rewatch). With the new iPad, you can iPad and jot it down in Notes. With
full HD resolution. So get ready for gape in shock or laugh in fits at a iCloud, all your notes stay with you on
more gripping entertainment than you YouTube video in HD. every device you use. So you can think
ever thought possible. of Notes as the keeper of anything
important or anything, period.


In the world of Game Center, taking Unbelievable moments have a way of
pleasure in bringing someone down is sneaking up. Luckily the new iPad
a cardinal rule. Challenge your friends features a 5‐megapixel iSight camera
or complete strangers. Play one on perfect for still photos. If the moment
one or as a group. When the dust calls for motion, shoot a video instead.
settles, visit the leaderboards to see The new iPad does that, too — in
who reigns supreme. 1080p HD.


Make that face and it’ll stay that way,
courtesy of Photo Booth on iPad. It lets
you take some downright nutty
pictures of yourself. Or of your
friends. Pose for the camera, apply an
effect, and dare yourself to share it.


An app made for iPad is an app like no other. That’s because apps for iPad are designed
specifically to take advantage of all the technology built into iPad. And with over 200,000 apps
to choose from, there’s no telling where the next tap will take you.

GarageBand iMovie iPhoto



Numbers Keynote Pages



Flipboard Real Soccer 2012 Star Walk for ipad



Yelp MLB.com At Bat Facebook



Apps by Apple Business Productivity Education
Incredible apps Manage projects, tap Stay productive with From learning math to
designed by the people into industry news, and powerful apps that get understanding science,
who designed iPad. get real‐time market the job done in style. iPad apps offer fun,
quotes. interactive ways to learn.



Entertainment Music Games Social Networking
Discover great movies Turn iPad into a mobile Rule the skies, explore Update your status,
And TV shows or create Recording studio or rock Worlds unknown, or kick Share photos and video,
Art with a few swipes of Any party, anytime. Back and solve a puzzle. And let the world know
Your finger. What your’re up to.



News Sports Travel Newsstand
Interact with breaking Improve your game, Find the best deals Enjoy your favorite
News from around the Track your team, and Wherever you’re going. Subscriptions —
World through iPad apps Discover new ways to And know the best Newspapers, magazines,
That keep you current. Stay fit. Sights to see before you And more — like ever
arrive. before.



Lifestyle
Get interior design tips,
Find new recipes, and
Get even more out of
Your favorite hobbies.


With its easy‐to‐use interface, amazing features, and rock‐solid stability, iOS is the
foundation of iPad. And even as others try to catch up, the technologies and
features built into iOS keep iPad years ahead.


You know how to use iPad from the first time you pick
it up. That’s because the revolutionary Multi‐Touch
interface in iOS was designed for your finger. And the
simple, beautiful Home screen is the easiest place to
start. From built‐in apps to over 200,000 iPad apps
and games available from the App Store. From
making a FaceTime call to editing a video with iMovie.
Everything you touch is easy, intuitive, and fun.


The features included with iOS 5 make iPad even more powerful, innovative,
and fun to use. Here are just a few.

Newsstand Messages with iMessage Notification Center
Newsstand keeps your favorite Talk it up with fellow iPad, iPhone, iPad works with your apps to let you
newspaper, magazine, and journal and iPod touch users running iOS 5. know about missed messages,
subscriptions in one convenient iMessage on the large iPad display is calendar invitations, friend requests,
place. As new issues become text messaging made beautiful — and more. New notifications appear
available, they automatically go on and free over Wi‐Fi.* If words aren’t discreetly at the top of your screen —
display. Running low on reading enough, you can send photos, without interrupting what you’re
material? Tap the Store button to videos, locations, and contacts, too. doing. And you can see a summary of
start shopping for new titles in the recent notifications when you swipe
App Store. down from the top of any screen.


The features included with iOS 5 make iPad even more powerful, innovative,
and fun to use. Here are just a few.

Safari Twitter Integration AirPlay Mirroring
With iOS 5, it’s even easier to see the Twitter is integrated into iOS 5, so AirPlay Mirroring lets you wirelessly
web. Tap Safari Reader to read you can sign in once under stream whatever’s on your iPad
articles without ads or clutter. Add Settings and begin tweeting screen to your HDTV via Apple TV. So
article links to your Reading List. And directly from Safari, Photos, everyone in the room can see what
keep multiple web pages open at Camera, YouTube, and Maps. You you’re seeing. Even when you rotate
once and quickly switch between can even start typing a friend’s iPad from portrait to landscape or
them with tabbed browsing. Twitter handle and iOS will zoom in and out.
autocomplete the rest from
your contacts.


With thousands of apps in practically every category, iOS is the platform for the world’s largest collection of mobile
apps. Apple gives third‐party developers a rich set of tools and APIs, and they’ve created apps and games that
redefine what a mobile device can do. Where do you find these apps? Just browse the App Store on your iPad and
download them with a tap.

Roambi ‐ Visualizer MathBoard

CNBC Real‐Time for iPad Dinosaur Zoo



The Daily VEHO HD

Intro to Letters, by Montessorium Real Racing 2 HD



Fruit Ninja HD The Photo Cookbook

The Daily Infinity Blade II



Martha Stewart Makes Cookies ABC News for iPad

Cool Hunting Madden NFL 12 by EA Sports™



The New Yorker Magazine Flipboard Glee Karaoke

Golfshot: Golf GPS



Star Walk for iPad Yelp

FlightTrack Pro


Because Apple makes both the iPad hardware and the operating system, everything works together seamlessly and
intelligently. This makes it possible for built‐in apps and apps from the App Store to take advantage of the iPad hardware.
So Multi‐Touch, the accelerometer, the three‐axis gyro, accelerated graphics, and the powerful processor are always in
play when you’re surfing the web, watching movies, gaming, and going from app to app to app.

Multi‐Touch technology.
You already know how to use iPad, because you use the
most natural pointing device there is: your finger.
Nobody does Multi‐Touch better than Apple.

Up to 10 hours of battery life.
The A5X chip in the new iPad is incredibly
power efficient, which means the iPad
battery — and all the web surfing, email
checking, movie watching, and more —
lasts up to 10 hours on a single charge.

Instant On.
With Instant On, iPad springs to life the
second you touch the Home button. And
when you open the iPad Smart Cover, iPad
wakes up automatically. hat’s Instant On
with a colorful twist.


Safe and secure by design.
iOS is highly secure from the moment you turn on your iPad. All
apps run in a safe environment, so a website or app can’t access
data from other apps. iOS also supports encrypted network
communication to protect your sensitive information. To guard
your privacy, apps requesting location information are required to
get your permission first. You can set a passcode lock to prevent
unauthorized access to your device and configure iPad to delete
all your data after too many unsuccessful passcode attempts. And
in case your iPad is lost or stolen, Find My iPad allows you to
locate it on a map and remotely delete all your data.4 When
you get it back, you can restore everything from your last backup.


It comes with built‐in parental controls.
Parental controls built into iOS help you manage just
about everything your child can do on iPad. Set custom
restrictions for Safari, Camera, FaceTime, Game Center,
YouTube, Location Services, and more. Even manage
access to stuff you’ve already purchased from the
iTunes Store and App Store.


Ready for business.
iOS works with Microsoft Exchange and standards‐based
servers to deliver over‐the‐air push email, calendar, and
contacts. iOS protects your data by encrypting information
in three separate areas: in transmission, at rest on the
device, and when backed up to iTunes. You can securely
access private corporate networks through industry‐
standard VPN protocols. And companies can easily deploy
iPad across an enterprise using configuration profiles.


Accessibility built in.
iOS comes standard with a wide range of accessibility
features that help people with disabilities experience
everything iPad has to offer. For example, the built‐in
VoiceOver screen‐reading technology allows those who are
blind or have low vision to hear a description of the item
they’re touching on the screen. iOS also offers
out‐of‐the‐box support for over 30 wireless braille
displays and many other accessibility features, such as
dynamic screen magnification, playback of
closed‐captioned video, white on black text, and more.


Works all over the world.
Heading to Tokyo on business? Find an app that helps
teach you the language or one that just helps translate.
iPad and iOS are made to be used around the world. The
user interface is localized in over 30 languages. So you can
send or read email in other languages and easily switch
between them. Because the keyboard is software based, you
can select from over 50 different layouts with support for
language‐specific features including diacritic marks on
characters, handwritten input for Chinese, and contextual
character options for Japanese. In addition, the built‐in
dictionaries support over 50 languages, and VoiceOver
reads screens in more than 35 languages.


iCloud stores your music, photos, documents, and more and wirelessly pushes them
to all your devices. Automatic, effortless, and seamless — it just works.

iTunes in the Cloud Photo Stream Documents Apps
in the Cloud

iBooks Calendar, Find My Friends
Backup
Mail, and Contacts And Find My iPhone


iTunes in the Cloud

Your music and TV shows. Wherever you want them.
You never know when you’ll suddenly be in the mood to listen to a favorite song or rewatch that hilarious
sitcom episode. With iCloud, you can have iTunes automatically download new music purchases to all your
devices the moment you tap Buy. You can also access past music and TV show purchases from any of your
devices — wirelessly and without syncing.

Download a song or album. It appears on all your devices.


Photo Stream

Snap. And it’s everywhere.
With Photo Stream, you can take a photo on one iOS device and it
automatically appears on all your other devices, including your Mac
or PC. Import new pictures to your computer from a digital camera,
and iCloud sends copies over Wi‐Fi to your iPhone, iPad, and iPod
touch. You can even view recent photos on your big‐screen TV via
Apple TV. There’s no syncing, no email attachments, no file
transfers. Your pictures are just there — on whichever device you
happen to have handy.

Take or import a photo. See it on all your devices.


Documents in the Cloud

Start here. Finish there.
You can create amazing documents and presentations on your iPhone, iPad, and iPod touch. And now with
iCloud, you can keep your work up to date across all your iOS devices. You don’t have to save your work or
transfer any files. Your documents — with all your latest edits — automatically appear everywhere. iCloud is
already built into Apple iOS apps like Keynote, Pages, and Numbers. It can also work with other iCloud‐
enabled apps. So you can do things like create a spreadsheet on your iPad and make edits to it on your
iPhone. Or start sketching on your iPod touch and add the finishing touches on your iPad at home.

Create or edit a document. It stays up to date on all
your iOS devices.


Apps

All your apps. Always at hand.
If you have an iPhone, iPad, or iPod touch, you have apps. And you probably download new ones all the time.
iCloud lets you automatically download new app purchases to all your devices at once. So the app you need
is always right where you need it. If an app you bought previously isn’t on one of your devices, not to worry.
You can download it again from your purchase history — at no additional charge.

Download an app. It shows up on all your iOS devices.


iBooks

All your devices are on the same page.
Buy a new book from the iBookstore, and iCloud makes sure it appears everywhere — your iPhone, iPad,
and iPod touch. So if you have to put it down, you can pick it back up on another device, in exactly the same
place. In addition to the best seller you’re glued to at the moment, the iBooks app keeps a list of titles
you’ve read before. And just like with apps, you can download them again to any of your devices.

Buy a book or Pick up right where you left
leave a bookmark. off on your other iOS devices.


Calendar, Mail, and Contacts

Up‐to‐date everything.
iCloud stores all the stuff you can’t live without — your calendars, email, and contacts — and keeps it up to
date across all your devices. Say you delete an email, add a calendar event, or change some settings. iCloud
makes all your changes everywhere. Same with your notes, reminders, and Safari bookmarks.

Make or edit an appointment. See your changes on all your devices.


Backup

iCloud saves the day.
iCloud backs up your iOS device daily over Wi‐Fi
when it’s connected to a power source. From your
Camera Roll and messages to your device settings
and ringtones, everything is backed up quickly and
efficiently. And since iCloud is built into iPhone,
iPad, and iPod touch, you can restore your personal
data on a new iOS device or one you already have
without using a single cable.3 iCloud does it all for
you over Wi‐Fi.


Find My Friends
Friend‐spotting.
For finding your way to the party, keeping track of
family at a crowded amusement park, or getting
picked up at the airport, Find My Friends is your
app.4 You can give friends and family permission to
see your whereabouts. And vice versa. When you
don’t want to be found, a single switch takes you off
the grid. Simple as that.


Find My iPhone, iPad,
iPod touch, and Mac
Lost. And found.
If checking all the usual spots hasn’t turned up your
missing iOS device, Find My iPhone, iPad, iPod touch,
and Mac can help.4 Just sign in at icloud.com or use
the Find My iPhone app on another device to locate
yours on a map, display a message on its screen,
remotely set a passcode lock, or initiate a remote wipe
to delete your data.


Models

Size and Weight
 Height: 9.50 inches (241.2 mm)  Height: 9.50 inches (241.2 mm)
 Width: 7.31 inches (185.7 mm)  Width: 7.31 inches (185.7 mm)
 Depth: 0.37 inch (9.4 mm)  Depth: 0.37 inch (9.4 mm)
 Weight: 1.44 pounds (652 g)  Weight: 1.46 pounds (662 g)

Storage 16GB 32GB 64GB 16GB 32GB 64GB

Display
 Retina display
 9.7‐inch (diagonal) LED‐backlit glossy widescreen Multi‐Touch display with IPS technology
 2048‐by‐1536‐pixel resolution at 264 pixels per inch (ppi)
 Fingerprint‐resistant oleophobic coating
 Support for display of multiple languages and characters simultaneously

Chip
Dual‐core Apple A5X custom‐designed, high‐performance, low‐power
system‐on‐a‐chip with quad‐core graphics


Models

Wireless and
 Wi‐Fi (802.11a/b/g/n)  Wi‐Fi (802.11a/b/g/n)
Cellular  Bluetooth 4.0 technology  Bluetooth 4.0 technology
 Wi‐Fi + 4G for AT&T model: 4G LTE (700,
2100 MHz)3; UMTS/HSPA/HSPA+/DC‐HSDPA
(850, 900, 1900, 2100 MHz); GSM/EDGE
(850, 900, 1800, 1900 MHz)
 Wi‐Fi + 4G for Verizon model: 4G LTE (700
MHz)3; CDMA EV‐DO Rev. A
(800, 1900 MHz); UMTS/HSPA/HSPA+/DC‐
HSDPA (850, 900, 1900, 2100 MHz);
GSM/EDGE (850, 900, 1800, 1900 MHz)
 Data only

Carriers


Models

Cameras, Photos,
 5‐megapixel iSight canera
and Video  Autofocus
Recording  Tap to focus
 Video recording, HD (10800p) up to 30 frames per second with audio
 Video stabilization
 FaceTime camera with VGA‐quality photos and vido at up to 30 frames per second
 Photo and cieo geotagging

Power and Battery
 Built‐in 42.5‐watt‐hour rechargeable  Built‐in 42.5‐watt‐hour rechargeable
lithium‐polymer battery lithium‐polymer battery
 Up to 10 hours of surfing the web on Wi‐Fi,  Up to 10 hours of surfing the web on Wi‐Fi,
watching video, or listening to music watching video, or listening to music
 Charging via power adapter or USB to  Up to 9 hours of surfing the web using
cellular data network
computer system
 Charging via power adapter or USB to
computer system


Models

Input/Output
 30‐pin dock connector port  30‐pin dock connector port
 3.5‐mm stereo headphone minijack  3.5‐mm stereo headphone minijack
 Built‐in speaker  Built‐in speaker
 Microphone  Micro‐SIM card tray
 Microphone

Sensors
 Gyro scope
 Accelerometer
 Ambient light sensor

Location
 Wi‐Fi  Wi‐Fi
 Digital compass  Digital compass
 Assisted GPS
 Cellular


Models

Audio Playback
 Frequency response: 20Hz to 20,000Hz
 Audio formats supported: HE‐AAC (V1 and V2), AAC (8 to 320 Kbps), Protected AAC (from
iTunes Store), MP3 (8 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4, Audible Enhanced
Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV
 User‐configurable maximum volume limit
 Dolby Digital 5.1 surround sound pass‐through with Apple Digital AV Adapter (sold separately)

TV and Video
 AirPlay Mirroring to Apple TV(2nd and 3rd generation) at 720p
 AirPlay video streaming to Apple TV(3rd generation) at up to 1080p and Apple TV TV(2nd
generation) to up to 720p
 Video mirroring and video out support: Up to 1080p with Apple Digital AV Adapter or Apple
VGA Adapter (cables sold separately)
 Video out support at 576i and 480i with Apple Composite AV Cable (cables sold separately)
 Video formats supported: H.264 video up to 1080p, 30 frames per second, Main Profile level
4.1 with AAC‐LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file
formats; MPEG‐4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple
Profile with AAC‐LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4,
and .mov file formats; Motion JPEG (M‐JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per
second, audio in ulaw, PCM stereo audio in .avi file format


Models

Mail Attachment
Viewable document types: .jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm
Support and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and
Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf
(contact information); .xls and .xlsx (Microsoft Excel)

Accesslibility 

 VoiceOver screen reader
 Support for playback of closed‐captioned content
 AssistiveTouch interface for adaptive accessories
 Full‐screen zoom magnification
 Large fonts
 White on black display
 Left/right volume adjustment


Inside
New Apple iPad: 3rd Generation iPad


Apple A5X processor, 1GHz/Dual‐core with
Imagination PowerVR 543MP4+ GPU

16/32/64GB MLC NAND Flash; Toshiba/Hynix

4G module

Qualcomm MDM9600 baseband processor

Apple 343S0542 PMIC


Toshiba Y0A0000 MCP Memory
Apple‐branded 338S0987 Audio codec

Broadcom BCM5974

Texas Instruments CD3240

4G module Broadcom BCM4330 WiFi/BT SoC

1GB LPDDR2 memory Fairchild FDMC 6683
Broadcom BCM5973 Elpida/SAMSUNG

Qualcomm PM8028 PMIC
RTR8600 multi‐band/mode RF transceiver for 3G and 4GLTE bands
Avago A5904
Triquint TQM7M5013 quad‐band linear power amplifier module
Skyworks SKY77468‐16 front‐end module


Front Camera
Omnivision OV297AA AKM STM
AK8975 L3G4200D
I2C/SPI
Rear Camera
STM
Omnivision OV5650 I2C/SPI LIS331DLH
2
I C/SPI

LPDDR2 4Gb
LPDDR2
Elpida/SAMSUNG

Touch
Screen 4Gb
Controller LPDDR2
LPDDR2
Elpida/SAMSUNG

TI BROADCOM BROADCOM
CD3240 BCM5974 BCM5973

NAND Flash NAND Flash
Touch Screen Solution 16GB/32GB/64GB
Hynix/Toshiba

Apple I2S I2C Apple
33S0987 343S0542‐02
Audio Codec PMIC

WWAN USB UART SDIO

Avago Skyworks
ACPM‐5904 SKY77469‐16 Qualcomm
RTR8600
Qualcomm 0
Avago MDM9600 BROADCOM
ACPM‐5917
Skyworks BCM4330XKUBG
SKY77468‐16
Avago TriQuint
ACPM‐7792 TQM7M5013
2CDI8 Qualcomm
NQ312 PM8028
MT Toshiba
YOAOOO11419KA


Manufacturer Device Function
▼Processor
Apple Apple A5X Microprocessor ‧1GHz
‧ARM® Cortex™‐A9, Dual‐core
‧Imagination PowerVR 543MP4+ GFX
▼Memory
System Memory ‧32‐bit/Dual‐channel, 4Gb LPDDR2
‧Supplier:
4Gb LPDDR2 x 2
Elpida B4064B2‐MA‐8D‐F;
SAMSUNG K3PE4E400E‐XGC1
Storage MLC NAND Flash ‧16GB/32GB/64GB
‧Supplier: Toshiba/Hynix
NAND Flash NAND Flash from MT for WWAN
Micron MT29F1G08ABBDAMD‐IT
(Chip Marking: 2CDI8 NQ312 BDDT)
▼PMIC
Dialog Semiconductor Customized parts for Apple
‧Dialog D1974A
(Chip Marking is Apple 343S0542‐
‧PMIC for A5X Processor
A2)
▼Audio
Cirrus Logic Apple‐branded 338S0987 ‧Cirrus Logic CLI1560B0
‧Audio codec


▼Radio Frequency
Broadcom BCM4330 ‧IEEE 802.11b/g/n Wi‐Fi
SDIO WiFi/ High Speed UART BT ‧Bluetooth 4.0 + EDR wireless technology
‧FM receiver and transmitter
‧ARM® Cortex™‐M3 processor
‧On‐chip 2.4GHz and 5 GHz WLAN power amplifies

Qualcomm MDM9600 Baseband Processor
‧UE Category 3 LTE
‧CDMA2000 1x/EVDO Rev.A (and B)
‧GSM/EDGE, and WCDMA/HSPA+ all the way through DC‐
HSPA+ 42 Mbps.
PM8028 PMIC for Qualcomm baseband processor
RTR8600 Multi‐band/mode RF transceiver for 3G and 4G LTE bands
Skyworks Skyworks SKY77468‐16 Front‐end module
Skyworks SKY77469‐16 Front‐end module
Avago ACPM‐5904 Power Amplifiers
ACPM‐7792 Power Amplifiers
ACPM‐5917 Power Amplifiers
Toshiba YOAOOO11419KA MCP memory for baseband
TriQuint Semiconductor TQM7M5013 Quad‐Band GSM / GPRS / EDGE‐Linear Power Amplifier
Module


▼Touch Screen Controller
Texas Instruments CCD3240 Touchscreen Line Driver
Broadcom BCM5973 Touchscreen Controller
BCM5974 Capacitive Touchscreen Controller
▼MEMs
STMicroelectronics AGD8 2103 chip marking
MEMS motion sensor: three‐axis digital output gyroscope
(STMicroelectronics L3G4200D)
MEMS digital output motion sensor ultra low‐power high
STMicroelectronics LIS331DLH
performance 3‐axes nano accelerometer
AKM AKM8975 Electronic Compass
▼Camera
Omnivision Omnivision OV5650 Rear Camera, 5 Mp Back Illuminated CMOS Image Sensor
Omnivision OV5650 Front Camera, 0.3MP CMOS Image Sensor
▼Others
Fairchild FDMC 6683 N‐Channel FET
FDMC 6676 MOSFET
Texas Instruments OVP TI 211 Power Management IC
TPS62260DRVR DC‐DC Converter
Parade Technologies, Inc. DP635 LCD driver
Murata PFBA Antenna divreswitch switch for WWAN
SWUA Antenna switch module for WWAN
SPM Antenna switch module for WWAN

Apple The New iPad(Apple iPad 3rd generation)

Apple The New iPad(Apple iPad 3rd generation)

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